Weibo officially launches new information flow advertising products Brand Express

Summary: After the fan-tong, micro-blog officially launched a new information flow advertising products brand Courier. The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. Target user sees ads content

After fan-tong, micro-blog officially launched a new information flow advertising products "brand Courier." The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. After the target user sees the advertisement content and produces the interaction, the related micro-blog will continue to show the attention of the user's fans, to help advertisers more comprehensive and diverse interaction with the consumer communication, the "transfer" and highly interactive communication form, greatly increased the brand exposure. At the same time, to nearly 150 million micro-blogging active users and nearly 70 million micro-blog active users as the basis, micro-BO "Brand Express" to become the mobile Internet market coverage of the largest number of users of the information flow advertising products, strengthen the brand memory. Recently, L ' Oreal, Jaguar and other famous brands have tried the product, and get more than expected effect.

The biggest attraction of micro-blogging information flow advertising is that it can be recommended to targeted audiences by social relationships and user attributes through social interest profiles. The launch of the brand Courier, further strengthening the concept of social mapping, if the target users to forward, comment, or praise the content of the ads, the relevant micro-bo two times in the target users of the stream of fans, the establishment of a good friend relationship between the word of mouth to reach the mechanism directly enhance the advertising exposure and trust degree.

In order to enhance the effectiveness of advertising, Brand Courier also support in its unique card information flow ads embedded in video, activities, merchandise and other elements, and in the form of the display to achieve substantial optimization, rich media display form than ordinary microblogging content more visual impact and appeal.

The launch of the Brand Express, support advertisers in accordance with the sex, age, region three major user attributes to the target users to screen, according to their own needs to formulate plans to launch.

Based on the communication mechanism of the friend relationship, the advertisement of "Brand Express" is carried more to promote the interaction-oriented marketing. At the Cannes Film Festival, l ' Oreal relies on the microblogging platform, cleverly occasion Film festival and star Marketing, fully realize the closed-loop payment access integrated marketing closed loop. During the event, L ' oreal official micro-blog through the "Brand Express" advertising products to promote its micro-blog customized merchandise, targeted brand audiences and star fans, related blog exposure as many million, the activity of the interactive micro-blog interaction rate of more than twice times the average. At the same time, users can directly forward the purchase card with the product, radiation to more potential users.

Jaguar, the UK's luxury car brand, has also created a new benchmark for social-information-flow advertising through brand courier. Its latest production of advertising blockbuster through Brand Express delivery, Beckham endorsement of innovative content with a micro-Bo brand Express rich special form of micro-bo display to the intensity of the impact, so that Jaguar brand image more deeply implanted into the hearts of consumers, to achieve tens of millions of times the brand exposure; After the target user sees the advertisement content, including "turn, comment, praise" The interactive behavior all will let the brand information continue to display to its fan, realizes nearly million of interaction, raises the Jaguar new round brand to spread the climax.

Micro-Blog related officials said, "Brand Express" is the microblog this year focused on the advertising products, the product to meet the advertisers want to achieve "mobile end and PC-side dual platform coverage + strong visual exposure + friend relationship Transmission" demand for advertisers to bring high brand premium, the future will also provide a richer form of presentation, Constantly explore the different types of advertisers differentiated services.

With the continuous improvement of products, micro-blog has been established for the brand customers, small and medium-sized enterprises, the complete advertising product system, from the product form mainly divided into display ads and information flow ads. Weibo related leaders have said that in the international market, as the information flow advertising experience is constantly optimized, the effect of the increasingly prominent, this form of advertising is being widely used in various social platforms and research, including Pinterest, Facebook, Twitter and so are the driving of this trend. In the domestic market, social media, represented by micro-blogging, is also fully exploiting the value of information flow advertising.