Why Zynga wants 500 million dollars to buy Nationalmotion: Create three-dimensional games!

Source: Internet
Author: User
Keywords Acquisitions acquisitions characters figures builds build why why buy buy figure figure build build why why buy figure buy build figure why build why buy figure build why buy figure build why buy Buy People people build build why why buy buy figure figure build build why why buy buy buy figure figure figure build build build why why why buy figure build why buy figure build why acquisitions characters builds why acquisitions characters builds why acquisitions characters builds why acquisitions characters builds why acquisitions characters builds why acquisitions characters builds why acquisitions characters acquisitions builds why characters builds why acquisitions characters acquisitions acquisitions builds characters characters why build build why why buy figure build why
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In contrast to the clumsy ninja (clumsy ninja) and the Facebook version of "Happy Farm" (FarmVille), the former is likely to play a more pivotal role in the future development of the gaming company Zynga. Zynga's performance has been poor for a year after the stock was only 30%, with losses continuing and slashing jobs, but in January, Zynga spent the equivalent of One-fourth of all capital, acquiring the UK gaming company NaturalMotion and buying at $527 million trillion. Zynga acquired a new simulation that would make it more natural for game characters to move, including a more natural response from a fictional character to an external force. NaturalMotion launched the clumsy Ninja game in last year's IPhone5 press release. In a statement on the acquisition, Zynga CEO Don Mattrick said the technology from NaturalMotion would be applied to Zynga's hand-travel design. While no details of the deal were involved, NaturalMotion's CEO and founder, Torsten Reil, was more open to an interview with MIT Marvell than before joining Zynga. He said the new simulation and processing technology would hopefully give players a richer gaming experience and move Zynga's two-dimensional character to three-dimensional development. "People react differently every time, and they even act spontaneously," he said. "The code that controls the response of Nationalmotion people considers two factors, one is gravity, the other is the physique of the person, and it is no longer a routine procedure." For example, a character can stumble and fall after losing balance with a punch. "This technology will lead to a richer and more authentic user experience," Reil said. "The technology is going to make the hands of the characters more capable of acting and emotionally rendering than pixel games." The hand tour has been Zynga's short board, and the continued slump has allowed Zynga to announce a 15% layoff on the day it released its takeover naturalmotion. Although the 2011 IPO raised 1 billion of billions of dollars in funding, 2013 fired a large number of employees, players outflow, bad reputation, July 2013 CEO substitution. NaturalMotion's new technology comes from Reil, a Ph. D. thesis from the Department of Biology at Oxford University, where part of the study involved biomechanics, Reil developed software to simulate gravitational conditions, allowing characters to walk and maintain balance under gravity. Reil found that this technology can make animated characters more natural, even better than professional animation, while shortening the time spent making. The technology was first used by television and film companies for commercial production, and The Lord of the Rings has also used the technology in special effects. Subsequently developed a version suitable for making handle games and computer game Studios. Rockstar purchased NaturalMotion's technology and was used in Grand Theft Auto 4 and 5. Since then, NaturalMotion has continued to provide software for film and gaming companies, but has shifted its focus to building its own companies. 2009, the company was established, employs 260 people. Reil does not disclose future game development plans, but the predictive simulation technology and the upgrade of hand-travel equipment will expand the scope of the technology, including the simulation of interaction between multiple characters. "Although there is room for 2D games, there will be more and more games based on the 3D player experience," he said. (Viatechnology review/Fast carp)
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