Will dating sites be the next audience?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Web2.0 has been a lot of industry experts or prospective experts to see light and even sing decline, but this time, WTF, as more and more web2.0 companies to obtain financing or successful listing, once the rampant light or sing decline of 2.0 of the comments recently seem to have heard little.

Talking about Web2.0, especially about the community and the SNS represented by the dating site, cannot but mention MySpace and Facebook. MySpace was bought by News Corp with close to 600 million dollars in cash, and Facebook, the second-largest U.S. dating site after MySpace, jumped to $15 billion after accepting Microsoft's 240 million dollar stake. Similar examples include Bebo, LinkedIn, Wallop, XING, Passado, and Cyworld.

Affected by this, domestic dating sites also bullish. For example, meeting with 20 million dollars investment billion friends, Love apartment won 3 million U.S. dollars investment, Thousand Oak Interactive Group 2 million U.S. dollars to acquire the net. More recently, the 360-circle position as a youth dating community received a Koolanoo second round of $5 million trillion in capital injections.

Dating sites bullish behind the market, is the investors on its advertising or long tail advertising potential optimistic. In fact, the focus of advertising is considered to be following the portal ads, search advertising, the most valuable model, and as a social network platform (SNS) and distributed network platform for the dating site natural and distribution ads. Through SNS, users can not only realize personal data processing, personal social relations management, personal information sharing and so on, but also can get very multi-function applications, including communication, games, news, friends, music and so on.

The typical characteristics of SNS can be summed up in such a few points: first, in the use of reflection of the reality of social networks and interpersonal relationships, the second is spontaneous organization, the third is the user's ego as the center, four is more than the network relationship, five is the user's identity and trust in the software can be well reflected, Six, software and services themselves can be constantly updated and self-development. Take 360 laps as an example, the platform not only integrates community, blog, album, video, chat and many other functions, but also provides a lot of free online community for people to chat, share photos or romance. Users not only meet friends through 360 laps, but also spend a lot of time looking for party news, browsing other people's information, etc.

It can be said that the availability of a large number of applications is a dating site is one of the signs of stickiness. If only a SNS platform, and can not provide more things, even if a short period of time can gather a lot of popularity, also because the stickiness is not strong lead to loss of users. Therefore, the domestic dating site, the most important task is not profit, but fast enclosure, the user as the castle Peak to retain. The user is a dating site the most core value, in encirclements to enough users, extravagant talk about profit, is tantamount to wishful talking.

Facebook ranked second in what American freshmen think is the most fashionable, after the ipod, showing a strong adhesion that is built on a good user experience and enough and good products and applications, according to a survey. Facebook's dating search, for example, can accurately retrieve every piece of personal information for almost every user, which greatly increases the efficiency of the user's making friends.

Because the user is the core of the value of the site, so, the site must be around the needs of users to do, why users on the dating site? It is because users have the need to share the joys and problems of life, not or not all for the purpose of making friends. It is important to note that for the dating community, it is meaningless to build an artificial network of people to replicate a cheap one-time relationship, and users need to recreate the real-life relationships on the web and meet their complex needs.

It may be said that the popularity of dating sites, netizens and people to share the internal demand driven by the reason, and its capital is optimistic, because the social network platform and the emerging focus on the precise, subdivision of the line has many points of agreement. Because most of the registered users of dating sites have registered their real identities and information, this constitutes a valuable database of user data. User segmentation has created a community of friends of the distribution of the public advertising model.

At present, the domestic dating community is still in the feudal division, the winners and losers, dating site to the user's contention has just begun, with the large-scale involvement of capital, I believe that the market will enter a new round of restructuring and integration stage, the Chinese version of Facebook, I believe it will not be remote. It doesn't really matter who will become a Chinese Facebook. The important thing is, just like the thought of Im thinking of QQ, a thought of the search is like Baidu, when users think of a friend to think of a website, who wins the problem will be negative.