Why did the great God "open the door" to operate independently

A message said: "The two directors of the cool send a huge sum of money to hit a new brand," although there is no millet scenery, but also on the halo of the Chinese cool, the cool faction has also appeared at the top of turbulence? It is reported that cool senior executives will be "independent operation", the creation of new mobile phone brand. In the evening in the micro-letter friends began to spread further news, it is reported that the great God of cool sent to "another portal", independent operation.

So why did the great God run his own business out of the cool faction? The author observes several reasons: one is that the current domestic handset manufacturers, in the brand to create more and more to cater to the development trend of mobile Internet, especially the brand of the pursuit of more and more obvious, from small rice, red rice, Huawei Glory, OPPO, Vivo, such as strengthening the operation of domestic brands to seize the market constantly, The great God stripped away from the cool, helping them to compete more head-on with these brands, thereby consolidating their market position.

The second is that with the popularity of the iphone and millet, the fan culture is gradually being absorbed by handset manufacturers. In fact, we see that in addition to millet, Huawei's glory and cool great God have their own fans, the great God is to use the Protoss to fight rice noodles. And the formation of the fan culture needs to be perfected constantly, but also need a unique cultural spirit to guide. If the great God is still in the cool faction, it is difficult to create a more vivid fan culture, so the independence of the Protoss can bring more opportunities for interaction, and also control the needs of fans. It is reported that the great God will also launch a new logo "Dazen" to a more distinct perspective to tap users.

The third is that the development of electronic business needs faster rhythm and user experience degree. In this regard, it is reported that the great God also launched the "Replacement Insurance" project. The focus of this project is: New God choose to buy this service will be fully enjoy a year of mobile phone flooding, broken screen, broke and so on, you can enjoy the "direct exchange, sent home" service. Clearly this is a commitment to product quality. It is reported that the great God will form F-series, n-series, X-series three-line layout. When the homogeneity of the product becomes more and more serious, the service will undoubtedly play a decisive role.

Apart from the cool, the development of the great God also faces some challenges. In this year's dual 11 period, the great God mobile phone total net sales amounted to 560 million yuan, the great god F2 Beijing Dong Dan Product sales ranked first! Whether or not the performance can be broken after independent operation will become very critical.

As we all know, the current domestic mobile phone manufacturing market competition is also unusually fierce, in addition to the traditional advantages of manufacturers, emerging companies are also constantly building new products, and in the price squeeze, the market profits are further compressed, if you can not find a better marketing model and product cost control, Then it will be very difficult to get the long-term development. In fact, the price of hammer phones from a side also reflects that only feelings are not enough, but also need to understand the market, understand the market, so that the market acceptance is the key.

It is also worth noting that Samsung, after suffering a difficult situation, may also be involved in price shopping. Domestic handset manufacturers are not able to withstand, but also need market testing. It is also a test for the great God. Independent brand operations need a new model to follow, especially the electronic business has spawned too many competitors to appear, whether a foothold and go better will need to test the new brand's operational capabilities.

Of course, it is gratifying that through the cottage era, our technological progress is also obvious to all. German media said that China's investment in research and development this year will surpass the EU's 28 member countries for the first time. 5 years from now, China is poised to overtake America, the leading technology powerhouse.

At present, domestic mobile phones can be said to be a microcosm of China's manufacturing, although not large machinery to make such a huge profit, but whether the OEM or the operation of their own brands have stirred up the global market, now the Samsung has "dragged" complain, perhaps only the Apple iphone can also be a solo show, But don't forget that the iphone's manufacturing is also a foundry for Taiwanese manufacturers in China. The growing share of Chinese manufacturers in the global handset market is also a sign that Chinese manufacturing has become a force in the mobile phone market.

At the same time, China's mobile phone brands, and continue to expand to the global market, in the global participation in confrontation and competition, the voice of the gathering has become more obvious, and, more important, including Apple has felt the expansion of Chinese handset manufacturers pressure. Coupled with this year's 11 hot, when Chinese goods can be sold around the world, the potential energy gathered together into the climate, which is also an opportunity for brand output. Perhaps this is one of the external causes of the great God's independent operation?