Without a good title, how do you get on the hot sticker list?

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Have you ever met a situation like this? It took a long time to write a beautiful article, but when it was put out, it found that the reading volume was mediocre. Why? Perhaps because your headline is not attractive enough. You know, the title is the user's first impression, no matter how persuasive your content, if the first impression is boring or can not seduce the user, then the amount of reading will eventually be greatly reduced. Title is the first opportunity. 10 out of 8 people will read your title, but only 2 will read the text. The importance of the title is self-evident. A good title directly affects the amount of reading and forwarding of your article.

It's an age of information explosion, and no one looks at it one at a time, more in the title to a preselection, the title attracted to you just click to see, especially on the unfamiliar platform, has not built trust, are relying on the title to select the article, and even in your well-known platform, Can you deny that the title will be around you?

The role of the title is more and more obvious, if you are still denying the value of the title, I feel sorry that you can not play the title, but you can't deny the title.

Before the micro-letter friends Circle Some of the headlines are hot, such as "CCTV has been exposed, you do not see", "has moved tens of millions of people's video", "Ma Jiajia Vanke speech: The group did not buy a house, we were stunned" and so on. There are also some often see suffixes, such as "Circle of Friends Turn Crazy", "turn on thousands of million", "after reading Is Burning", "Read the tears." Look at the headlines and know it's a trick, but what's the result? The result is that I clicked Open, because not to open I will not be comfortable, will be afraid of regret, and the real point of the open after you will find the general like it.

Of course, I'm not saying that headline articles are worthless, there are a lot of good, such as a good recent article "the West Shell employees undercover bottom fishing million word diary" was a large number of dissemination and reading, in fact, this is a two years ago, the original title is the "seabed fishing undercover", but no matter, to tell the truth, I do not know this article at the beginning, this is the role of the title. For example, "Fu reviews Tencent acquisition of public comments, friends turn crazy" This article is also very good, plus this title, also get a lot of reading and sharing, just imagine if the title replaced by "Fu comments Tencent acquisition of public comments", what do you think?

Next, we specifically look at a few Tianya Hot post title (this is casually intercepted). Without a good title, how do you get on the hot sticker list?

"Friends say that other people can not see that I just had a baby, born good skin, doll face welfare" This is the title of men and women to kill, men want to see how good the skin, drift not beautiful? Women also want to see, especially after the baby's more want to know how to maintain skin. What if the skin is really good, very beautiful, really have the secret of maintenance?

"Hu Hilltop Commentary" 300,001 nights Guo Meimei How many nights to earn 5.3 billion "this title clearly captures a hot spot--Guo Mei-Huang incident, this popular content at a certain period of heat is very high, the possibility of forwarding is very high. And then combined with the number, "300,001 nights", "earn 5.3 billion" these words to attract users eye, and the use of interrogative title, "How Many nights." I don't think we'll be counting the nights, just go in and see.

"2014 Tianya Gossip festival" There is always a president for gossip love you! "This title is also the use of the Earth's hot spots 20,148 Gua festival, gossip Everyone loves, we all like to watch the lively, coupled with subversive words" President for Gossip Love You "to arouse the interest of the reader, especially to arouse the interest of Tianya users, Because there is no place more than the end of love gossip, one into the horizon deep like the sea, from the moral is passers-by.

"There is a theft of the roommate fell on the six floor almost dead" the title is to tell the story of the form to express, everyone a look ready for a small stool, ready to listen to the story. A burglary? Why did it fall off? And almost died? The use of exaggerated words to arouse interest and attention, because this type is sufficient temptation.

"To the current summary of Kozhendong drug addiction, we concluded that" this title is used more, first of all, with the help of celebrity rumors, can immediately attract a big number of readers, this is the use of the reader's star-chasing mentality and watching the lively mentality. Then deliberately sell a word, "we concluded that", what is it? Or did not say, want to know?

Look at these headlines, and do not say how the content, because in the click of the title before the content of how we do not know, many people attentively write articles, very good, but unfortunately not with a good title, the result is submerged in the information of the ocean. No way, the content is good others to click to see, why to click, but also rely on your title to attract users. So without a good headline, how do you get on the hot sticker list?

How to write a good title? I believe how to get someone else to open your article? What's the title of those brainwashing papers? Two articles can help you!

In a word, good headlines do affect people's desire to click, desire to read, and share desire, but please do not misunderstand, I do not call on everyone to spend time on the title, but not the quality of the content itself. Content is the most critical focus, the retention of the user is content, the transformation is also dependent on content, the title just let more people click in, and content is the key to determine the fate of users. Do not opportunistic, deceive users, the pure title party will only bring the opposite effect.

I have a formula for title and content:

Good content + Good title = Better

Good content + Difference title = Waste

Bad content + Good title = Cheat

Difference content + Difference title = Garbage

General content + Good title = Promotion

Ordinary content + Difference title = Bad

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