Where is the lead page for business-to-business and Business-to-consumer sites?

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21136.html "> Guide: The survey found that two of industry, 57% of the business-to-business industry practitioners and 69%B2C industry staff that conversion rate is the best measure of the effectiveness of the Guide page. Compared to the industry, CTR is also more important for the business-to-business sector.

For two types of companies, conversion standards are key

An effective boot page is the key to marketing: There may be potential consumer cues to trigger clicks or conversions. So trying to tailor a guide page for visitors is critical.

Ascend2, a consulting agency and another company named Research Underwriters, surveyed the global business-to-business and Business-to-consumer Marketers ' Guide page optimization strategy in August 2013. The survey found that in two industries, 57% per cent of business-to-business practitioners and 69%B2C industry personnel believed that conversion was the best measure of the effectiveness of the guide pages. Compared to the industry, CTR is also more important for the business-to-business sector.

The reason for this discrepancy may be the different roles that the bootstrap page plays in the business-to-business and the business sectors. More than 3/5 per cent of business-to-business marketing seeks to increase consumer cues from the lead page, so one click may mean more for respondents in the business-to-business sector. Only 34% of the industry respondents showed interest in the consumer clues that led the page.

Business marketers are more interested in customer conversion rates and more direct sales from the boot page. And, beyond all doubt, reaching a deal is their ultimate goal.

The boot page has many different elements that can be referenced by marketers when making decisions. Most of the respondents in the business-to-business and consumer industries tested the optimization effect of incentive purchases, followed by the title of the site. When asked how to improve the performance of the boot page, 51%b2b marketers and 65% of the business marketers said that simplifying the homepage and redesigning is a proven strategy.