Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
We all know that hao123 was bought by the hundred-high price, after all kinds of navigation sites like springing up is the saliva can be seen, there is information navigation, webmaster navigation, shopping navigation, games navigation and so on all kinds of navigation sites, and some promotion is not bad, some may be slightly worse, but the operation to the current high flow, How many are there for good income?
First, analyze why hao123 was used by so many people at that time:
Remember when I just contact the network, when I do not know what to do on the Internet, QQ and UC will not be used, by the introduction of students know hao123 URL, and then basically every time the Internet will open hao123 to find their favorite sites and information. At that time the network in China has not been developed, everyone in the Internet, learning to contact the network, this time out of a similar navigation site, it should be said that hao123 at that time did give us a lot of web beginners to help solve the actual problem of Internet access, simple operation, on the simplicity of some pages, Let beginners find the network fun, so get a good reputation, which is hao123 success of one of the main reasons. If it were for today, Google and Baidu under the pressure of two major search engines, such as the site if no new ideas are difficult to succeed, this is the so-called right time to do the right thing in addition to help users to solve practical problems, so I think your guide-like site will be able to take the success.
Steven also read a few articles on the website's operations online, the main content is that the use of rogue software to bind the Web site, so that users open IE automatically open the binding site, Steven believes that the only way to operate a good navigation site is not enough, and then there are examples of success, But certainly not all rely on rogue software.
1, since 3721 disappeared from the network, a lot of users of the rogue software attitude is very bad, or even very annoying, Steven personally is more annoying such software, if your software to do very smart, and browser compatibility is good, the site can indeed give users practical help, Maybe some of the users will stay.
2, to 360 security guards led the various types of anti-Rogue software, to a lot of rogue software mercilessly hit, through the scan, click, there is No.
3, Rogue software and browser compatibility issues, I think whether it is Internet Explorer or, proud tour or Firefox, do not want to have any software affect users of their software normal use it.
Comprehensive analysis of the above three points, you can evaluate the use of the Mob software binding site of the user base, and the size of the user base to see what your site has the functions and content, have they need things? So Steven thinks it's just an idea to run a Web site of navigation like a bundle of bindings.
We do not have to think about it, from our usual life common sense and need to start, as far as possible related to details, Gu said good AH: Details determine success or failure! When you want to go somewhere, the first thing you want to know is the route to this place, when you want to travel to a certain city, Do you want to know the tourist attractions of the city and the weather in these days? The previous navigation class site is to guide and facilitate the browser, and now this has been far from satisfying the user, the network in development, people's thoughts and needs are constantly improving, before the product, and now than the service, in fact, this is the truth, Here is Steven's view of the Navigation Web site: (if there is anything to revise and add, look for a message)
1, or to the rogue software to say back, however, Steven thinks that doing rogue software as a practical tool, can be upgraded for a long time, to keep up with the trend of the network and user needs, such as webmaster tools, I think is quite good, query the flow of the site, included and so on, At the very least can help users really solve the problem, and the operation is simple, download down, double hit open can be used, users do not have to open the browser to find the same function of the site, of course, to do some simple ads and links, but to go, not too loud, people always have a heart, Advertising too many think your product must be bad, good products will not go crazy to advertise, grasp the user's heart is also more critical, and you can do similar to check weather forecasts, cell phone ownership, identity card inquiries and so on, such as gadgets, you can help users solve a problem, users encounter similar problems will certainly think of you, and even help you spread.
2, the website or from the search engine aspect to consider some, because the general navigation class site is only an empty shell, only column page, content page is not reflected in the basic, through the link on the page to go to the target site, so the valuable content information is relatively small, so to try to make up this point, Some simple features and queries are best done by yourself, to open up with the site of the article column, you can write high-quality articles for search engines included, the site structure can be selected frame structure, above is the site navigation, the following is the target website, so that other sites "stay in" this site, so you can increase the flow of repeat customers.
3, the whole station optimization for a new station is too important to pay attention to the overall structure of the site, to achieve clarity, rationalization, simplification, clarity: so that the first site can give users a clear, clean, generous beauty, so that users in a flash general understanding of the basic content of the site and the core information. Rationalization: The structure is reasonable, the content is interlocking, determines a page's core content, should attach some with the core content related information, this kind of structure not only can give the user a content rich feeling, moreover is also advantageous to the search engine optimization. Simplicity: the degree to which simplicity is not simple is a realm, Google, Baidu is simple enough, but it brings convenience to users, brought business opportunities, Steven believes that navigation site should also pay attention to this, should be from the user's point of view, you can treat yourself as an ordinary browser, you think how to simple and convenient , how to design functions, what kind of operating habits and so on factors, if you can do to let users open your site, mouth say, I want to shopping ...! You can list all the shopping information, I think this navigation site is difficult to do not succeed, of course, this kind of thing is not impossible, I just illustrate, must be from the user's point of view, to think about, analysis of user needs and operating habits. Be as friendly and humane as possible.
We return to say that the overall link structure of the site, a reasonable link structure can make the site in the absence of quality outside the chain can also operate under the circumstances, the chain is what? Simply put, the chain can be equated with Google's PageRank, and PageRank is just a Google technology, Is Google's own creation of a measure of the site level of a tool, PageRank can be equal to today will have 10,000 IP traffic? can be equal to success? Of course, the higher the PageRank the more you are outside the chain, the greater the likelihood of entering the site, but this does not guarantee the conversion rate, Steven believes that the quality of the chain can not be defined as a single high PageRank, such as the export of the chain, should be considered relevance, select and navigation site links to the core content of the site to do the link, I think this link to the more happy than PageRank, now comments can be on the nail, What's more, a really high-quality external link? Other factors on website optimization Steven is not listed here, anyway a word can not ignore the role of the search engine on the site.
4, finally Steven wants to say some experience in network promotion, in combination with the characteristics of the navigation site itself, to develop a way to promote their own, I have these experiences from a handsome, handsome network "strange people"-mouchangqing there (hehe ...), here is just a loan yo
1, or talk about physical life, crazy hair information, the current chat tools, BBS, blog, Baidu Bar and so on these places can go to send information.
2, soft text, select and site-related portal sites, information-type sites for delivery, soft text to be readable, content to enrich some, such articles to obtain the traffic is considerable.
3, the development of some similar to query weather forecasts, such as practical gadgets for users to download, you can upgrade to obtain some fixed traffic.
4, there are more popular users gathered in the-sns site, because this site users gathered is relatively centralized, the user's activity frequency is also relatively high, you can go to such a site to add more groups, send more articles, the traffic on the site will also be a great help.
Other promotional methods I also do not make a statement, we can synthesize the above points in addition to their own situation to develop their own set of promotional programs, the formulation will adhere to, perseverance is victory, not halfway. If you are interested, you can go to mouchangqing, Peng Hongwei, etc. to promote the "odd person" blog to learn, Steven thought quite good.
Article Source: Network Marketing experts
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