What are the factors that hinder the conversion rate of visitors to the website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website visit is very large, but is no one consultation, is not a few customers are willing to communicate with customer service, this is why?

Below the author unifies own experience, talks about if enhances the website visitor conversion rate.

1. Whether the website is easy enough

Website is easy to use, in short, the site is not very complex, so many visitors to the site, is not touching the cardinal point, feeling that they are into the maze.

The author proposes to start with the following:

See if the site navigation is clear, if the navigation is not clear enough, visitors can easily get lost. The site should always remind users of their location.

Web site structure is reasonable, as far as possible to maintain within 3 floors, both convenient search engines, but also convenient site visitors, the site structure must use the traditional structure of the site, because many Internet users have been accustomed to this traditional Web site structure.

The site shows more than 7 seconds, according to U.S. experts, Internet users open a Web site, if the waiting time for more than 7 seconds, most will directly close the site. If you find that the first page browsing volume is very large, bounce rate is basically 100%, then 50% of your home page may be open too slow.

Site in the key location of the dead chain, visitors click, the default 404 error page, the default 404 page itself is a and visitors unfriendly page, the author's proposal is to do a 404 page, sincere apology, and recommend to visitors to browse other pages.

Web site interferes with the browser's backward function, if the site code in this interference browser back code, many visitors want to go backwards, can not be achieved, it is likely to directly shut down the site.

2 website design is reasonable

Many of the production site customers like to "think" of the content imposed on the Web site design production company, so produced the site, unavoidably some unreasonable place.

Check whether the site, the most important information buried up, there is a saying: "Wine is not afraid of alley deep", but in the site design of this field "wine is also afraid of the alley deep." If the site important things are buried up, the author's suggestion is that the most conspicuous place on the home page, a separate area, used to place these "good wine."

Home page content is very low correlation, basically what content is a little, but what is not clear, this is caused by a lot of corporate web site turnover is one of the main reasons. When designing a website, be sure to stand at the visitor's point of view, not to be self-righteous, to figure out what your visitors are going to do with this site! It is wise to put the things that visitors want to know early in front of visitors.

Your website design lacks the brand sense, the keyword ranking your website is very outstanding, the website structure your website is also very outstanding, but your website is lacks a kind of people to trust the brand sense, therefore the visitor is unwilling to purchase your product and the service. In the website design must use the best art, do not let the website look mediocre.

The structure of the site is not smooth, when the visitor is submitting an order, suddenly appear a disturbing page, so that visitors do not know what to do next. Shopping is to buy things, you must follow the standard process, do not move halfway to kill a "Cheng bite gold."

3 Web content writing scare off customers

The content of the site is graffiti, causing visitors to lose confidence in your products and services. China has many SEO extremely irresponsible, reprint other people's content does not say, in order to let oneself add content more resemble original, also go to use false original tool to produce once, cause article Dog.

The content of the website must appear to call on visitors to buy your products to obtain services, such as: "Now buy our products, 75 percent" and so on.

Visitors to view the site's Nevin is the way to scan, so the site content page, the big title, must have, do not mess a lot. No segmentation, no title, is one of the important reasons why visitors cannot scan themselves for information they need.

Web site is used to communicate, if visitors need you to answer some questions, then you must do your best to answer, do not take the visitors ' questions as a matter of time, the visitors naturally do not believe you.

Finally, in short, the visitor conversion rate is low, it must be your fault, to find problems from their own website, do not blame the problem on the visitors, you know, visitors are God.

The above is the author summary of the site visitors conversion rate of several factors underground, I hope to be able to help you solve the problem.

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