World Cup impact Survey: Online users only a small drop

"The 2" June online number of people in the trend of "2 cents" June income trend Rainstorm Entertainment June users Change trend June 25 Morning news, South Africa World Cup attraction is beyond doubt, but the impact of football on the game does not seem as obvious as imagined.　　Sina Science and technology to grasp the information shows that, although almost all the operating data of online games have a different degree of decline, but the number of users on the net change up to no more than 10%. The loss of the player is not apparent from the June 11 night, the World Cup kicked off, as Italy was eliminated, the group game only last two days.　　As the World Cup team phase of the game every day from 7:30, has been extended to about 4 o'clock in the morning-this is the average online game players online peak, it seems that the conflict between the two inevitable.　　However, Sina Science and Technology survey, and micro-bo, television and other obvious World Cup brand is different, the impact of football on the operation of online games seems less obvious than imagined. In the perfect space-time of "2", for example, after the World Cup, the game's PCU (peak at the same time online number), ACU (average number of simultaneous online) are showing a gradual slight decline in the trend.　　During the same period, the players ' consumption and recharge of the game also fell slightly as the World Cup advanced.　　However, the extent of the decline is not obvious. Another trend data comes from unlisted rainstorm entertainment. For the operation of the company's two games "prediction ol" and "Age ol", the former is almost unaffected, and the latter's PCU decline at most not more than 10%.　　It is obvious that the number of players in rainstorm Entertainment has also shown a slight downward trend. According to Sina Science and technology, most online gaming companies recognize the impact of the World Cup on the operation of their products, but did not cause significant fluctuations in the number of players.　　Blue Port online revealed that the "Journey to the ACU" maintained in more than 240,000.　　The net swims the enterprise calmly to face "the World Cup to the net swims operation certainly has certain influence, especially for young players of the net, the relative impact will be greater, but these are very normal," Jinshan game Vice President Bi Zhenhua said, although Jinshan did some of the World Cup-related publicity and marketing, but will not deliberately retain the player during this period.　　Talk about the World Cup influence "insufficient", a senior personage in the industry said to Sina technology, each product of the player active group, not all players to see the ball, and a lot of players also watch the game have a choice; on the other hand, there are many players will mediate their playtime, or at least to watch TV live, while playing games.　　It is understood that some of the online games companies around the World Cup has a mild marketing activities, such as guessing win or lose or score, which to some extent to attract players to help.　　It is noteworthy that there are a large number of enterprises frankly, did not target the World Cup marketing. Zengo, founder of the Fun tour in the exchange with Sina technology, said, "personally feeling the overlap between fans and gamers is probably lower than usual, he believes that some players have a strong exclusive attribute," It's hard to imagine that Wow's heavy players will give up their collective copy of the Guild to see the World Cup. "