Wine Enterprise Website How to do a good job in the station "Split line" optimization (i)

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The continuous development of the Internet allows more enterprises to participate in the Internet, and access to the Internet, the most characteristic of these enterprises is the wine business site, liquor sites have their own wine business name, product name, wine business information and so on different comparisons, the author recently received a Yongchu wine site optimization, The first time to pick up the wine site optimization was still feeling up and down, worried that their ability can not be in the wine business to win the championship, but after a period of time I found that as long as the wine company to grasp the optimal strategy of the site, then the wine site optimization is also very good to do, Below I will be my own wine station optimization experience to talk about how to achieve the goal of website optimization by dividing line method.

Split Line method will be a site divided into four optimization, the first section is for the site title and keyword optimization, the second section is for the overall framework of the site optimization, the third separate out of the forum is the link optimization, the fourth section is the integration of optimization. Split-line method will be a site optimization divided into these four blocks, and these four optimization together to promote the time to constitute a complete optimization strategy, and finally achieve the goal of optimization, now we look at the first separation Plate: Wine site title and keyword optimization.

Wine website Title Optimization

The title of the wine website and the general website title has very big difference, the wine type website title generally wants to relate with the wine brand, moreover the simpler the better, because the wine type website only needs to promote one keyword the popularity to be possible, such wine type website title is very simple. For example, the title of this Yongchu wine site is: Yongchu Wine _ Chinese Raillon Group welcome you, this is the site I undertake the title of the website, look very simple actually has been the site's main theme, the topic has been summed up, you can say that this is the formal wine business site optimization title.

Wine website Description Optimization

Web site Description of the site optimization will also play a certain role, to do a good job on the Wine Site Description Label optimization must first understand their site is what to do. For example, I undertake the Yongchu the main purpose of this wine site is to promote the brand, let more users understand this brand, so our description of the label is not based on sales, but the content of the main service, we can take a look at my website description tag: "Source Emperor Trade to provide Yongchu ten years of aging, 10 years Rai Heng, Five years Rai Heng, Lai Mao wine, Yongchu 50 years old, Yongchu five years, Yongchu 30 years of wine, 15 years collection Yongchu wine! ", the description of the site is only to promote the promotion of the main, rather than sales-oriented, through this simple description tag can let more users feel the value of this brand, Also indirectly achieved the purpose of the enterprise.

Wine website Keyword optimization

The keyword layout and optimization of wine website is different from other product optimization. Other products in the optimization are as much as possible to the user needs, while the wine site keyword layout is as much as possible to meet the requirements of the enterprise layout, we can think about: wine should be more special industry, If it's not an established user base, who's going to do the search? So we are in the wine site keyword layout when also to the established user Search group as the main body.

1, liquor sites can be enterprise name, enterprise information, corporate brand for the keyword layout, do not need to add long tail keyword, a few main keywords can meet the requirements.

2, the wine business site keyword not each page is the same, to learn to filter, different pages should have different keywords, so that can meet the search engine spider included requirements.

3, wine business site keyword should be closely related to wine brands, for example, I undertake the site is to do Yongchu publicity, then its website keyword should be closely linked with Yongchu three words.

4, Wine site keyword does not need to choose with other keywords as vulgar, do not worry too much in Baidu search page show too much of the situation.

As a wine enterprise website, in the optimization of the time not only to the brand of wine as the core, but also to do with the promotion of wine as a combination of factors, and only through this method can constantly let users understand the value of wine, resulting in the collection and purchase desire, This article comes from www.laiyongchu.org, reprint reservation, thank you.