Weibo became the protagonist of the annual inventory event of the entertainment circle

Summary: Tencent fifth annual Starlight ceremony Curtain, in addition to Gigi, Donnie Yen, Feng Xiaogang and other stars of the collective debut, Micro-Bo also become the entertainment circle of the year of the protagonist. It is reported that this starlight and Tencent Micro-blog all-round integration, a short 5 hours,

Tencent Fifth annual Starlight ceremony Curtain, in addition to Gigi, Donnie Yen, Feng Xiaogang and other stars of the collective debut, Micro-Bo also become the entertainment circle of the year of the protagonist. It is reported that this starlight and Tencent Micro-blog full integration, just 5 hours, and starlight related to the scene of the live micro-blog on the wall topic, the cumulative up to 2,358,134. Industry insiders said that the launch of the Internet portal, involving film, television, music, fashion, the entire network, Cross-media Entertainment, is a real sense of participation in the entertainment industry event. Starlight Ceremony Micro-Bo interactive detonated the audience also marked the real entertainment and Internet integration era.

The emergence of new applications of Internet, especially Weibo social network, has broken the limits of time, space and identity in traditional society, and has closely linked entertainment with popular life. In the Starlight ceremony, whether it is star and star of the micro-blog gag, star and fans of the 0 distance micro-interaction, or a large number of stars, director of the strong entry Tencent Weibo, micro-bo high interaction, and timeliness, fully mobilized the communication between people kinetic energy, the annual entertainment festival decorated more cordial, more good-looking.

Recently, Hunan satellite TV "Happy Camp" new link "God Horse Force" in 2011 to meet with the audience. The new link through the Weibo talent collection mode, and the use of on-site micro-bo touch screen "on the wall" approach with the scene guests and audience to achieve interaction. This is the "base Camp" in 2006 after the "Grassroots Revolution", in 2011 again in the entertainment program in the "Power" innovation. It is reported that in 2011, Jiangsu Satellite TV hit The dating program "Non-interference" and Oriental TV, will also borrow Tencent Weibo this new social interaction applications, so that more viewers, artists participate in and into the live program.

In just a year's time, Weibo has gradually infiltrated into the traditional entertainment, film and television variety show. It's not just the entertainment star that plays the microblog, television programs, radio stations have opened official micro-blog, Kwong na Shanyan, the annual New Year blockbuster not staged, Weibo fan battle has been kicked off "Zhao Orphan" "Non-interference", "Let Bullets fly" in the overwhelming advertising campaign this year to increase the spread of micro-bo channel. Also because of this, through the micro-bo Word-of-mouth spread, the annual drama "Let Bullets Fly" praise such as tide. Through the cast, starring Micro-Bo debut, talk about film creation, leading the audience to "loyalty", "Love", "reality" thinking, has become the film Weibo marketing strategy.

Tencent chief editor Chen Juhong in an interview that 2011, micro-blogging survival is gradually popular. Tencent Weibo advocated by the Cross-border cooperation and integration model will be in the same time, let entertainment circle and the integration of the Internet more closely. The trans-border integration of microblogging and entertainment is also changing the entire ecological environment of the entertainment industry: The movie is putting down the posture, together with ordinary people to judge Dramatis's sadness and joy; TV program is no longer a single transmission, field infield high-frequency interaction will become a trend, and entertainment stars have to carry out micro-blog survival, will also make Weibo more "power" in the 2011.