Why do I have to give up 200,000 annual salary leave education training circle

Editor's note: This article was first started in Hangzhou, 19 floor, the author id "One leaf to cover people's eyes", is a medium-sized organization management. In this article, he discussed in detail why he left the training circle and the strategy and skills of a one-to-one organization CC (course advisor). I have in a dozens of branches, annual turnover of more than 70 million of the training organization headquarters as the Director of management, the specific responsibility of all branches in a certain position of staff training, management, assessment and other matters. Although the industry is very dissatisfied with the insider, but relatively satisfactory remuneration and pressure is not a great working environment, let me feel at ease in the training industry for nine years. But as my child grew older and needed extracurricular training, my heart began to get restless. It was one thing that got me out of anger and prompted me to resign! When I went to a certain campus, I learned that a single mother's child had been tutoring two one-on-one science courses in our organization from the second half of the sophomore semester, and that after a year, the results had not improved much. This single mother is a family political, education is not high, perhaps in order to make up for the child's apology, perhaps in order to give the child more love, perhaps, she paid 50000 yuan in a breath of money. 50,000 yuan, for many families rich, is not a big number, but for the monthly income of only 2000 more than a single mother, but to two years do not eat not to drink to accumulate up figures. She ran is the visibility of our Organization, the hope is that children improve their grades, the future test a good school. However, the so-called teacher, the so-called "good teacher" with good parents ' reputation, which our campus has arranged for her children, is only a first-year graduate student in school. Under such circumstances, our young consulting teachers, but also in the implementation of the loyalty of the advisory strategy-– such as "continue to fill the hope of 50%, three years too late, your child's expectations will be frustrated, money is not for the children," and so emotional offensive and crisis strategy. Perhaps because of the accumulated anxiety of the years, my anger was suddenly ignited. I asked the counselor why he was ignorant of this wicked thing. Although I know, this can not blame consultants, the company's assessment of their performance is always only, sign (enrollment fee), class consumption rate (consumption in class), expansion of the volume (that is, on the original basis to increase the number of tutorials), the continuation rate (after the class renewal) and so on, but no students to improve the performance of the assessment , but no teacher training and assessment. So many years in the education industry, in-depth understanding of a number of educational institutions, analysis of the various circumstances of competitors. Most educational institutions pursue the maximization of benefits. For staff, performance is bonuses, performance is income. Whether counselling is effective or not is another matter. After all, the line of consultants popular a so-called "truth": if the child even one-on-one counseling, can not improve, not our teacher is not good, is the child has problems. I decided to resign and leave the education company, which is mainly based on money and supplemented by education. After careful deliberation, I took the formerAll of the admissions strategies are open to the public, these strategies can be said to have a certain size of the training company similar to the same approach. Let everyone have a clear understanding of the training industry. 1: Teachers benefit method All parents want to find a good teacher for their children, learning methods, learning habits and so on. The so-called famous teacher out of Gaotu, most parents are running this and go. In order to cater to this mentality, all counselors have to preach how good their campus teachers are and how effective their tutoring is. Some even put pictures of famous teachers on the wall. In fact, the title of these so-called famous teachers who was granted? It is granted by our Organization, not in the traditional sense by our education department. These so-called famous teachers are awarded by the company's so-called Institute of Education. What is the composition of this department? In the process of one-on-one tutoring, the students have improved the performance of the teacher composition, weekly or two weeks of teaching research, of course, also according to the needs of the district director to see the strict lax, the study is in fact to each other class commentary. What about these teachers? Most are not long after graduating from college, some just learn the subject with the discipline of the edge, the agency to apply for a one-to-one teacher. Because young and students have more common language, students are willing to accept. Of course, there are some remote areas, such as Hunan, Sichuan and other places have a certain title of teachers, will be the Institute of important positions, by their teachers on the campus training. Imagine, a teacher with hundreds of one-on-one tutoring education and training institutions, which have so many famous teachers? If all the teachers in the school, he needs to teach the education and training institutions as a one-to-one teacher? The students of their own tutoring can really be busy. Moreover, Hangzhou has thousands of training institutions, large and small. There are two kinds of teachers from the school, often more private schools. Public schools come out and the western provinces are more common to the coast because of relatively poor treatment. There are few from public schools in Zhejiang province. A kind of teacher is very excellent, the school can not keep, have their own ideas out of dry, a kind of teacher is not competent, the school does not want to stay, no way to come out. If an institution has an interest in students, no matter whether it is improved or not, it will go straight to the money. The so-called "famous teacher" of such an institution must obey this core, of course. The real teacher is very clear, what kind of students have the possibility and necessity of counseling, knowing that the improvement effect is not obvious he will not accept, knowing that do not need to fill, he will not receive, because there is no need. This is the minimum conscience of an educator. 2: The goal of successful case-law coaching is to improve results. A list of more successful cases is to reassure parents. You see, your child's situation is similar to the child's situation, the original when he came to how many points, now, you see, two months time, how much increase. Actually, how many successful cases are posted on the wall? At the time of the establishment of the campus, in order to play visibility, special needlesFree tutoring is provided to students with good grades, especially those in prestigious schools, but there is a need to allow them to advertise; another way is to move the old campus students to the new campus for publicity; third, it's all fabricated. Almost all of the case publicity, you can not verify, and some even just some students. As to the actual situation, only God knows. In fact, verify that an organization teacher good, very simple, do not listen to the advice of the teacher said, seize the "Two listen to a check." Listen to the praise of the parents, try to listen to the teacher's class, to verify the teacher's teaching other students. Many training institutions have their own parent groups, and our parents can lurk in groups to watch questions and then judge. Try to listen to the first note, do not make an appointment, to immediately, this is the real mule is the best way to slip. A certain appointment, some carefully prepared, in order to win your list (in-line professional terminology); It is very important to verify the students ' situation, the institution can find the parents to do good word-of-mouth, teachers can carefully prepare a class, but let students to be more difficult. 3: The potential of the so-called documentary is to track potential customers. Some are three days apart, and there are a few weeks of contact with potential customers. The aim is to keep abreast of the actual situation of parents, ideological trends and so on, can be targeted analysis, for the invitation to parents to the school foundation. 4: Consultation and contingency law when our parents come to the campus for consultation, this is the most happy thing for the counselor. The parents who are on the doorstep are the most likely customers to sign up, meaning half the odds of a bonus are there. Consultants, according to the different parents of the personality of the use of the advisory strategy. Like indecisive parents, our consultants will be more powerful, using value-building and crisis-oriented methods to let parents place a single, with more sensible parents, consultants will use a large number of data facts to explain the use of peer pressure skills and some psychological factors to deal with; Meet the emotional parents, Consultants will be based on the training of the personality of the study, focusing on the blueprint of the description, the use of emotional proximity to avoid falling alone. If there is no good teaching effect to support, again a good counselor, can only be glib, this position is the most stressful job of education and training industry, but also the most helpless post, because he has to do a lot of prerequisite preparation, not easy to recruit a student, no teaching effect, students go to affect the permanent Commission, In fact, their control of the effect of teaching is powerless. No effect, the blame is also they. It is under pressure, the education company will even recruit high school or even junior high school graduate of the former real estate intermediary to do the consultant, many people make good performance. It was the same consultant who had signed a total of 4 million a year. 5 signing skills to sign a single amount directly affects the performance of a campus, affecting a consultant's commission. All of this company is very concerned about the assessment elements from top to bottom. Consultants, in the process of communication with their parents, the airtight understanding of the actual situation of parents. For example, the working class, they will push a single time, push the small list, such as 20,000, or even more than 10,000If the parents are more anxious, they will push a large list, the above mentioned single mother, this is our consultants, using the hearts of the eager to take 50,000 of the list. If you meet the parents who have money and worry about their children, this is a godsend for all education and training institutions, and once the deal is over, a one-month general performance of a campus may come out. The parents of a former school district paid a more than 300,000 tuition fee to their children. Thank you all the same. In fact, the improvement of the results, both have the number of teachers, but also to the children's initiative to learn the attitude and the parents of the three-party cooperation. Because of the impact of children's performance and learning effects of many factors. The teacher who is really responsible for education will not only teach, but also understand the psychological communication of children, and know how to make the parents to cooperate well.