What key elements should be paid attention to in the prophase of website construction?

Four main points to be noticed in the early stage of website construction

One, the website theme and the key words clear

This is the website construction plan prophase must consider two parts, because these two parts of the contact is very strict, so here are the two planning modules put together to comment, as a webmaster, just as we prepare to do a teach others open shop website, then this teach others open shop that is we prepare to build this site theme. When the site theme and keywords are determined, the rest of the work is opened around the theme and keywords.

Second, set up target customers

This is set up in the site theme and the center of the key words on the basis of the policy of the user's plan only a guide to the operation of the site, still take how to open shop for example, is already open shop, then this collective must be relatively young, these collective thinking more lively, The precise mastery of the personality characteristics of the policy collective is an important part of the planning process, as long as you know the future of the mainstream users of the site, it is necessary to supply these users want content, and the content of the primary thinking is probably from the principle of the user's primary characteristics, so as to create more users love the content of the site.

Third, to determine the direction of website promotion

This link is very important, although to the actual implementation of network promotion, may be out of the previous plan when the designated guidelines, because the network promotion method too much, update too fast, each method can occur the role is not the same, so in the site practice operation, but also need to make timely adjustments, However, it is not possible to neglect the plans for the promotion of the network. The network thought, the promotion direction plan if successful, then the website operation is half successful, then the website promotion probably how plan?

Many stationmaster thought, if the website has the policy user, so consistent to the policy of the user to open promotional offensive, on this point we do not think so, because a site in the early operation, probably more attention to traffic and popularity, from the beginning to focus on the promotion of the user, it may be your site in a longer period of time, Without a lot of traffic, so that there's no way to set up popularity, so that the Web site operation is difficult, so in the promotion of the plan, is a long-term planning process, in addition to the flow of the chase, but also to the flow of selection, and then to carry out the target flow to promote, after such a process, can be better to promote the website.

Develop the common protection Plan of website

This content is relatively thin, but also very important. Site construction of the usual protection is to test a webmaster implementation of the excellent touchstone, if you can in the site construction of the early days of the operation of the task of protecting the relatively detailed, you can after each implementation has a full sense of happiness.

Therefore, in the aspect of Operation Protection, the daily work schedule is divided into several time periods. such as update content and release chain for a time segment, the analysis of the site for another time segment, website promotion is another time segment, etc., if these plans to do more detailed, then the program is more guidance, and in the usual protection in the future, There is no question of deviation.

Five key elements to be mastered in website revision

1, the site revised URL to maintain stability

Web site URL is the most important thing to consider in the redesign, please remember that you can not change the original URL, the existing directory name and file name do not change, keep the same as the original. We can add new columns and content, and constantly enrich the site. Otherwise, the URL will be changed in the search engine gradually disappear, the site will slowly drop the amount of the original chain will not work, but the overall weight drop.

2, the website revised page optimization should be moderate

Page optimization is the basis of the whole station optimization. But it is best not to all of a sudden SEO on every page, such as the title of the page, link text, etc. made a large change, and are in the direction of optimization changes, there will be deliberately optimized, the effect will often backfire, it is recommended to optimize the page first listed, slowly to do it.

3, the website revision speed should not be too fast

While it is critical to increase the quality of the articles that are useful to users, it is important to control the speed of adding columns and pages. The speed here is not an absolute value, but a relative one. That is to say the number of new pages and the overall site construction ratio and appropriate. If your site has 10000 pages before, then add 200 pages in a few days, may be a normal update, but if a sudden increase of 1000 pages, it may be suspected of being a garbage station or gathering station.

4, the website revision completes 301 turn

If you have to change the URL, you should try to turn the old URL 301. In this case, the original URL will be retained in the search engine for some time. This is beneficial to both users and search engines, while 301 to the existing link to pass the PR value is also good.

5, the website revision is not forced, try not to redesign

There is a proverb in English: If it ' s not broken,don ' t fix it! Don't fix things if they are not bad. Website redesign is especially so, if your site is not a serious error, in search engine rankings are also fair, do not easily make large area changes to the site, we can slowly local small range of optimization. When the site rankings are not very bad circumstances to redesign, often can not achieve the desired effect.