Which way to effectively guide users

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Presumably, a lot of website Optimizer, have encountered similar situation. Visitors to the home page, will not be two clicks, and the choice is to jump out of the page. No depth of browsing, Spider will be recorded. Such a phenomenon, the weight of the site on the promotion is a negative impact. therefore。 How to design a good website page, can guide visitors to do two clicks?

The higher the visitor's page browsing depth, the better the content of the Web site is readable. Long-term accumulation, weight promotion, flow will be significantly improved. Therefore, this talk about how to effectively guide users, and then two or more clicks. The main areas of concern are divided into the following points:

Aspect One: The value of the current page. It is particularly important that users are able to browse in depth. In other words, is the basis of a transformation. So, the current page or homepage, to show a certain amount of user value content. For example, to give users the latest advice, the following figure:

This diagram is an effective interpretation of the new product picture display, and the right side also fully demonstrated the current product market. When the user browses to, should have two clicks. Therefore, the page of a screen of graphic information display is particularly important. The basic content of the website is shown here. So, is the site's important point of value.

Aspect Two: The page two times hits the guide flag. This, too, needs to be noted. For example, the user approved the current page, want to see a lot more. But can not be found, which will lead to the loss of users. Therefore, the relevant page of the relevance of the logo, but also need to be clear. The following figure gives a good guide.

1, the single product Correlation guide marking

2, the single product Selective guide marking

The above two kinds of guide logo, is everybody is now common. The concrete is to adopt what kind of guide marking, need according to the industry of the website basis. After all, the concept of the content that the industry users need to access is different. This is the need for the page designer to consider the main points, but also the site page planners need to join in advance.

Aspect Three: The end of the page summary. What kind of products are manage. It is impossible to show the infinite, which kind of distant is not. therefore。 When the product's description is finished, you also need to inform the visitor. As a result, a storyline.

Summary: Web site traffic and weight, or conversion rate of ascension, are not separated from the page. The user experience of the page is particularly important. Of course, also need to infiltrate the main point of the search engine. In turn, the most important thing is to be able to effectively retain users.

(Source: http://blog.sina.com.cn/s/blog_6984debf0101gdol.html)