Where the customer sincere goods to the road to the entity

According to the online clothing vendors, where customers sincere product insiders revealed. The company will expand the line to the physical store business. First, we plan to build the first physical stores in Shanghai, Beijing, Guangzhou and other big cities. Consider whether to open a brand experience shop or a store in a second-tier city.

But for the open line of the entity shop, there are some online sales companies have maintained a cautious attitude, made it clear that the line will not be from the line. Analysts said that the offline entity store investment is very large, and the target consumer groups have a certain difference, which is the majority of online vendors cautious to the main reason for the line.

"From May 4 onwards, our ads will appear in Beijing Changan Street along the golden spot, and even in the subway ads, television ads, this is the first time outside the internet to advertise the channel." "Every guest Media manager Li Jianxiong revealed.

In addition to the Internet, the purpose of large advertising, mainly in line with the company from the online strategy. It is reported that under the offline entity store plans from Beijing, Shanghai, Guangzhou and other major cities, is also the forefront of the internet shopping, is expected to first build a group of brand experience shop, and then consider whether in the second-tier cities to open brand experience stores, and even stores and franchise business.

"We hope that the brand influence of customer-prudential products from the Internet to radiation to groups outside the Internet." Where the goods will be from the Internet clothing brand to multi-channel fashion lifestyle products brand transition. "Li Jianxiong said.

In recent years, the customers who started the online clothing sales have maintained rapid growth. 2009 sales reached 600 million yuan, this year's plan is 1.2 billion-1.5 billion yuan.

Industry insiders, Van Gogh's rapid growth in recent years is mainly due to its price advantage. Because there is no store rent and labor costs, so every customer can put the cost is very low. It is reported that the general clothing brand will cost price of 6 times times to 10 times times as the final sales price, with a certain brand well-known brands will be set at the cost of 20 times times the price. Every customer's sales price is only 1.5 times times the cost, which is the main reason for customers to establish a huge network of sales channels.