What is the performance of the middle and high income group in IM?

What is the performance of the middle and high income groups in instant messaging?

Tencent Digital Media white paper "virtual World True Trust" shows that 20-29-year-old white-collar women netizens use instant messaging (IM) most active, in the one or three-line city users more prominent performance.

QQIM is the 20-29-year-old white-collar women's main network of instant communication tools

In the 20-29-year-old high-income group, white-collar women use QQ instant communication more active, the use rate has reached 96%, and this group of male population use rate of 95%

First-line and three-tier urban white-collar women not only use QQ im to maintain friends circle, but also enjoy Tencent "one-stop" experience, through the Internet to better control life

For the first-tier city 20-29-year-old white-collar women, usually work rhythm quickly, less leisure time, so they hope to better control the life through the network. And for three-tier cities, the use of the Internet more for information, entertainment and recreation. Therefore, QQ im not only provide "strong relationship chain" so that netizens and friends to better maintain communication, contact feelings, but also provide "one-stop" online platform portal, the integration of mailboxes, SNS, micro-blog, video, games, electricity and other popular network applications, enhanced interaction with friends, sharing and other functions, both to help them expand the emotional , interest, geographical formation of the Pan-relations circle, but also for daily life to provide a great convenience.

20-29-Year-old White-collar women: a first-tier city "will spend money", three cities "dare to spend"

Compared to first-tier cities, the pace of work in three-tier cities has slowed. "Nine to five, life is easy" is their description of their lives. Therefore, the three-tier young white-collar women in the higher income premise, more willing to "enjoy life" pursuit of fashionable novelty things.

However, the three-tier city products are relatively scarce, quality assurance is not high, so they are more willing to accept the products of well-known brands, the use of these products to make them feel more comfortable. At the same time, they also stay in the "money values", that "wealth" is the yardstick of success.

First-line young white-collar women think that the brand is the performance of quality of life, independent, more rational and assertive. Dare to contact with new things, pay attention to word-of-mouth, rational consumption. They "follow popular consumption patterns, choose the best for their own", "the most representative of their own brand." Have a strong desire to express themselves, usually the focus of the circle of friends. Interestingly, first-line young white-collar women have the lowest level of recognition of "wealth as a yardstick for success", which shows that they have begun to pursue spiritual gratification.

Integrate the preferred network applications of high-income groups to expand the impact of high-end brands

Not only the front-line young white-collar people prefer high-end brands, low-line city crowd is also very popular. In the marketing promotion, the need according to the actual demand of the Enterprise brand, choose the media that the target crowd prefers to spread, can realize the precision marketing effect.