What is the reality of the current video game industry?

In the 2014, video games started again in China and was seen as another major growth point in the gaming industry after the hand tour, and as the largest screen in the family, video games from the content to the hardware of the industrial chain is longer, the market prospects are very imaginative.

The beautiful imagination of video games

In the 2014, Microsoft, Sony, TV terminal manufacturers, three operators, Third-party gaming halls, game CP and Internet Alligator 3BAT all began to quickly layout.

All outward emotions are making the judgment that the video game market is a promised land of milk and honey. Some insiders pointed out that video games in the next 3-5 years of market capacity will exceed the hands of tens of billions of of the giant; compared with the hand tour, the proportion of video games is seven times times higher ...

But the reality is, from control to payment to the game content itself, video games there are too many problems to solve, everything is still in the "Tomorrow will be better" stage of expectations.

In fact, the current video game industry is far from beautiful and gorgeous, it needs a leopard change. Just like the birth of the leopard, gorgeous hair color has not yet formed, but also need to grow the process, gradually revealing the towering.

The real side of video games

2010, the original intention is to make product differentiation, to sell more hardware terminal demand, video games began to have the first hardware test.

Soon, the TV manufacturers realized that simple hardware development is not feasible, instead to "Hardware + content" direction. Expect to use the platform of the carrier to win the market, the soft and hard combination of video games on the road.

At that time, the professional game CP figure almost did not appear in the industry, the game is mostly TV manufacturers through to the third-party companies to solve the problem of the selling point of the end product difference.

Game category is also more focused on home fitness body Sense game. Through the end of the site to explain the experience, users play the game on TV the first time Open Mongolia, and successfully led a wave of game peripheral accessories sales of small climax.

At the beginning of the 2014, as the concept of video games was successfully built, major television companies that reaped huge dividends on the stock market began to devote more resources to video games.

However, although the television terminal manufacturers have started to tilt to the video game, but did not achieve immediate results. Things are often so paradoxical. The concept can get more attention, really go to work, but found that the income is not as good as to create concepts.

But at this time of the market development has not allowed anyone to hesitate, whether it is a tiger, or take advantage of the wind, the reality is, regardless of the video game must continue to go on. After all, it's hard to match the moving stories on TV screens. More importantly, after several years of groping, as well as a flood of capital and internet companies, the market contours of video games began to become clearer.

However, the whole 2014 first half of the video game market, or like Ituge Barber Tiaozi, most of the impetus or from the terminal, numerous professional game CP is still on the sidelines.

So that in 2014 the overall pattern of the industry is the third party game Hall in endlessly, the quality of the game is rare, water and hand travel, its gap can be described by astronomical figures.

It is worth mentioning that, in the patience of the long loneliness, the first video game into the CP has been a great advantage, such as chess and card type of the west-meter interaction and physical sense of sports Gaga. However, more CP is watching or using some transplant hands to "occupy the pit".

So what is the reality of the current video game industry?

1, for the television development of the game CP less, a large number of hand migration games, user experience is poor, retention rate is low, user activity rate is not high, can not meet the game operation needs;

2, the payment channel is not smooth;

3, the control standard is not uniform, hardware adaptation cost is too high;

4, can operate the game terminal is limited and lacks the professional television game Operation team.

Video game industry leopard Change before the seven-point preparation

The 2014 video game industry is very difficult, exposing a lot of problems. But conversely, this is a good thing, at least let the industry know where to go to work for example.

Industry leopard change is a painful thing, which means that experience accumulated in the past may be wrong, such as the endless halls of the game, and the large number of capital and the entry of large predators, also means that the industry began to accelerate, shuffle inevitable.

2015, who can with the industry common development, complete leopard change, around the following seven points for layout, development may be more insurance.

1, terminal positioning: both channels and distributors. Integral。 Terminals without exclusive quality content are not good terminals.

2, Fast payment: There is no future without payment. Who can solve this problem, or around paying for more humane process design, will change the industry.

3, no fine quality is not CP: No quality game of the CP will no longer be terminal Zhongxingpengyue. To make a bold guess, the future of the quality of television games must be a social attribute of multiplayer interactive game, with strong IP education and the ability to cross screen video games.

4, the platform of mutual win: mediocre and into the same quality of the hall will be eliminated, does not mean that the Third-party operating platform is not valuable. Conversely, a third-party platform with good gaming capabilities will only become more powerful. In other words, the platform began to change from a huge amount of extensive to compete in the fine game of the refinement of the promotion, operational capabilities.

5, large data push: The system background automatically determine the different hardware configuration, through the background of large data directional single push users like the game content, to achieve accurate push, improve user activity and retention.

6, the Unified Standard: The unification of hardware standards is to drive the TV game peripheral accessories outbreak of the first key. and the diversity of peripheral accessories, high Entertainment is the video game area separated from the hand tour of the important manifestation.

7, the necessary promotion: video games not only to promote online, offline promotion is also crucial, the new experience is a TV game to win the user's favorite important elements. O2O game promotion strategy for different regions to try different types of games. To Skyworth as an example, from the activation and active regional distribution can be learned that the Guangdong region like the German flutter, the Sichuan area of the landlord Mahjong more popular, if the game for their respective regions of the likes of the online tournament organization, for the game coverage is undoubtedly appropriate and timely.

TV game is old and fresh, old is history, fresh is play. Look forward to through our constant trial and error, can play the video game in China a new realm.