Why are the three-tier city websites so difficult to operate?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous deepening of the Internet, the three-tier urban netizens in both the growth rate and the number of high ranking, which means that if you do the site to meet the needs of three-tier urban users, then your site's development space will be unlimited. This can be understood why the three-year three-tier urban sites springing up on the ground this phenomenon. In addition, a number of large-scale integrated portals and vertical sites have also begun to enter the third-tier cities. For example, major group purchase site in the major three-tier city layout and Sohu City promotions.

Three-tier city is indeed everyone wants to split a piece of fat, although individual sites in the third tier of the development of a better, but on the whole, the site's survival rate of the low we can not believe. Including the "Litters Regiment", "Tuan Bao Net", including large Web sites, have unified the withdrawal from the three-tier city phenomenon. So why are Web sites in three-tier cities so hard to operate? Why are so many of those who end up failing and laughing to the last few? For this reason, I think the main reason is due to the following reasons. If there are deficiencies, but also please webmaster friends criticized.

I. The popularization of the Internet in three cities is not enough

The relatively low internet penetration rate is one of the main factors that make the three-tier city Web site operate with difficulty. Although with the rapid development of the Internet, broadband users have a significant growth in recent years, but the three-tier cities compared to the one or two-tier cities, there is still a considerable gap between the level. Such bandwidth penetration naturally hinders the large-scale promotion and dissemination of Internet applications. In addition, people do not have the Internet this thing form the habit of using. This is mainly because in the three-tier cities generally low level of economic development, social competition is not particularly fierce, people collect local information power is insufficient, even if there is a thirst for information, people usually adopt the way of newspapers, television and other traditional media, only a very small number of people use the Internet to obtain information. Therefore, when the local Web site to provide some kind of internet application, it is difficult to get people's attention and attention, but also can not form a good word-of-mouth effect, only in a small circle inside the spread and application, it is not widely disseminated, will not get a good popularization effect.

Second, the website operator lacks the correct marketing idea

Three-tier urban internet penetration is not enough, resulting in the site founder in the process of entrepreneurship did not encounter fierce market competition; In addition, the construction of the site and the operation of a certain technical threshold. The founder of the site in the technical background of the majority of people, in such a large background, site entrepreneurs in the mind will be "technology first" concept occupied, the problem is that entrepreneurs easily from their own rather than the customer's perspective to consider the problem and make the corresponding decision. Entrepreneurs rarely ask themselves: what are the real core competencies of their products and services? What kind of value can this product bring to the user? Can such products be recognized by users? Do not really do a user as the core to do products, such a result is only one: the product or service has not been the user's true recognition and acceptance, the market can not effectively open, in front of the entrepreneur is either to roll the blanket away, or the top of the profit and loss of the situation, to stick to

Third, the website operator lacks the thorough understanding to the consumer demand

Only by fully understanding the three-tier urban consumer demand, entrepreneurs can effectively open the local Internet application market. So plain truth, I think, every entrepreneur knows. But how many people can really apply to reality? Quite a number of web operators do not have a deep understanding of the real needs of three-tier urban consumers, but generally believe that the demand of three-tier urban consumers is equivalent to the needs of the general consumer. In this way, the site operators simply do not talk about product service innovation and business model innovation. Well, the services you offer are no different than those of other big websites. Why should users abandon the services of a large web site to choose the services you offer that are not well-known and have no characteristics? Therefore, the lack of a deep understanding of consumer demand is one of the obstacles to the operation of the three-tier city website.

Iv. site operators do not process as long as the result of the mentality of the Web site management

In the eyes of many third-tier city website operators, the sight is the huge customer base of internet bosses, the booming application service and the huge investment return. Associated with the previous business model replication behavior, the site's operators have rightly derived a psychological appeal for direct access to the same market operations. Driven by this motivation, do not pay attention to the cultivation of customer relationship, without winning the trust of users under the premise of trying to directly through the Internet to provide some kind of service, it became inevitable business behavior. Needless to say, such services will inevitably be challenged or rejected by consumers. Because psychologically speaking. Consumers will assume that any consumer behavior has to take a certain degree of risk, internet companies provide a lot of virtual products or services to aggravate consumer concerns, so this direct to consumers to provide products or services can not receive good market results.

V. Lack of resources and lack of new sources of resources, so that the three-tier city site can only sit ducks

For three-tier cities, if there is no special targeted, effective business model, coupled with the location of the site for the local market. In this case, it is difficult to get the favor of professional investment institutions. This case, after the cost of their own origins, follow-up resources can not keep up, so that entrepreneurs will feel heavy pressure, coupled with a series of failures caused the loss of confidence in their own products, so many of the Internet companies in three-tier cities choose to close down, it is understandable.

Three-tier cities do have enough room for development, and for entrepreneurs, there is enough attraction. So, how to operate three-tier city website, derive benefit from it? That's what entrepreneurs are most concerned about. The author made a simple summary of this article, hope to be for the three-tier urban internet entrepreneurship entrepreneurs have a little inspiration: first, in the initial stage of entrepreneurship, in the establishment of a correct marketing concept, on the basis of a full understanding of the three-tier city, the composition of a special market; second, to the three-tier city consumers do a profound analysis Only in understanding the user needs on the basis of the user to accept and even like products and services, and finally to establish new financing channels, in order to ensure the strong strength of backup, to be prepared.

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