What links should be taken from the shop to do the internal strength cultivation

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It's been two years since the store started operation. But until now, still unable to achieve profitability, last week, the boss went to Guangzhou to participate in the crack Silk Gale, Han Chong as a keynote speaker of the training courses, then changed the strategy before, is no longer to the promotional activities to impact sales, but from the whole company started from top to bottom, Start from the cultivation of the internal strength, because only good interior optimization, can improve the conversion rate, increase profit margins.

In the classroom, the industry has been analyzed to give the following diagnosis: Shop in the visual sense of the feeling or compare the atmosphere, take the European and American simple wind route is no problem, but the home page main push the style customer price is 100-200 yuan, if it is to pay attention to the quality of life of buyers, will feel that the price is low, quality is not guaranteed, Instead of daring to do so. And some monthly income of 3000 yuan of consumers will feel that the price is too high to accept, so the store should be targeted to high-end consumers close to meet the needs of these people to earn enough to support the company's profits.

After a bitter experience, the boss decided to do a good job, and then vigorously to promote. After the discussion, focus on the following aspects to optimize.

The 1th way is to take photographic outsourcing. Before the local model although have a certain shooting experience, time is also relatively well-off, but each time only by wearing sunglasses to show the temperament of Europe and the United States, giving a feeling is a bit far-fetched. It was finally decided that the external model and photographic team should be packaged to complete all the projects. It used to be a new one three times a week, now take a picture once a month, 24-30 each time. Please the external model and the current walk of the black system mainly simple wind is a comparison, and the photographer took out the details of the picture will be more texture.

Second, the use of high-quality fabrics. Before is more tangled in the main coat can only do autumn clothes, if it is to buy the cold north is a bit too thin. So it took half a month to find 800 grams of wheat. Later after analysis came to a conclusion, sell this kind of fabric suppliers very few, and many big sellers are basically a kind of fabric many kinds of styles, so as to avoid in the fabric problems. Since positioning is the quality of the counter, later went to the mall to get someone else to sell the woolen jacket to know, the original shopping mall's woolen jacket is also used 600 grams of wheat, but in the inside with the material is better, but also two layers, so that the effect is to feel thicker, and feel very soft. Before the use of 800 grams of wheat to make out of the woolen coat will be more tough, comfortable enough, so, when the fabric and process problems resolved, only possible higher end of the route.

The third is to give up the mode of factory production. Before the factory, although there are more than 40 people of the scale, two lines of production, but take the low-end route, every time to do promotional activities will be big sell, but the speed of delivery, resulting in poor dynamic scoring, and no profit can be said, a large backlog of inventory. When the factory is dissolved, take the way of outsourcing, clothing sold after the general is within 7 days to ensure the delivery period. Without the pressure of inventory, but only to put some of the fabric backup, capital pressure is not so large, can be a good guarantee of shipment time.

The Forth is the high salary hires the professional talented person. Companies through the Employment Network to publish the recruitment of Pattern designers and Design Director information, Pattern division of the probation period of 9,000 yuan, design director of the salary of 20,000 yuan plus commission. The purpose of this is to be more accurate in the pattern, after all, we locate the consumer population is 27-30 years old urban women, not married before the figure after the marriage will have a certain difference, we want to crawl is these not married before the size of the crowd. Before the so-called International code all give up, everything in the actual situation to set the code number, the appropriate is the best code number. The new paper-maker is now well up to the requirements, and the size does make the buyer feel comfortable.

Five is the baby description page to strengthen the display of artistic conception, the customer's doubts to dispel. There is flow into the shop, but there is no conversion rate, it must be Baby description page is not good enough, especially in detail. Because of the problem of shooting angle, some fabrics do not look texture, which is why consumers do not dare to order one of the main reasons. But in the link of the treasure selling point, basically all similar, did not find out the selling point that belongs to this kind of treasure really, is also the main reason of low conversion rate. If the visual marketing is designed to do good enough, the effect of a good show, the buyer can browse through the picture on a single, in the buyer's most concerned about the problem as far as possible, such as fabric texture, as far as possible dry cleaning and so on, reduce the probability of buyers consulting customer service.

The sixth is to carry out positioning promotion in the through train. Set the key words is slightly low average price, take the directional purchasing power of the crowd to increase the price of 0.5 yuan bid way, as far as possible to these people to browse these styles, so as to improve the conversion rate. The way of the main push or directional promotion, after all, the crowd fare increase can only be carried out in this way. And the key words in Europe and the United States to choose the first-hand coat of the relevance of a vigorous promotion, early by burning money to improve the quality, 1 focus on the promotion of the amount of daily consumption of about 500 yuan, the other 2 as a secondary focus on the daily consumption of the amount of about 200 yuan. After more than half a month of the word, slowly with the transformation, the current Rio can do more than 1:2, you can have a certain profit space.

Seventh, in the sales link to strengthen skills. Because the positioning of the crowd is more clear, so customer service in sales skills above also carried out targeted training. For example, these people are more focused on quality, personality is more distinct, a bit strong, so more should listen to the basis of more replies. As far as possible to understand some of these people's behavior habits, purposeful sales, rather than sell a piece, do not appear to return or in the case of the evaluation of the difference.

The eighth is to strengthen QQ marketing. To improve customer stickiness, interaction is very critical, and QQ is a very good way. By turning these new customers into old customers, they pull into the QQ group and often interact and talk about the topics they are interested in and raise their concerns. Each time a new product, give these people a certain coupon use, improve the sales of new products at the same time, also gives back to the old customers.

The above combination of boxing use up the internal strength of the shop after the cultivation of the store sales, although there has been a decline, but the profit space has increased a lot, everyone will not be as busy as before reeling, the goal is clear, this double 11 will inevitably create a miracle of their own.

This article original from Zhenjiang talent Market (http://zhenjiang.laijiuye.com/news.asp), starting A5, reproduced please specify the source, thank you!