What data is helpful for improving traffic analysis of the white Paper on web analytics indicators

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a website, especially E-commerce site, analysis of all operational data, find ways to continue to improve traffic, increase conversion rate, enhance brand awareness. Then, the website analysis needs what technical indicators, as long as the browsing volume, IP is enough, and what data to improve the site traffic is helpful? Today, Q Pig and everyone to share is that the site analysis of important technical indicators.

In particular, because Baidu in the domestic search market dominance, the statistical tools mentioned in the article, the nature is mainly based on Baidu statistics.

Index 1, browse quantity PV

Definition: The page view is PV (Page view), refers to the total number of users browsing the page, an independent user to each open a page is recorded 1 times.

Analysis: The total number of web browsing, you can check the user's interest in the site, like the ratings for the TV series. But for the site operator, more importantly, each column of the browsing volume, from the search engine into the site, which page for the site's browsing volume contributed the most, in the statistical tools provided by Baidu, you can clearly see, search terms, and through the search term to browse the site's number of pages, accounting for the ratio of total browsing.

From this table, you can judge the key words for the site's contribution, combined with keyword ranking, you can very clearly judge, the user's interest in the site. Through the setting of the website title adjustment, combine the user visits the quantity, the keyword rank and so on factor, can clear the user to what which long tail keyword more interested, has the click the desire.

Indicator 2, number of visitors UV (including new visitors, the proportion of new visitors)

Definition: Number of Visitors (UV) that is, the number of unique visitors, the number of independent visitors within a day (based on cookies), the same visitor multiple visits to the site within one day only 1 visitors.

Analysis: In statistical tools, we can often see that independent visitors and IP number of data is not the same, independent visitors are more than IP number. That is because, under the same IP address, there may be many computers to use together, this situation, I believe that is very common.

There is also a situation is the same computer, the user emptied the cache, using 360 tools, the cookie deleted, such a period of time, users to use the computer, access to the site, so that the number of UV access is also added one.

Even so, the number of visitors to a certain extent, indicating how many users entered the site, combined with the total browsing volume, you can calculate, each user average access to the page.

Of course, for the site statistics, about the number of visitors need to pay attention to another indicator is the number of new visitors, new visitors data can be measured, the site through promotional activities, the number of users obtained. The ratio of new visitors to the total number of visitors can see the ability of the website to attract fresh blood and how to keep the old users.

Metric 3, IP number

Definition: Within one day, the number of different independent IP visits to the site plus and. Where the same IP regardless of access to several pages, the number of independent IP is 1.

Analysis: This is our most familiar with a concept, regardless of the same IP on how many computers, or other users, to a certain extent, the number of independent IP, is the most direct measure of the quality of the site promotion activities of data.

Indicator 4, Bounce rate

Definition: Browse only one page and leave the number of visits to the site as a percentage of the total number of visits, that is, only a page to browse the number of visits/total number of visits summarized.

Analysis: Bounce rate is very important visitor stickiness index, it shows the visitor to the website interest degree: The lower the jump rate indicates the quality of traffic is better, visitors to the content of the site more interested, these visitors are more likely to be the site's effective users, loyal users.

The index can also measure the effect of network marketing, pointing out how many visitors have been attracted to the Internet Marketing product page or website, and then lost, can be said to be cooked ducks fly. For example, the site in a media advertising, analysis from the promotion of visitors to the target, its bounce rate can reflect the choice of the media is appropriate, the composition of the advertising language is excellent, as well as the site entrance page design whether the user experience is good.

The next chapter, Q Pig will be from the site's own point of view, describe, Q pig for how to reduce the rate of bounce off the site. Because of the search engine for the network promotion, whether it is paid, or natural SEO marketing, all need to pay a certain price, so in traffic, independent IP number rise, how to reduce the bounce rate, increase the site's browsing volume is very important.

Metric 5, average length of Visit/page of Access

Definition: The average length of time spent on a site is equal to the ratio of the total length of visit to the number of visits per visit.

Analysis: The longer the average access time, the longer the visitor stays on the page: if the user is not interested in the content of the site, it will close the page, then the average length of the visit is short; If the user is interested in the content of the site, stay in the site for a long time, the average length of visits long.

Index 6, conversion rate (conversion times)

Definition: Conversion rate = number of conversions/visits.

Analysis: Conversion rate is the efficiency of access conversion, the higher the number of visits to complete the site operators want visitors to do the operation.

Website of all promotion, the ultimate goal is to increase the number of conversions, absolute IP number, the number of visitors can certainly increase the number of conversions, but in the same resources, how to improve the conversion rate, becomes more important.

At present, large e-commerce sites are firmly occupied the top of the food chain, small electric dealers want to get a place, only the continuous user experience, and constantly improve the conversion rate, in limited resources, to obtain higher returns, in order to achieve long-term development. This article by Q Pig Literature Station (http://www.qzread.com/) original release, reprint please indicate the source.