Why don't your site make Money 4 Big questions and 22 reasons

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Fundamentally, there are only 3 reasons why any website does not make money: the flow is insufficient, the conversion rate is not high enough, the frequency is not fast enough. Namely "any company any website does not make money 3 big root Reason", now Pujiang and you dissect your company your website why not make money 4 big problem and 22 reason.

The reason for writing an analysis of possible problems and causes is for you to be able to diagnose and solve problems that may exist in your company or website.

Question #: Can you advertise in the Sahara Desert?

A lot of small business owners and personal owners face the most common problem is how to "stranger" to "acquaintances" transformation.

In other words, there is no traffic.

Without traffic, even if you can optimize the site, write sales letters, or design products, will not help, because no one through the company and website conversion rate chain.

So, your company or website's first priority is to get "traffic" or traffic. Here are some possible causes and solutions.

1. The website is done, the traffic will come naturally. Is this "Jiang"? Yes, the content is king, but without the marketing army, the king of content will only become very lonely. Original high-quality content is critical, but it will never leave the audience and automatically start browsing and sharing, just like the virus to spread. If you don't have the flow, you have to let the Internet hear your voice.

2. Wrong marketing contacts. Is the question of where. We all loved the secret tactics that guaranteed you tens of thousands of traffic every day, but I would say that it's just someone who has had a glorious history somewhere at some point-success is hard to replicate, and failure is often easy to paste. The question is whether you want to go after the audience and the audience will indulge in your pursuit. If you are marketing in the wrong place, your target audience can't find you! Of course, for the right local marketing, you have to know who your audience is (WHO) ... Word, you have to find your marketing contacts and find out where your audience is.

3. There is no clear definition of the scope of the target audience. If you don't know who your target audience is, your stage will be a great show, and obviously you can't sell them.

4. There is no action proposition. If they have not heard of you, they will not accept your claim to buy, at least that rarely happens. Each of your marketing messages has only one purpose, which is to allow the audience to take a separate and specific action. When you're talking to a stranger, the goal is to get them to visit your site, become acquaintances, and then register in your database to become a potential customer. Therefore, it is best not to mention what product you are selling.

5. The interest of the audience is not to be checked. Yes, I'm going to talk about the title. Article title, ad, or text link ... What you have to do is to arouse the interest of the audience.

Question: Are you selling refrigerators to Eskimos?

The second problem is that your site has traffic, but they are not stable--neither buy tickets to the cart or register into the database--and your revolution can only be said to have not been successful, but also to continue efforts to do traffic.

In other words, traffic does not translate into potential customers. Here are some possible reasons:

6. It's all "you" in trouble. Yes, all the articles on the website are about your information, your products, and your company. So, do you still want to know why no one is registered? Forget about yourself! Forget the key words you've chosen! Think about your customers! What's wrong with them? This is what you need to write.

7. Content is also a problem. If you're writing something that's commonplace, mundane, or human-like, "Why would humans have a mouth and two eyes and 10 fingers?" Wait, this cup is the audience can not find a strong reason, let them return to the embrace of your site. So, stop writing those prosaic content, to create some really can move the feeling, Xiao Daniel content!

8. The attraction is not winning. The audience reads your article, but they are distracted, really, they are likely to go forever! Let the audience read down, for a paragraph, until they reach their destination and take the "register" of such a subscription action!

9. There are movements, but not specifically ambiguous. Yes, indeed. You want your readers to register in your database, and then you have to be clear and specific: "The first time to get win network marketing operating system updates and PI information publications, register immediately (100% free)". Write this information next to your registration form. Also, make sure you have at least one action proposition in your article, such as clicking on a link, downloading a file, or simply commenting on the request.

10. No optimizations. No matter how good you are, no matter how perfect you are, there is always room for improvement and improvement--in marketing, this can be done through agile testing. You know, without testing, it doesn't make much sense to talk about optimization. Then how to test is a problem, isn't it? By the way, ATM money robot can help you achieve it. Of course, it can also help to do more marketing work.

Question #3: Is the pro-yuan mu fish or retreat and networking?

Sometimes, you have the flow, you have the database-but your company your website still cannot make money.

In the conversion chain, it is not possible to convert a potential customer into a customer.

This sounds a bit sad because you have at least a flow and database, but it is not making money, you work your project more and more 1.1 points into a dead end.

However, it never lasts long, and you always find a way to monetization these resources. Now, let Pujiang give you a slow dissection of why the audience doesn't buy the probable cause, so you can prescribe the right remedy to fix the disease.

11. You are in the sales target audience needs but not the product they want. You as an expert in the market profit area, you must know what the consumer problem is. I'm not talking about symptoms, or the immediate problem they're trying to solve--I mean those deeper real problems. Perhaps the target audience does not know the problem themselves, even they do not know how to find that should be what kind of solution. Sell what they want before they can meet what they need.

12. The product package format is not correct. Potential customers may like your products and services, but they do not like the packaging format of the product or service. Why not a different format? such as converting e-books into audio, video, or on-site training.

13. Pricing is not appropriate. Maybe your product is very strong, but the price is not right. It may be priced too high or priced too low. Product pricing should be in line with the consumer's expected budget and, of course, with the value of the product's contribution. So, you can set different price grades, after testing, find the best pricing. How to test, "ATM money Robot".

14. There is still no deal proposition. Yes, this may have to bring you back to the 9th: there is action, but not specifically ambiguous. Not only add a "buy Now" cart link to your Web page, but also tell your readers that you want them to buy your product. Tell them why they should buy and what they will get. Tell them why "Now" must be purchased, and this involves how you create a sense of urgency.

15. There is no sense of urgency. Why buy today, not tomorrow? You need to give potential customers a strong reason why you should take action now. It may be time to raise the price. May be the first purchase of 50 customers can obtain a certain super gift. Or it will not be sold on November 1.

16. There is no evidence. No one seems willing to be the first to try because they are afraid of being sacrificed. They want to know who else has bought the products and services? What are their experiences? Are they satisfied? How do they evaluate the product?

17. There are no 0 risk commitments. No matter what product you sell, there should be 0 risk commitments, such as a 30-day or 60-day or 90-day unconditional full refund, which not only gives the customer a sense of security, but also shows your extreme confidence in the product. Many companies have promises, but when you think about it, you find it vague. You have to provide 0 of the risk commitment, but do not do "you are not satisfied with my company refund" such a vague commitment. You can 100% refund, or 110% refund, not only that, you will also donate to the Red Cross or other charitable associations ￥ 100 yuan! 0 A risk commitment is not only about satisfaction, it can also guarantee results: either make your company or website earn at least ￥100,000 in 6 months, or 100% full refund.

18. There is still no optimization. Optimization, which applies here as well. If you want to sell more, there are many things you need to do Agile testing: Title, location, text, registry color, self-introduction style, product picture, evidence or customer witness and its location, etc., in short need to test and optimize the content and project a lot.

Question #4: Is it a one-night stand or how much love can be redone?

Perhaps you would think that even if there is a problem, it is no longer a problem. Because you have the flow, there is a database, shopping cart also have a deal. Congratulations, whether it's the truth or the big adventure, do you want to make more money?

Needless to say, you certainly do!

However, the new customer did not turn into a repeat purchase of the old customer.

Is this the horse of God? You've been looking for new customers, but you've turned a blind eye to customers who have already sold, right?

You know what? This is the simplest and easiest thing to do, but to do things that are 100 times times harder than 1000 times times!

Why?

19. Failure to fulfil its commitments. It's not just a big problem, it's even a catastrophe. If you promise, but do not perform, you are doing an irreparable harm to your company. Pujiang dare not say, marketing is a company or website to make a commitment, but you must not, absolutely can not renege, not fulfill the promise. This may not be suitable for you and your company, of course, you may also make this mistake, if so, immediately stop, do not read this article, immediately to fulfill your commitment!

20. The shopping cart has no back end. This is a more central but very few people can find the problem: your company your team work hard to do product marketing, but found that when the product launched, shopping cart nothing can be sold again. What would you do if I told you that an average customer would probably buy at least 8 times more than 10 times from your company? In fact, the most important part of marketing, your company, your site, but in the real can make more money with the least input ... The shopping cart has no back end.

21. There is no communication, no communication. It is sad to say this, but it is not difficult to solve. Your shopping cart has a lot more power products, but after the first deal, you don't care about customers anymore. If you read the 20th article carefully, you will know how to do it. Here, Pujiang.

22. There is no action proposition to buy again. Yes, you have to ask the customer to repeat the purchase, consult the old customer on schedule, and ask what else you can do for them if they need it.

"Every company, every website, has holes in the chain of transformation, by now, if you don't understand how many vulnerabilities your company has on your site, Pujiang's advice is to never read this article again, because sooner or later your company's website will be a glorious discharge due to too many vulnerabilities. ”

What if you want to fix these holes?

The answer depends on whether you have designed the shopping cart pipeline and the conversion rate chain:

If you have traffic, databases and customers: Start with the fourth question from the back end of the shopping cart. The company and the site's marketing focus on the purchase frequency of the old customers, and then to the database of potential customers into the customer, then more visitors to the site to register the database, the last is to allow more traffic to visit your site.

What if it doesn't? Start with the first question, in order, until the fourth problem is solved.

What if you don't know what to do? Pujiang recommends that you download this article, or put it on your computer desktop, or print it out, or print it out, and discuss it with colleagues in the company, because the answer is in the question.