What to look for when optimizing the landing page of a site

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Landing page refers to the first page that users use to advertise, or search the natural ranking of a Web site. Authoritative data show that users visit a page within 8s to determine whether he will accept the site, or choose to jump out, this shows that the landing page as the first page is how much important. Users are through the click of ads or search engines to enter the keyword, then this and SEM advertising creative and SEO selection optimization keyword and keyword ranking.

Some things to focus on landing page optimization:

1, to ensure that landing page can be opened quickly, if not open for a while, this will make the jump out rate of a large section.

2, as concise and simple as possible, involving the process of the more conversion rate will be lower, such as some one-click Registration, five seconds to complete the registration and so on words.

3, the layout of the page specialization, visually distinct from other pages, the overall style should be consistent with the theme of the site.

4, the information should be at a glance, highlighting product features, highlighting sales channels, highlighting channel advantages and so on.

5. Use the calling language.

6, according to User landing landing page behavior analysis, Google in the previous few years did a 400,000 times click Test, found that the user opened a page to focus on the cluster is a F-type, so here should be important information placed in it, can quickly grasp the user, promote transformation.

Next, look at several common landing pages:

1, the third party return platform landing page--return net

2, Game site landing page--The King of Pirates

These are the two more frequently used landing page of the site type, from which we can see a common point, that is, simple operation, and are registered pages, as long as a simple input mailbox, password to complete registration. Because the more steps you have, the less you will convert.

In short, the landing page optimization, in addition to the above mentioned points, more still to be found in practice, research site positioning user behavior, to design, constantly improve landing page, so as to achieve the best results. This article from Zhang Donglong personal blog http://www.zhangdonglong.com/archives/373, reprint must support.