Xiangru: How to do website operation promotion

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How to improve the website traffic? This is an eternal topic, but also the most difficult to solve the problem, in fact, we can completely calm down, and insist on doing some down-to-earth work.

The design of the website needs some technology, and more is the understanding of the whole network, even if you put a lot of energy, but may only have failed. So we have to work hard to change their site, make it more attractive, and this is the key to improve access, bad site, no one will like. When we start to change our site, please carefully consider this writing question: What is the location of the site? Who should be your visitor? What do you want the Internet users to get? What content will make visitors come back? What content on the site will make visitors stay?

There are two types of Web sites: The first, for others, that is, to provide content that most people like; When you locate your site type, consider who your visitors should be. The reason to know who your visitors are is that you can be more confident to provide the right content after you have identified your visitors ' preferences.

In fact, to allow 100,000 people to visit your site, it is very easy, but want to let these 100,000 people visit your site, it will be difficult. So we have to think about what will make visitors come again. I have summed up some experience:

1. Good user Experience

Stand on the user's point of view to experience their own site, to see if it provides users with convenience. Don't be crazy about new technology, don't be lazy about anything, in short, the user is supreme. For example, for Web sites, it is a good user experience to remember some of the websites that users use by using cookies.

2. Information should be updated at any time

A long time does not update the site, no one will like, search engines do not like. But for some stations, the home page is not easy to update, but can be updated in the inner pages, such as royec.com, shidaie.com, then the user needs to be presented to the user, thereby retaining the user.

3. Provide valuable content

On the web, getting information is very easy, so if your site can often provide valuable information, it will be more attractive to visitors, and if you just copy other people's information, long time, will make visitors feel tired. The same is true of search engines.

4. Web browsing speed must be fast

As a personal site, in the choice of free space server, to choose the speed, rather than the connection timeout, has not seen the slightest movement of the server.

5. Web site to set up some interactive content

More and more visitors want to have interactive content, they do not want to just look, but also want to move hands, add something to your site, so, add a BBS or mail or guest book, listen to users on your site's views, if possible, further communication with users. Thus providing user stickiness.

Want to improve the flow of the site, in addition to vigorously throw money to do the promotion, there is a way of not spending, but also a kind of website operation to promote the eternal way: that is seo! many people talk about SEO, the first instinct is to do "external links." All think SEO, very simple, not the door is worth learning network discipline. There are a lot of people to refute such a speech, often said the word is, "you do a hot keyword to try." It's like a novel, like this book people, Crazy infatuated with it, do not like its people, online publishing a "different views", will encounter a large number of "fans" boycott, say they wear a word, "have the ability to write your own ah."

Many disciplines are like this, the introduction is very easy, want to study fine but difficult, programming is a very typical example. SEO, is to study the changes in search engines, find out the law of search engines. Especially the domestic Baidu, he is to resist the search optimization, his algorithm is also the fastest transformation.

Do Search optimization seo primer:

1.html

This is the most basic, must be mastered. Understand the title, understand table, know the difference between TD and TR, know why the DIV search will like. What is the difference between it and table (optimized)? There are advantages to the density of keywords.

2. Page Design

Here said the page design is not everyone often said art, but the design of the search page. Of course, you can not blindly cater to the search, you also consider the site conversion rate (improve site viscosity, improve two visits, etc.), user habits. This knowledge is necessary, a qualified SEO practitioner must master, perhaps you can not write code, but you have to paint, draw a picture you think the most reasonable structure, and then to the art to do.

3. Website structure

Understand the weight distribution of the domain name, the tree-like directory reasonable allocation. This site structure refers to the use of programs to implement the front page (such as CMS). The name of the directory to grasp the reasonable choice of two domain names, classification directory names, the final page of the internal interconnection. Total station optimization, which is the focus.

4. External links

Remember, this is the root of optimization and the toughest search. Do optimization, especially a number of competitors have done the optimization, which is more than the site structure, web structure and high-quality external chain and internal chain and other factors.

SEO is mainly to deal with the search, so you have to use the search engine. Many people also limited in the Input keyword direct search, can not find to the forum for help stage.

5. Data analysis

You have to be good at analyzing how people who publish the information will write the title, half of which contains the text. Study slowly, understand the user search habits, do optimization will be a lot easier, the income will be much higher, the company does not need to do outside the chain of SEO, to those who will analyze the user's habits of SEO, but thirst for knowledge. It's a good habit to keep track of data, and you can "predict" it later. More observation, more contrast, do not easily jump to conclusions, sometimes the individual phenomenon is very important, more often, it is only a "bitter fruit", is the so-called taste to know, experience is also accumulated.

6. Using META tags skillfully

Meta tags are an auxiliary tag in the HTML language head that describes the attributes of an HTML Web page document, such as author, date and time, page description, keyword, page refresh, and so on. It has two properties, namely HTTP header information (HTTP-EQUIV) and page description information (NAME). Different attribute has different parameter value, these different parameter values realize different Web page function.

We usually use the "Keywords" (keyword) and "description" (Web description) two parameters in the name attribute when searching for SEO. In the mainstream of the two search engines "Baidu" and "GOOGLE" for a long time testing, found that Baidu search results rankings and META tags in the content has a great relationship, in GOOGLE also has a certain decisive role in the role of META tags in a page after title. So the content design of meta tags is still very important.

7. Promotion Plan

The promotion itself is also a strategy, so the promotion plan is not only the promotion of the Action Guide, but also to test the effectiveness of the implementation of the target to achieve the measurement standards, suggest that you do the site to be good at planning, with a comprehensive promotion plan, you can check their planning and implementation capacity, In this process, you will continue to find problems, and constantly solve problems, continuous improvement.

This article is released by Xiangru (Times Network www.shidaiE.com and www.RoyEC.com), reprint please keep!