With visitors: Through a mechanism to help real estate developers directly to users

Absrtact: Today's China, house prices are high, the Universe center five crossings of the house price is 100,001 flat, even Sina Weibo's revenue to be in front of this house price shame. And the fundamental, inefficient and many links to marketing costs so that a lot of the real estate premium media failure,

Today's China, house prices are high, the center of the universe five of the house price is already 100,001 flat, even Sina Weibo's revenue to be in front of this house price shame. And the fundamental, inefficient and many links of marketing costs to make a lot of real estate premium-a media failure, a large number of media advertising can not bring enough customers, spread to each customer's acquisition cost is extremely high, the middle of the agency is too many: SMS companies, call customers, dispatch companies and a variety of search rooms, room a lot, Good housing China, the World Union and so on electric and sales companies are also pulling up the real estate marketing costs.

But even with a wide range of media outlets and intermediate agency levels, most sales companies are still having trouble selling their homes because they can't find customers. Under the present situation, "with passenger pass" hope that through a kind of intermediary, "all-agent" mechanism to help real estate developers to direct users, reduce intermediate costs.

"With passenger pass" is similar to a micro-letter CRM developed for B-end real estate developers. Based on the current number of developers have opened the official micro-letter public accounts for the media marketing this situation, "with the customer pass" can play the following several functions:

First, to help those who already have fans of the public number of developers to manage, through the marketing activities of the fans to share the dissemination of information, and then developers can and this group of interested customers have targeted communication and contact.

Second, let the old owners to explore potential customers. With the customer through the developer's micro-letter account first to the existing owners of the old users to provide value-added community services (such as organizing weekend activities, etc.), to attract the original owners to use the micro-letter public number, and then through the interests of the old owners will be recommended to the new property to buy a house friends, pull customers.

Third, the original sales broker can also be used with passenger pass. These brokers can submit to the public the basic information they have obtained to the client, the information will be distributed to the real estate consultant micro-letter and follow-up. The purchase process of these customers will also be synchronized to the broker's personal center, so that the economy can know the status of their customers and earn commission. In addition to the old owners and brokers, developers of the original intermediary companies, employees, partners, etc. can use this system to share the dissemination and earn commissions, also referred to as the "national broker" concept.

And when this mechanism formed and for developers to bring customers, a major benefit is that all user data belong to the developer itself, but no longer be intermediary monopoly, developers can use the data in their own channels to promote their own marketing and services, while raising their own bargaining power.

However, why take the passenger pass will think the micro-letter public number is a good enough marketing carrier, can solve the media and other channels are unable to solve the user access problem? The team told me that in fact, the general property developers are targeted at a very small local market, I just maintain a good target of thousands of users, can bring good benefits, the main problem is how to find these people. Now many developers embracing mobile internet have opened their own micro-signals, also harvested a group of users interested in them or the original owners, so the key question is how to use the micro-letter friendship chain to carry out communication and customer relationship management, and they solve this demand. Of course, the threshold to do this is not very high, so real estate advertising companies, marketing technology companies, search rooms and other information platforms, traditional real estate predators may become a customer-pass competitor, there is also a call to sell the house treasure products in doing similar things.

Team, with the customer is the intelligence interactive company developed a new product, and intelligence Interactive is vertical real Estate Circle Marketing Company, Devanko and other real estate companies have had cooperation. Before they also did the team collaboration tool Iteam, until found the real estate service product direction, only then did with the customer pass this product. They are currently financing krypton.