What kind of "common ground" does the little Red game have?

Abstract: Believe that many people's micro-trust friends Circle yesterday was a call around the cat's little game brush screen. The small game, developed by the mud company of the parenting network, is really a fire in the circle of friends. It is worth mentioning that the people involved in the development of the game

Believe that a lot of people's micro-credit circle yesterday was called "surround the nerve cat" game brush screen. The small game, developed by the mud company of the parenting network, is really a fire in the circle of friends. It is worth mentioning that the people involved in the development of the game only art one person, a programmer, and took 1.5 days to complete the development, 48 hours on the completion of the online release.

So what's the "common ground" with this little red-pop game? What triggers the widespread spread of the game? These questions may be more worthy of our attention than the game itself.

After the cat exploded yesterday, 36 Krypton contacted the development team and learned that the team had been experimenting with this kind of micro-trust, micro-blogging, small app. In the "surround the Nerve cat" the developer eye, this kind of game although brings quite many flow, but the biggest shortcoming still is the stickiness insufficiency, the life cycle is short, generally short then three days, the longest may have 10 days.

And another company to develop embedded casual gaming Center for the APP Daily Q, also has its own views on the explosion of such games. At this stage, the success of such products is not important, and luck is important, Cao Shuyan, the Daily Q CEO. As long as you remind users to share, your product will have a night of red opportunity. Because there is a large user dividend, users feel fresh, consciously will help you detonate products.

On the other hand, it is not wise for developers to get into the game with luck after a class of games has exploded. Cao Shuyan that this time window is generally only two or three months, such as a public number of Shanzhai to operate out of thousands of fans, the trend has long been turned.

Predictably, the fourth quarter of this year focus on product quality and experience, which requires the accumulation of the underlying technology, mainly HTML5 framework and operation and optimization of two aspects, and capital, talent and profit model can not fall. When it comes to that relatively stable stage, it makes sense to talk about product success rules.

In fact, the recent popularity of those games in micro-letters, much like the microblogging open platform in the second half of 2011 product shape. According to Weibo's experience, daily Q also shares some of their research results and predicts the next micro-credit game cycle:

1. At first, some technology-oriented developers tried the water, the technology is leading but the experience is awkward, the user is more in the industry.
2. A number of low technology, but better market smell of the follow-up, the market began to warm up.
3. The explosion was discovered overnight to allow users to accept this product form. Everyone online friends files, Sina Weibo on the parenting network test is not the case. The product of this period is very simple, the pattern also strange, experience very wonderful.
4. Followers of the herd, there are a large number of imitation version, but none can reproduce the success of the previous period. Even the creators of early-stage explosions cannot replicate the next burst.
5. As a result of the lack of a profit model, Bubbles began to burst. Early-stage developers with no income began to exit, and the industry was in a trough.
6. Companies with more powerful cash support, more mature product teams, striking, harvesting the educated and mature user base. This period of the product began to become a system, the experience began to upgrade. More importantly, the product has a robust revenue model.
7. With the large development team into the Bureau, users more and more picky products, access to the cost of the rapid rise, thousands of small players exit, active developers from thousands of plunged to less than 10, the troubled times to draw a rest.
8. Technology-oriented developers are starting to look for the next blue ocean.

Cao Shuyan that this round of small games, small application of the extent of the red will be more than Renren, Sina Weibo on the fierce. Renren, after all, is only for students, micro-bo popular small test when they are still in the growth period. However, the emergence of micro-credit game, micro-letter itself is already a national application, which provides the soil for the birth of a national-level small game.

In fact, these laws are good, product form. In an industry where the product is as fast as a meteor, it is sometimes not important to build a successful product, and it is important to create a team that has always created successful products.

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