Where does the online dating market go?

The emerging online dating dating market, in the past two or three years to more and more do not have the moral integrity of the way to penetrate to different levels of the crowd, but the gun friend is easy, true love is slim, flow is easy to find, but the future of it, to "interest search" left a small mouth.

Do not know now, there will be some people miss the library that a review of the slam Heartbeat, miss the crowd glimpse. In front of the table to write a decent and touching love letter, in the confession of Red face afraid of death was rejected. Because the feeling of waiting is too hard, the taste of rejection is too uncomfortable, the emergence of online dating dating market, in the past two or three years in a more and more unscrupulous way to infiltrate different levels of the crowd, or to lbs or in an interest-oriented way, to connect you with him/her.

The gun friend is easy, true love is slim

However, the reputation of the date online, in fact, does not put our relationship into how much. Social networking just gives us a virtual platform to showcase our ideals, but when the veil of the web is uncovered, we are still wearing masks and isolating ourselves from each other in the real world.

Really headache ah, before the internet age, the offer goddess always suffer from the inner torment, even finally found the goddess and you are not so congenial, finally make up for a lifetime. And with the application of lbs dating, we feel that the mystery has gone, about Cannon became blatant, love is less distance, so easy to get the feelings seem to have no time, people about the feeling of dusk.

The taste of modern people is really not good to cater to.

Traffic is easy to find.

But the graceful faction love Saint's We in accuse "the cannon artifact" to change the people's love view, the nature still has many to ask the men and women about the joy. Right or wrong, rigid demand is always there, the huge market will still seduce many entrepreneurs have to put in the field of online dating.

August 2011 to now, the number of users active in the street has always been in an orderly rise. The micro-letter January this year under the tree 300 million user milestones. The Match of rage, the US internet giant Iac/interactivecorp, is bullish on OkCupid's new algorithm, its way of operation, its strong market potential, and its acquisition at $50 million trillion.

Where the market is, where users are active, but how do you make money? It is also a long march of arduous flow.

So far, the Mo Mo is vague about its profit model. "Stranger friends" in fact has been for "acquaintances make friends" do wedding clothes, you search the vicinity of strangers, froing you talk about the face of the extreme, eat rice, and add QQ, and then you "Mo Mo" what happened. This point, the micro-letter is more intelligent, the integration of acquaintances and strangers socializing, and recently with LBS and offline business combination, the introduction of membership card services.

Mobile end profit has been all internet companies have to face the thorny problem, means is nothing more than advertising, O2O, games, platform. But the hardware conditions, traffic restrictions, the decision of the mobile end of the limited advertising revenue, to continue to profit must be a surprise. Perhaps, can look at OkCupid recently launched "Crazyblinddate".

Open the application, select the date, location, submit the application can be found in the database and your conditions in line with the person, then? You can go on a date! (It all came too soon) application will require you to grade this application, if you think that this person is good, you can spend 99 cents a "praise" (Kudos), with the increase in the number of praise, in the future dating algorithm will give some preferential treatment, such as the ranking more forward, For example, to give more excellent reviews (and so on, it seems that some places are not quite right ...).

This blind dating mechanism was not first proposed by OkCupid. The first big success was in the gay social application Grindr, while same-sex dating and general heterosexual dating were so different, purposeful and demanding. The likelihood of continued use of the software after a successful subsequent success is also higher than that of the opposite sex. Therefore, OkCupid this kind of profit model is really successful still have to undergo some experience (girls to blind dating mostly still want to find a reliable object, who want their own in the list Top1? The more men you see, the more you evaluate, the more detrimental it is to her to find a man who really loves her.

Can online dating sites survive on expensive advertising fees, and what about strangers in mobile apps?

Since it was a stranger making friends, it was determined that it was set for two random people. They do not have a fixed relationship with each other in the application (except for a number of girls who are hooking up), once the fixed object is locked, the real contact and then into the offline, the demand for the application is not big.

Therefore, the application of the display ad click-Rate is not large, too much advertising will inevitably affect the experience. That can only and offline business cooperation, such as locking nearby hotels, restaurants, cinemas, KTV and other entertainment. But this is facing the plight of insufficient data, the public comments, Foursquare has a very mature system and user base, if they go to a home to talk about the cost of too much.

Or, the brain that moves interest search?

OkCupid has a research and development center, OkCupid Labs, the founder of four mathematics departments, let users show their interest in the form of labels, and through relevance to find the most match with the person. Greatly improved the success of pairing.

Personalized ads become more reliable after Facebook has creatively introduced personalized search. In addition, people on social networks are typically "idealized". This is undoubtedly a better resource for advertisers. People in order to show their best in virtual reality, it is easier to add to their own false label, and therefore constantly psychological hint, more willing to buy those who are not very need. For example, for the "photo" label to recommend the success of the SLR is obviously obvious, cock silk is easier in order to dress in front of girls, buy Burberry perfume or something.

Mobile Internet plate is very large, the inside of the food is very fragrant, no one tasted taste, who also want a piece. Helpless chopsticks are too short, too many people, limited means, fierce competition. We have to keep the amount of user anxious. On this road, everyone is new, because there is no mature mode of success for us to imitate.

And people's contacts are always from unfamiliar to familiar, stranger friends to lock themselves in the first stage. There is absolutely no way to go to the next stage of more viscous. The user's contact with each other is not strong, so that the means of transformation become more complex. In addition to creating feelings for the month to throw, stranger friends at any time to face the user encounter true love after the embarrassing situation is forever thrown.