Where is the business model of Kik? In addition to the virtual currency, HTML5 browser

With the micro-letter, line, WhatsApp and other applications, Kik in the function of the extension on the browser, especially for users on the various sites to search Getoux, popular video, games and so on, these content consumption is easy and chat scenes combined.

However, this was founded in 2009, the IM product platform to go faster than line, micro-letter is a bit slower, today, it launched the public number function, the first to join include fashion, retail and non-profit organizations and other types of 25 brands. The basic function is similar to our familiar micro-letter public number.

Although mainstream IM products are developing along similar lines, however, there are features, line is selling a good expression and game, the Electric chamber is its focus on a piece of business, Kakao The most money is also the game and will be cut to pay, micro-trust you understand, all aspects have been laid out. Of course, maverick WhatsApp still doing pure pay to advertising communication tools, but also without losing another possibility, after all, spend 1 of dollars to buy a pure.

Kik Although slow, but personally think the potential can not be ignored. A few months ago, Kik also online virtual currency "Kik Points", hoping to further activate the user in the application to do the task to win points, enhance stickiness, while for their own virtual goods sales (such as stickers and games) to facilitate. At present, Kik has made a little money by selling expression stickers, the virtual currency recharge presumably in the future is also a cash flow source.

And its long-term adherence to the HTML 5 card browser may be playing a "bid ranking" good place, the launch of the public number also to cut into the mobile advertising system laid the foundation.