What factors affect the operation cycle of the chain

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Outside the chain is our site optimization link in a very heavy factor, the chain can help us accumulate the weight of the site, more importantly, the chain can help us to guide more targeted traffic, but we SEO know that our outside chain is a certain survival cycle, Outside the chain in the search engine for some time after its role will gradually decline to know to disappear, so how to make our outer chain life cycle longer is what we think, that is, our chain operation cycle to be stable so that there will be more new outside the chain to replace those whose life cycle has been very short or disappeared outside the chain, Only in this way our external chain will be stable and high-quality, today to share a few of the factors affecting the chain operation cycle.

Survival rate of the outer chain

1. The weight of the outer chain

Whatever the outside chain it is right heavy, it gives us the weight of the site is directly dependent on its own weight, the weight of the chain is directly affecting the survival of the chain, if we do a relatively high weight outside the chain then this chain of survival is relatively high, If the weight of the chain to reach a certain level or even survival rate may reach 100%, the opposite is the same.

How do we judge the weight of the outside chain, there are the following:

(1) Distance to the level of the home page

The farther away the level of the home page, the lower the weight, the higher the Vice.

(2) The distribution of the external chain of the weight of the platform is also a key factor affecting the weight of the outside chain

The general homepage is larger than the catalog page, the catalog page is larger than the content page, but generally we will appear some topic page and the level two domain Name page, their weight is and the topic page content dissemination rate has the very big relation, our common business-to-business platform basic and the topic page weight is similar.

2. Outer chain Platform

We choose to do what kind of outside the chain of the platform for our outer chain survival is influential, outside the chain of the platform the greater the weight value, which is also useful for our survival outside the chain, we are common outside the chain of platforms have blogs, forums, bar, business-to-business, etc., then how to see the weight of these platforms, the main platform to see the frequency of updates, The higher the platform update rate, his relative weight level is also higher, the general question and answer class platform update frequency is greater than the soft text of the update frequency, we can see a single class purpose update, if higher that weight is relatively high, For example, forum in general we go to the forum to send articles like to go to the highest activity of that directory or plate to hair, because there is a fast, at the same time survival is relatively high.

3. External chain demand

The requirements of the chain mainly refers to the user after reading the content need this link to learn more content, the demand of the chain is relatively high, then the survival of the chain is relatively high, the demand for the chain is mainly reflected in our outside the chain of the content of the quality of the main or targeted outside the chain, If we add in the content of the chain is not targeted users do not need, then this chain users will not click, then the survival of the chain is also relatively low.

Second, the effective cycle of the outer chain

1. Effective time

We do the outer chain of the effective time is how much, this is what we have to master, the general internal page of the effective time of the chain is about two weeks, but the weight of the page will affect our external chain effective time, high audience, high weight of the site and the general audience, the general weight of the site within the page weight level is different, Therefore, the internal page of the high level of the effective cycle will be shortened, Baidu for the weight of the high level of the site is generally expressed in ICO tags.

2. Weight level

In addition to these platforms with the high weights of the ICO tag, the general weight level includes the home page of the general website, the catalogue page of the large Web site, the topic page, and the lower weight of the pages.

Third, the transmission rate of the outside chain

We do outside the chain the most important factor is to do outside the chain of transmission rate, the greater the spread of our chain, then the role of our external chain will be larger, different platforms of the chain spread rate is also relatively different, resources > news > Posts > Blog >B2B> questions and Answers class

Here is a focus on the external chain of resource classes

The highest rate of transmission in the long term is the resource class, for example in the QQ space some know-how class, the life philosophy class and so on some important resources forwarding rate will be quite high, because the user is unceasingly in looking for various resources, then how do we judge our content resources to have such forwarding value? First of all, our resource content must solve the user's current strong demand, second, the user saw our resources he can not immediately understand or digest so he will be forwarded.

Summary: We do outside the chain can not be a mess, we need to have our chain operation cycle, we have to have a overall grasp, by understanding the weight of the chain, effective time, transmission rate of these some to develop our external chain operation plan, such as the website (http://www.51shiyanji.net), A series of external chain operation plan from soft text to business-to-business is developed, so that the chain can be done better and more beneficial to the users.