Why do companies want to build their own web site?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now more and more enterprises have their own websites; after my communication with customers found that most of the enterprises choose to build their own web site purposes, just stay in the "others have, I have to have" stage, so, many corporate sites is simple production, the cheaper the better, the site's survival time will not be more than three years, Three years later will not renew the fee, the website also ceased to exist. Hefei seo feel that the reason for this situation is that the enterprise has not realized the real marketing value of the enterprise website, that is, the marketing ability of the website.

So, what is the marketing ability of the website? Please look down carefully, Zhang Wenzhang believe, you will have harvest!

The concept of website marketing capability:

Website Marketing ability refers to the site to promote the ability of visitors to produce transformation, if you do Baidu promotion, that Baidu promotion for corporate Web site to bring visitors, if unable to retain visitors, the formation of orders, equivalent to the loss of an opportunity in vain.

The influence factor of website marketing Ability:

Website Marketing ability depends on the construction level of the website and enterprise two times sales ability, website construction level and 3A model Related:

1, A (avaliable) can touch: so that netizens can successfully open the Web site (site opening speed, access friendliness), the Internet has many off-the-shelf, free speed measuring tools or speed Web sites, before using, need to understand the tool to measure the specific meaning of the speed, it may be one or several of the following three combinations:

(1) The speed of the network itself, generally measured by the ping value, that is, the user issued a simple request to the server, the process returned by the server, in which the server processing requests and return results of the time is very short, negligible.

(2) page response time, from the user's browser to the request to the first time your Web server returns the results of the response.

(3) Page load time, that is, your page elements (may include HTML, CSS, pictures, FLASH, JavaScript, etc.) from the server completely loaded into the user's browser time, by your page size, code design and user browser, and other factors.

2, A (attractive) attraction: retain visitors to continue browsing (content publicity and the user needs relevance, interface design, Professional level, use experience);

3, A (action) force: Hold interested visitors (basic contact entrance, such as telephone, fax, email, company map, etc.), advanced contact entry, such as message function, online order, member management, free callback telephone, etc.

Said so much, then how to improve the speed of the Web site open?

Ideal Web site open speed (not more than 10 seconds, recommended in 5 seconds) is a potential customer to read the site information, business consulting prerequisites, improve the speed of the Web page to open a lot of ways, you can consider the feasibility of the following several methods to start:

1, to avoid redirection: You can simply understand the redirection of the Web page of the automatic jump, the most typical case is Zhuang submitted by the keyword corresponding access to the URL and the potential customers click on the final open URL is not exactly the same, for example, has been Baidu bar for example, such as the submitted URL for http:// post.baidu.com, the server needs to be automatically redirected to http://tieba.baidu.com, a process that wastes a certain amount of time and delays the opening of the page, so that the submitted access URL is consistent with the URL that is actually opened. Another situation is also more common, for example, after the hip hop gang Jokes network Http://www.xihabang.net registration, you will see the following page prompts: "You have registered successfully, 3 seconds after the automatic jump to the hip-hop home", for this situation, you can change the time interval of redirection to zero , or remove unnecessary redirects.

2, delete Flash page: Flash page refers to the composition of Flash or JavaScript, does not display page content page, whether from the speed of the Web page or user experience, flash pages are not popular with users. If you are sure you want to use the Flash page, it is recommended that you place a significant skip button in the prominent position of the page to provide a quick access to the site for potential customers with time constraints.

3, simplify the page elements, for the Web page "Lose weight." You can view the size of a Web page by using a saved Web page and a browser's plug-in tool. Generally speaking, the page itself occupies a smaller space, open speed will be faster, avoid the use of large size flash, pictures (and picture links), video audio, etc., or as far as possible in the text to replace the above elements can help reduce the size of the page.

4. Optimize Web design. The content of the Web page is reasonable to block and use a number of tables, as far as possible use of static HTML page (rather than ASP, PHP, JSP and other dynamic pages), do not use too complex Web page background and navigation bar design, such as no special need not to use too complex CSS or JavaScript effects, The page will be opened as appropriate.

5, the reasonable placement of statistical code. If the customer's Web site enabled counters to count the site's access traffic, it is recommended that the statistics code directly placed in the bottom of the page code, so that if the counter failed to normal access, will not delay the opening speed of the entire site.

6. Provide progress display. If the Web page is really slow to open, or if the download file must take a long time, it is best to provide a progress display (loading) for potential customers to help them understand the status of progress, lead them to build time forecasts, and not mistakenly think it is not open or too long to close the page.

The above only to solve the open speed of some common means, more specific practices also need to be explored by your webmaster, practice, if your site is hosted by a slow server, that is, the server processing user requests for too long, in this case, you need to consider upgrades, replace the server, or contact your Web server provider.

The reasonable adjustment website, enhances the enterprise website the marketing ability, is our each enterprise to consider constructs the enterprise website to need to consider the question, otherwise we do the website is also wastes the money and the time. If there is no understanding of the content can be at the bottom of the article reply or ask questions, Zhang Wenzhang will be your first time to answer!

Author: Hefei seo @ Zhang Article Dovewen

Hefei seo (www.zhangwenzhang.cn), Anhui SEO optimization of the first brand

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