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Despite busy work, Chen but immersed in it, with his own words, the life of more than he a person, looking at both sides, there are Ma Yun, Chen for the company, looking forward to the front, there are Sheng Morita, Panasonic lucky Help and so on. The leader of the creative platform for the textile industry is destined to pay a price, such as "workaholic", for example, a few hours of sleep, and a few hours of talk with his clients.
Chen's office is wide and bright, and through the glass curtain wall, he can see all the people who have the same dream and are willing to pay for it, of course, he is more willing to call them partners. Chen is a master of innovation and a good storyteller. If he asks more, he will tell the story of his life, and his original intention is to "brother".
"The Social University changed me."
"I was born in Linan, Zhejiang, a common family, because the father to do material packaging business, so childhood life is also relatively superior." But when I was in college, my father's business was in trouble, and the whole family's life was squeezed out. "Talk about their past, home ranking eldest brother Chen feeling a lot." In fact, I really want to give up school, for this reason father and I had a big quarrel, and insisted that I continue to study, it is natural that I think of a part-time job. "1991 Chen entered the computer department of Zhejiang University of Technology, almost at the same time, the pressure of life began to haunt this at that time some introverted young people." So, Bojia has such a work 4 days a week, every day on the night shift student workers. In the second year of college, Chen found new business opportunities-selling cigarettes. Of course, his main goal is to live with his students, and tobacco is also on the root sales.
Chen before high School was a "sap", he often said that the social university changed his character. "I seldom spoke before high school, and my father did not communicate with me less," he said. As a result of introverted, I was in primary school in the third year of the ancient Chinese version of the Four kingdoms have been read. Work-Study experience let me gradually outgoing and cheerful. Chen said that although there was a "conflict" with his father, his father was his best friend, or rather, a man. In order to provoke the burden of home as soon as possible, Chen after graduating half a year not like his classmates into the corresponding enterprises, but in the father of the company to do the sales and the money to the staff. "Although I felt very mature at that time, it was still too young." Chen admits that his intention was to be a family "deliverer" who could shoulder the responsibility of the eldest son, but in the end his efforts failed.
"If I had 1 million"
"My father's company finally closed down, leaving me with more than 1 million of the debt, and I always remind myself to work hard to repay my debts." "Leaving his father's company, Chen seemed unusually frustrated, and decided to go out and see the complex world." What made him uncomfortable was that his rather stern father had given him only 2000 yuan.
1995 Winter, one night, Hangzhou. Chen sits alone on a road, a car speeding by, including Chen's favorite Mercedes S320. For Chen at the time, assuming he had 1 million, he would not hesitate to make up his father's debt instead of buying a car. "I must buy this car in 10 years." The Chen in the street muttered, though he knew it was only a dream, but he was still willing to gamble on it.
"It was not easy to find a job, then I started a drug marketing job, when this was the most lucrative." "Chen said that the rural environment is good, so credit is extremely important, and because of this, he will be big after the debt of the past all back, even in the network companies have never owed someone a penny."
In order to get started as soon as possible, Chen do not know how many medical books and periodicals, how many hospitals ran. Again and again the cold shoulder and 500 yuan per month ' bare ' basic salary not let his admiration, but firmer his confidence. Finally he succeeded! "I was the best in Wenzhou, except for the small hospital, the local district hospital has become my client" Chen said he was very excited when he first got 18000 dollars, and even felt he was closer to his dream of paying off his debts and buying a car. In his medical career, Chen but resigned to leave, the reason is very simple-"brother emotional"!
"Wealth, Vision determines everything."
Some people say that Chen's success is due to luck, but Chen does not think so, he still decided that wealth is the vision. In the middle of the 90 's, Chen's friend Deliang in Hangzhou to set up its own network education and training company, because of the lack of sales professionals, business has always been a bit deserted. For development needs, Sundeliang invited Chen to start a business together. So Chen came.
"When the factory itself fell into hell from heaven, Deliang and I were only paid 500 yuan a month and lived with two other partners in a small roughcast room." Each other, the network economy began to hot, Yahoo, Sina also rise. "Memories of their first venture, Chen filled with emotion:" The network let us see the direction of development, the 1997 China Chemical Network official operation, and our main project is to help chemical enterprises to establish their own web site. At that time, the company's account also no money, the first 6000 yuan into the account, we will be owed to the meal to fill out. He smiled and said that the four brothers were almost in the same room at that time, and that four men sometimes kissed more than their wives.
1998, China's chemical network has hundreds of thousands of of the revenue, and Chen is responsible for the link for the company has brought huge profits. "A long time will be combined, the long will be divided." While the company has millions of of funds, and gradually on the right track, Chen but with other partners to associate and left the company, that year is 1999 years.
With the 70,000 yuan left, when the Chen faced two choices, one is to continue to do the chemical industry, another is to explore new areas. "At that time, the manager of the chemical network Zhejiang Sales Company and the human resources director also left with me, we have cooperated with each other for 7 years, but what is the important thing to do?" ”
"Nuggets of textile, stronger and bigger"
The answer is obvious, the textile clothing is China's pillar industry, the industry Foundation is big, the export proportion is high, such advantageous traditional industry if can marry with the Internet, its development space is undoubtedly huge. Soon, Chen from the past customers pulled 300,000 yuan sponsorship, or more precisely that the chemical enterprise's boss volunteered to him, and even his identity card did not see. "1999 Years of Chinese Textile Network formally formed, and Chen also ushered in his life journey of a new starting point." "In 2000, the myth of the dotcom stock market began to burst, but I saw the future of China's textile network, and Chinese companies needed such a professional website." As a result, the Chinese textile network began to expand its territory rapidly.
June 2006 Zhejiang "Fall", September Jiangsu "Fall", in the years, Shandong and Guangdong Market has become the territory of the Chinese textile network. 2003 years of China Textile Network entered a high-speed development stage, only the year's sales reached 20 million, but the rapid development of the 2004 brought about by the problem has begun to be exposed. "Talent is not enough!" The troops did not move the fodder first, the talent is the fodder. I'll have to do whatever I like. "For that storm, Chen bluntly:" In 2003 we made a website for 1000 textile and garment enterprises, although the profit of the entire company in 2004 was still increasing, but I was surprised to discover the loopholes in the internal management in the second half, the enterprise executive power began to decline, and the employee's confidence index gradually declined. "At the moment, Chen began to reflect, he told himself," I am not an enterprise network decoration maintenance workers, but to do a integration of industrial resources Service platform. "Soon the new plan was drawn up, the Chinese textile network to do is to provide professional services to the textile trade platform, and the Chinese clothing network to become a timely supply of textile trade information media platform." Miracle appeared, after the new deal announced, everything back to the best state, and the Chinese textile network has become China's most lucrative professional website.
Chen admits that last year he had just completed the first round of financing and "ate" a software company that specializes in spinning ERP, followed by a larger expansion of his company--ipo. "Over the next 5-10 years, my team and I will earn more and I will take out 10% of my shares as an employee unit." And so on after the listing of the employee shares ' shares ' will be at 200 million yuan. "At the moment, Chen, who has long been a leader in the industry, is hopeful about the future:" I will make the market bigger and better. ”
This blog PostScript: Deliang and China Chemical Network has picked the most sweet fruit of the Internet, Chen and his "Invisible champion"-China textile network is gradually to lift the veil of development and capital. For the more stories of this man who has been accustomed to bitter and even "looked down upon", please pay attention to the reporter's upcoming "Face-to-face": the Chen students in the IPO eye.
Shanghai Withub High-tech Pioneering Center room 511, I saw the "Chinese Textile Network" founder Chen. 28-Year-old Chen height of 1.80, he dressed in yellow sports T-shirts, inches short black hair, bushy, appears exceptionally spirit. In the big writing room opposite him, the young man hundreds a computer and was working nervously at his desk. This is texindex.com──, the largest Internet service provider in China's textile industry, the Chinese textile network. Chen and "returnees" miss, also not master and doctor, he is just a peasant family background of ordinary college students, but in China's network industry hit the performance. March 2000, Chen founded the Chinese textile Network came out, that is, the profit, two years of asset growth of 40 times times. Today, the Chinese textile to 20% per month high growth rate, is a rapid development. So, what kind of person is Chen? How does he start a business? How to Succeed? This cannot but be a mystery in our hearts ....
Selling cigarettes from school to partnering to build a network
Chen 1975 was born in Zhejiang Linan a remote village, 1991 through the college entrance examination into Hangzhou, attended the computer department of Zhejiang University of Technology. Just this year, his father's packing material factory went bankrupt. Spring Festival Home, a group of people to stop at home to collect the situation gave Chen great stimulation, make him personally experience what is called human feelings such as paper and the fall. In this case, even his 300 yuan per month of living expenses also become unfunded, 17-Year-old Chen had to think about making money.
Chen began selling cigarettes, not hawking, but a special market--students on college campuses. At that time, college students yearning for freedom, eager to mature, smoking became a fashionable symbol. Chen found business opportunities, he 30 yuan per month to buy 8 special Dan, and then fragmented, and each two cents to sell five cents. In this way, the net earn 160 yuan per month. In order to be self-sufficient, he also went to the supermarket dozen night, every day from Midnight 6 o'clock in the morning, one months can have 200 yuan income. In this way, Chen on their own efforts to successfully complete the university study.
But after graduating from college Chen not smooth, he first confidently to return to help his father, but in vain. A year later, he recruited a drug company to Wenzhou to engage in drug sales, in order to sell drugs, he has chased the motorcycle director of the pharmacy running across the street. Finally found a sales situation, he was a few students pull to create their own career. In 1997, Chen and a few friends in Hangzhou, a broken house in a chemical website, although no salary, but he still felt never excited. After all, they started studying the development of the Internet, and they thought the industry would be the most "fire" industry in China in the future. During that time, they worked so hard during the day that they lay together at night to talk about their ideals. So after two years, the website is getting better, not only start to profit, even can say the future bright. Unfortunately, the company has not been able to escape the fate of many of the partnership, the classmate friends end up with equity issues such as falling out. At the end of 1999, Chen with infinite melancholy left his hard to participate in the creation of the company, before the road became a confused.
b to C or B to B
Have been a salesman, created a beloved website, where is the next station? Chen said: "My idea was to do the site resolutely, because after two years of hands-on experience, I found that the market is extremely huge." At that time I have two options: first, I do a chemical website, in Hangzhou, I was responsible for sales, familiar with the chemical market, the hands on the ready-made have more than 300 customers; second, give up the chemical industry, choose new industries, build a new website. In view of Hangzhou's chemical website is still running, but also for the loyalty, I decided to choose the second road. ”
Chen determined to do the site, his idea is extremely clear, that is, the site must be profitable. After studying the ills of many business websites, he finally figured out several key issues:
First, on the site, where B to C mode (business to customer, that is, the individual as the object of service) is difficult to profit, and B to B mode (business to business, that is, the enterprise as a service object) because easy to deal with a large single, will be a promising future.
Second, most of the Web site to "High-tech" body, convoluted, to discourage people; in fact, the site is nothing but information platform, put down the shelf, the traditional way to manage the site, more easily accepted by customers. Third, the greatest value of the professional website is to facilitate the enterprise's "buy" and "pin", as long as the real requirements, enterprises can benefit from the charges for the enterprise is only "drizzle", they are bound to do not leak "nets" fish.
B to B after the establishment of the network policy finalized, Chen faced with another important choice: do which industry? He clearly knows the importance of option, "one step wrong, step wrong." And once the industry is selected, it can be said that 50% of the odds are already in hand. “
He thought of the first to sell drugs in Wenzhou, see the large and small number of textile enterprises. His heart moved, and the thought flashed in his mind.