What is the problem that a developer will encounter in the mobile internet Gold Rush and how to solve

Absrtact: A developer in the mobile Internet Gold Rush will encounter what problems, how to solve? July 3, at the Tencent partner Conference, Tencent senior executive vice President Tong Dawsong talked about his own thinking. Tong Dawsong said a developer embraced the move,

What are some of the challenges that a developer will encounter when he is panning for the internet? July 3, at the Tencent partner Conference, Tencent senior executive vice President Tong Dawsong talked about his own thinking.

Tong Dawsong says that five passes are required for a developer to embrace the move. After the five is not equal to be sure to succeed, but not necessarily fail. He also gave his own advice on these problems.

First off: How to get the first batch of users?

When developers turn a good idea into a product, the first thing they encounter is how to get the top users. The general approach is to use all available resources to reach the user, for example, to find friends of the site to help pull traffic, to various forums to post, to micro-Bo pull fans, to advertise, engage in activities and so on.

Tong Dawsong The recent popularity of the "crazy guess" as an example, the application of the revelation is to make the product is attractive enough, the second is in the social network Word-of-mouth is to obtain the lowest cost of users, the best way to effect. When developers make good apps, think about how to get word of mouth on social networks.

He also said that Tencent's micro-letter, QQ, Qzone is a very good platform, will continue to study how to help developers get the first batch of users.

Second: How to convert the installation volume to active users?

For developers, the amount of installation is a very important indicator, and even someone to the installation as a unique indicator. But how do you turn a large amount of installation into an active user?

Tong Dawsong pointed out that the most basic and easiest way to improve activity is to make the most of the existing account system, such as Sina Weibo, Tencent QQ and so on. Because users can only remember a few web site username and password, the use of account system can reduce the threshold of entry.

These account systems also make it easier for users to interact through the chain of relationships. Tong Dawsong For example, QQ interconnection For example, users can be used to share the application of micro-letter, QQ space, friends nets, Tencent microblogging platform, so that his friends see, so as to achieve everyone to play the effect.

The third: How to expand the wider user base?

In this respect, Tong Dawsong gives three experiences. One can try to get through the mobile end and PC end, so that users of different terminals to promote each other. Users have a great demand for cross end products. For example, a user playing a game on a PC computer, playing to a certain time to leave the computer, on the road he wants to continue to play on the phone, if he can then continue to play on the computer, and do not start from scratch, the appeal to him will be greatly increased.

A good example is the social game development company King.com, which is very focused on the terminal, its development of Candy Crush Saga game application has risen to the first Facebook application platform, and a number of other games ranked front.

In Tencent open platform also has a good example, is "The King of Guess". Last November on the Tencent open platform launched, this application only PC version, a few months to get Tens users, accept Tencent's proposal to start doing mobile version, PC Mobile integration, let it expand a large number of new users, but also increased the active degree.

For many developers who used to be PC-side, one of the difficulties in expanding to the mobile side is how to get users to install your apps on their phones. If the user is playing, you pop up a description, said you can go to the App Store to download the mobile version, this conversion success rate is very low.

Tong Dawsong says the "Pc-push" feature that the open platform has developed for this is good. The user can push the application directly to the mobile phone at the end of the PC. We have made statistics, the user "Pc-push" at the mobile end of the conversion rate of 30% to 40%. Guess the King used this function.

Here, developers may also encounter a misunderstanding is that the mobile version of the same as the PC version, so the effect is not good, because the user on the mobile habits and the PC is different. The mobile end needs more clarity and simpler features. Guess the King just do mobile version, the effect is not very good, then the function of the comb, in line with the mobile habit, much better.

The second experience is to maximize the transfer of the user's relationship chain, such as the design of some invite friends, mutual PK, cooperation between the links. This can make the user's individual behavior into a group behavior, not only can improve the user's activity, but also between users to form a trend, increase the application of the epidemic. The relationship chain is one of the core resources developed by Tencent, and if it can be used well, it will produce extraordinary results.

The third experience is more traditional, is the use of advertising. Tong Dawsong suggests that social advertising works better because it is based on social networks and can recommend and display advertising content based on user behavior. Now Tencent open platform to launch social advertising system wide-access and mobile advertising Alliance, can be based on user behavior recommended and displayed advertising content, for developers is very efficient and low-cost.

IV: How to obtain reliable and fast cloud service capabilities at low cost?

This problem is more pronounced in the mobile age, as overall movement is much more difficult than the PC.

Tong Dawsong suggests that developers can think more about using flexible cloud services, and that Tencent's open platform cloud services can meet the needs of developers.

After more than 10 years of operating on the PC side, Tencent coupled with its own many billion users of products, the stability and reliability of the operation is guaranteed, and in the mobile end, Tencent's cloud is also relatively advanced, because its mobile products, such as micro-letter, QQ mobile phone version has hundreds of millions of users, experienced a variety of tests. Such mobile cloud service providers are still very small in China.

In addition, Tencent Cloud can also really achieve on-demand use. When the developer discovered that the traffic is increasing rapidly, the server resources are not enough, only need to knock a few keyboard can rent to more Tencent cloud immediately, very convenient and quick.

The last: How to get income and keep business growing?

This is the last step in the success of the application and the hardest one.

In addition to paid games and E-commerce shopping, video, friends, office and other types of non-game applications are basically free, how to find a business model has been a headache. Many applications fall into the "there is no income flow", applauded the circle of not-hit.

Tong Dawsong said that Tencent launched a "wide-access" and mobile advertising Alliance, to try to use the flow of the application generated directly into advertising revenue, developers as long as the focus on the idea and the product itself, the flow to do up, you can automatically earn revenue.

He also said that Tencent has a relatively complete payment channels, including Q-coins, Tenpay, SMS payment, and in the exploration of mobile payments, these also facilitate the exploration of new business models.