Why do a lot of web articles like pagination? Aspect user experience and page load balancing

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On the internet will often see a number of websites will be a piece of content into several pages, large sites are not lack of such practices. So what is the consideration of this?

In the knowledge of a netizen asked:

What are some of the reasons why many websites cut the same article into several pages?

Many websites, including PHOENIX, Reuters, like to cut an article into several pages, and there is not much content on each page, and often an article will be broken into more than 10 pages. Sina Weibo will also have to click on the personal homepage to show more tweets to continue reading, and to go through the previous readings. Are these practices out of brush flow and clicks or is there another conspiracy? If it is to facilitate mobile phone users, now many sites are not all out of the app and mobile version of the page, this impact on the user experience is not redundant?

Add: The PV site and the site's advertising revenue has an absolute connection? for example, advertisers in the Phoenix advertising, although see it PV is very high, but after the point to find its PV is how to come, are they willing to continue to vote so much money? (other than stupid money)

Netizen Midhand Ray's answer

This is a lot of benefit (in addition to affecting the user experience)

1, to increase the search engine keyword importance, more than one page, one more of the same title, more than one was found possible

2, increase the user browsing path, in your page, the inevitable to see ads, increase the click Probability.

3, to increase the user's time spent on the site, the longer the user stay, the indicators will be good job.

4, increase the number of PV browsing site, which is also one of the important indicators, can be used to evaluate the content of the site's viscosity

5, to increase the Alexa or other Third-party Web site rankings, because users may have installed the toolbar, the more visits, the better the indicators.

Answer questions from the main question.

1, advertisers can not be as careful as users of the site Ah, we are so busy, so many times can only see indicators.

2, the content page advertisement has many clicks the charge (does not press the display quantity), therefore the advertiser does not worry.

3, even if the Pay-per-click, but also to increase the amount of display, if only show 10 times click 5 times, people will think you cheat.

4, there is no advertising chamber of Commerce has been in a continuous advertising on a website, are staged, so in fact, there are constantly different advertisers to play ads, so the indicators is to attract people to the key.

5, advertisers are really more money, but not stupid, most people in a group of ads on the site, you are not good, people have withdrawn. When people don't need money, time is money.

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Add: The benefits do not mean I agree to do this, this approach is only suitable for news or entertainment stations, because most of the users are random browsing, but for the community site, this is fatal, because the customer experience is the core of the community, one vote to veto the other.

Netizen Wei Jingxian Answer

These web site editors have not forgotten the skills of a child: writing a text deliberately to write a large point, and then deliberately write wrongly off a few lines, so you can use several pieces of paper, appears to be large.

Most netizens ' answers can be nutshell

Upgrade PV value, high PV can enhance the advertising, click on the sale rate of advertising.

My opinion

In fact, the original purpose of paging is to facilitate the user experience, users will generally look at two to three screen content, and if the content of three screens or even to reach 10 screen, it is obvious that users do not have the patience to browse, seriously affect the user experience and psychological bear, pagination just solved the problem;

On the other hand pagination also guarantees the load balance of the page, limited by the network speed, paging can increase the speed of the page loading, improve user access speed and save time to open the page, this is due to consider the user experience and Web site technology and search engine crawl multi-level needs.

But it was a good sutra, but it was a bad idea. With the commercialization of the process, the site operators and advertisers, investors, and so only concerned about the gorgeous statements and data, pagination is just enough to satisfy the mentality, so, the original can not be paged some pages will deliberately get several pages to increase PV and browsing depth.

Source: North Drift Scholar Blog http://www.361blog.com/marketing/shejiao-marketing/1652.html