WPP says complete holding of Chinese game built-in advertising company Anglo-American Love
Source: Internet
Author: User
Keywordssaid built-in ads Chinese games shares
According to foreign media reports, WPP, the world's second-largest advertising company, said in Thursday that it had completed the acquisition of the game built-in advertising company Shanghai Anglo-American Love digital Interaction (Ingamead Interactive, hereinafter referred to as "ingame") the parent company IGA 12.82% of the shares, This has led to an increase in its holdings of ingame to 55% per cent. Ingame's remaining 45% per cent were held by VCs Revolution Ventures and Ingame founder. WPP says the acquisition shows confidence in the company's expansion into the Chinese market. WPP spent 8.1 million dollars in April acquiring a minority stake in Realtime Worlds, a Scottish gaming advertising provider, and in 2006, WPP injected $3 million into the online video game network WildTangent.
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