Why not create a film derivative of the vertical electricity business site?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After reading "Iron Man 3", I want to buy a steel-man's doll and iron-man-themed T-shirt, incredibly did not find where to sell! A place where derivatives are sold in cinemas? Chicken Ribs General, no care, there is not as good as no, all over the line, go to the line, Baidu search where there is selling, the result of the same question, there are a few, After a period of film release, I just bought the things on Taobao, but workmanship and quality, are general, even rough.

Should not create a sales of film and television-related products based on the vertical electricity business site?

Of course, put forward such an idea, certainly someone will come out Shang: on the domestic film market rotten film frequency, derivative piracy rampant, lack of creativity, industry disconnection and so on and so on, what do you think? I think that the domestic film and television derivative market is very different from that in foreign countries.

Film and television derivatives originated in the United States, from movies, except for screen show everything to increase the output of the film and television industry downstream production, including all kinds of toys, audio-visual products, books, video games, souvenirs, stamps, costumes, posters and even theme parks and so on, In the film and television show after the end of a considerable period of time to continue to bring a steady stream of revenue for the film and television companies.

As we all know, film derivatives in the foreign film market has been through decades of development, development is very mature, according to data shows that in the United States, derivatives income up to 70% of the total film revenues, far higher than the movie box office, such as the classic movie "Star Wars" trilogy full box office revenue of 1.8 billion Its derivatives accounted for more than 4.5 billion dollars. In 2007, when the 30 anniversary of the release of Star Wars, fans all over the world held a variety of commemorative activities, such as the film and television derivatives industry in the giant status of the Disney owner of the perfect operating mechanism, the largest film and television derivatives-Disneyland, even more well-known.

At home, the film revenue 90%~95% from the box office and implantable ads, many films are basically not considered as a part of the film development, coupled with rotten film flying, piracy everywhere have such objective reasons do cause the current situation of domestic film and television derivatives.

One, the domestic audience of film and television derivatives consumption and foreign differences

The domestic film and television market, basically did not create a similar Hollywood this chivalrous man's classic film and television image, but the consumer for the film and television derivative of the pursuit, but not in the protagonist, but in the protagonist's dress, the same clothes, the same jewelry, with the package, the same props, such as goods and so on Taobao sold on the joy, Most often happens in modern TV, especially in fashion, where movies are rare, for example, the TV "struggle" in Charlene's necklace, "I may not love you" medium and green glasses, bags, "Love Apartment" you starring T-shirts, the play of the toys "Screaming Chicken", the film "Let Bullets Fly" in the MA Bandit Mask, " Lovelorn 33 Days "in the king of small and cheap sunflower nap pillow and so on."

As an example of "Love Apartment 3", which was released in 2012 among young people, the first ten sellers recently sold 10,190 pieces of the same clothes (mainly T-shirts) that starred in Taobao.

In the play of toys props goods (mainly screaming chicken), sales of the top ten sellers recently sold a total of 1829 pieces.

You might laugh at domestic consumers ' superficial view of the concept of film and television derivatives, Taobao is not the case, but also because of this, the need to cultivate the consumption concept, and the domestic film and television industry, and gradually to nurture the classic image, the classic film and television derivatives, the same, as the beginning of the article said, the existence of market demand, not meet , only more need to build, a sales of film and television-related products, such as the vertical Electric Network website.

Second, what is the specific site?

1. Sales of film and television drama related props. This should mainly focus on a number of influential movie stars in the play of the props or is run through the whole play of the film props, for example, a star in the film used in the weapons, the "seal" as the theme of the film, and so on, such props goods because of its unique, unique, network advantages are very obvious, Suitable for sale in the form of an auction.

2. Sales of film and television show in the props category goods. This basically belongs to the domestic audience most like to buy is also the largest share of film and television derivative consumption-the same goods. The same paragraph is mainly concentrated in the domestic modern fashion drama, but not limited to this, such as costume dramas in the ornaments, appliances and so on, such as the 2012 "Titanic 3D" hot, "the Heart of the Sea" in Taobao on the fire was a mess, "inception" of the small gyro is also.

3. Sales of film and television drama related derivatives. This is what we call derivative products, such as the film and television dramas in the image of the derivative of the theme of the various goods, dolls, pillow, daily utensils and so on.

4, the other. For example, design derivatives into film and television, and accompanied by film and television to carry out the market, such as the domestic film "lovelorn 33 days" in a certain brand design and launch of the film derivative products "cat little cheap" doll pillow, through the film, this pillow popular, by the audience hot, short-term sales broken million; Another example, some brands into the film and television dramas did the implantation of advertising, but it is likely to flash past, or even only in the film at the end of the title when the sponsorship brand, it can also do the relevant promotional services.

Third, what is the user base of this website?

1, fans of film and television dramas.

2, movie star fans.

3, on the TV show appeared in the merchandise, think "this thing is good, where can buy a?" Audience.

Four, the profit model of this website

1, earning the difference

To discuss with the film and television productions company, in a buyout or divided way, the sale of props to obtain the right to sell, mainly in the form of auction sales, access to film and television brand licensing, commissioned by the design, outsourcing plant production, at the same time on the website pre-sale, sales of film and television according to the props and related derivative products.

2, advertising promotion costs

Film and television drama in the implantation of advertising products, such as mobile phones, milk and so on, the site is not sold, but can be introduced to promote, guide traffic to other places to sell to buy, charge the corresponding advertising costs.

V. Marketing promotion of this website

Compared with other electric dealers, this site is based on its vertical market segment, with unparalleled advantages: no need for a large amount of money to carry out a full range of bombing-type propaganda, the user base to lay precision marketing.

1, in the relevant film and television trailer stickers advertising: This film and television products in XX site for sale.

2, whether in the cinema screenings, or in the video site screening, purchase the front of the advertising ads to promote.

3, the ticket office of the cinema is under the line to promote publicity.

4, film and television play bar, film and television play of the Star fans Stick bar, forums and other advertising campaigns.

Vi. Potential risks and countermeasures

1, copied by large companies. The possibility of copying by large companies is very large, large companies have a variety of resources, but to seize the market gap, and quickly do the scale of the words there is a relatively large vitality.

2, piracy. Taobao on the film and television derivatives are mostly film after the show, the site is released before the sale can be, while combating piracy.

3, Authorization. To obtain the appropriate brand licensing may not be easy, especially the Hollywood image of the authorization, but the domestic market blank in this, as the article began to say, want to buy a genuine place to buy AH. Apart from the classic image of the authorization, accounting for domestic derivative consumption of the largest proportion of the same sales, you can take and film production side and other related aspects of cooperation.

4, the price, generally speaking, to obtain the authorized commodity prices can not be compared with Taobao, but if you can control in Taobao than 20%, plus authentic guarantee authorization, quality assurance, is within the consumer acceptable range.

5, the product backlog. Products can be used for pre-sale, to obtain order reproduction, at the same time can be extruded products to the clothing market or other channels for digestion.

Six, written in the last

Write down such a business idea book, but people have such a demand, there is such a gap in the market, I hope someone to make up for the love of film and television play derivative of the audience to provide a place to shop. If the authorization is not easy to take, piracy intensity, do vertical electric business is difficult, I think similar Taobao franchise shop, navigation site can always. If someone does it, remember to tell me.