Xiangru: Online home purchase will become the mainstream model of real estate category

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The current situation of China's real estate websites:

2008, the real estate industry information Market size will reach 3 billion yuan, starting from 2006, the real estate industry's composite annual growth rate reached 23.6%. The fierce market competition for real estate enterprises, has not been completely simple to obtain land as the core of the industry, cross-regional management model has also challenged the traditional management, and the effectiveness of management through the information will be greatly improved, and slowly full of universal www. Royec.com, in the case of intensified competition, the demand for information application also presents different demands.

To search the house and focus on a small number of sites alone, occupy the entire industry most of the market share, other large portals of the real estate channel can not be improved to contend with, resulting in the real estate industry website deformity development. With my preliminary estimate of China's various types of real estate sites should reach 1000, each place relatively more molding less said there are 200, distributed in Beijing, Shanghai, Guangdong and other major cities and provincial capitals. As a result of the current number of real estate sites, economies of scale, can be judged, the next period of real estate site to face some major changes, web site closures and mergers inevitable.

Many of the domestic real estate site of the column settings complex, news content is messy, information update slow, find difficulties, so that buyers and developers think inconvenient. At present, our country's real estate website simply pursues the column all-inclusive, ignores the content the renewal and the practical use, makes the house owner and the developer feel inconvenient, is not practical, reduced their loyalty to the real estate website. For example, you need to find a house, perhaps through several sites to search for listings, from several related to the real estate site to find a more suitable for their own house, but not necessarily can be found.

At present, real estate websites are faced with many aspects such as capital, profit and so on, lack of good company management mechanism, real estate website technology content is very high compared to the traditional industry, its input and normal operation need to occupy a large amount of funds. However, since the current real estate site is difficult to charge buyers, therefore, it is necessary to provide services to developers at the same time, more to attract the attention of developers, in order to obtain its advertising input and charge other services. In this consideration, many real estate sites are often lax management financing and more attention to the reputation of the site hype. In particular, both understand the real estate market and network technology related to the lack of talent, resulting in most of today's Web site is difficult to meet user needs, industry characteristics and network technology can not be perfect combination.

Senior Internet person Xiangru on online home purchase

The mainstream trend of real estate websites:

With the development of China's Internet, the network has been integrated into every detail of our lives, the Internet pioneers to lead more people to join the vast world of the Internet. Access to information, communication, business, can be said today's enterprises to leave the Internet this open and vast new media is unable to quickly and lead the development of their own enterprises. The vast and huge market platform of the internet is attracting more and more people to enter into this field to start a business, especially, because the network entry threshold is low, the development space is big, simultaneously also conforms to the customer demand, in the internet has appeared countless wealth upstart, www.shidaiE.com are driving the development of E-commerce in China.

In order to allow more real estate and intermediary companies and enterprises to join the network, but also share the huge profits of real estate information, at the same time bring the public more convenient property information. The future of the real estate network should start from the user experience to develop, link up the real estate enterprises, real estate brokerage companies, individual users of the three major market subjects. Real Estate site services are buyers and developers, for the vast number of home buyers to provide fast, convenient online information and services to become a number of professional real estate site one of the goals. As some high-ranking officials in China slowly attach importance to the trend of using the Internet, the management of the real estate industry by government agencies will change, and the process of government approval is gradually shifted to the Internet; the communication and communication between the real estate company and the company are also realized through the Internet. With the gradual deepening of e-commerce, real estate business model is also changing, such as online sales gradually popularization, the real estate industry information construction played a direct role in promoting. With the development of commercial real estate, its information operation is also gradually heating up, commercial real estate leasing and information operation of the model, has become the direction of commercial real estate development. This is completely different from the traditional sales-oriented model, where many commercial real estate sales have accounted for half of the company's total revenue. These changes make the real estate industry demand for information more and more strong, and promote the real estate industry information constantly upgrade. Www.RoyEC.com Xiangru that the real estate site segmentation trend will become more and more obvious, online real estate trading site must be the next wave of investment hotspots; see more and more people want to get more information and services about real estate from the Internet. At present, real estate sites are also blossoming, the development of the Web site from the traditional portal to vertical-type Web sites, from web1.0 development into a web2.0, it is slowly the target group classification for more personalized services. The internet has made a huge difference in the way information is transmitted, and people's lives and work are gradually networked, so anyone can express their opinions. Property review class also want to seize the internet age people's psychological needs, so that their marketing approach based on Word-of-mouth. From the single transmission of information to allow more users to participate in the sharing and creation of information, users is the user is the manufacturer, the future web2.0 even web3.0 concept of real estate site will be hot debut.

The form of E-commerce in the line of online consumers under the organic combination, although there is no traditional channels of influence, but through the Internet, consumers can reduce information asymmetry brought about by unnecessary costs, to the lower prices, to buy their own desirable goods. The real estate enterprise that publishes the information on the website also can save a lot of expense. Based on web technology, integrated information release, video viewing room, video real estate surrounding environment, online housing trading platform, as well as group purchase, special room and other columns of creative, video, three-dimensional display technology development, to a large extent to promote the development of online real estate transactions, This mode of operation will become the Internet market, the next wave of investment hotspots. In fact, the real estate industry informatization is based on the network, it can not only enhance the value of the property itself, to maximize the cost of internal management and sales, through the network of information technology, developers can also broaden the profitability of the model, the offline model to transplant to the Internet.

Suggestions on the development of real estate websites:

Since Wang Shi's inflection point theory, China's real estate industry has entered a new rational investment cycle, real estate information construction has entered an active period, life is a real root of the industry's soil, E-commerce is no exception, real estate sites as the common people to provide information platform, and the people's lives are closely related, And China's economy is closely related to the industry and Internet users pay more attention to the network media. So a real estate site, in the end what characteristics of the need to plan the services and functions will attract users? 2008 the beginning of the next few years is a popular Internet application era, people are not unable to find information, but for the information we want to spend a lot of time to search, organize, digest. If there is a Web site that allows people to spend too much time searching for the information they need to digest, then that's the first step in the site's success!

1. It is recommended that real estate website must overcome the tendency of China, and strive for practical use, to have their own characteristics and differentiated competitiveness, so that buyers and developers feel convenient and practical. To always pay attention to the needs of consumers, people's demand is the key to the market. Real estate site to become the ordinary citizen service online free real estate intermediary, in order to replace the traditional property agent, real estate intermediary, www.shidaiE.com will benefit to the vast numbers of netizens.

2. To broaden the financing channels of real estate websites, actively use capital markets and money market financing means to raise the necessary funds, and flexibly use various financial derivative instruments to operate funds. On the other hand, the original profit point can be based on the development of new products, through effective resource integration, so that the source of the Web site will not be a single advertising fees or membership fees, as well as other sales profit sharing.

3. According to the relevant laws and regulations to establish a supporting real estate website management system, promote the healthy development of real estate online transactions, for the real estate website operation to create a good legal policy environment. To the real estate website access rules, try to establish a set of norms, scientific, unified but also accord with local characteristics of operational standards.

4. Strengthen the efforts to train real estate website operators and management personnel, training a group of senior comprehensive Internet talent, better serve the real estate website construction cause. The real estate website operation plan aspect talented person is very short, the real estate website in hires the person, leaves the person, the tree-man aspect must www.RoyEC.com has own superiority, must be willing in the talented person's painstaking effort.

5. According to the investigation of the experts, the average traffic dependency rate of real estate websites is the highest, and the ratio is 51.3%, which shows that 51.3% of the traffic of real estate websites is brought directly from the external websites. This shows that two points, one is a large number of sites with real estate sites related to the link, the second is a large number of users in various ways to search for real estate information. Through this data, it is suggested that the operation should consider the real estate site and property industry at present the more speculation between the current situation of the close relationship between the fire, but also consider how to effectively maintain and improve external links including search engine keyword optimization.

6. The content construction of the website, we must strengthen the interaction between the Internet and real estate, the mobility of real estate products, differences (each set of rooms have different location, block, lot, community, location, environment, room type, floor, orientation-different use value and price) It is the characteristics of heterogeneous goods and their transactions determines the site in the real estate market business opportunities than where all large, the Internet fast, flexible, image, direct, extensive, interactive, low-cost characteristics, for the real estate supply and demand information release, provides the best tools and exchange platform. Consumers can save the pain of reciprocating travel, enjoy the full selection of the best music. Home buyers from access to housing, compared to the specific situation of the project, to understand the market, and then to the reference experts, to watch the virtual three-dimensional building books and video viewing room, all can rely on the site to solve, fast and efficient network information will increasingly affect real estate consumption behavior, consumers will be possible to buy and rent decisions.

7. With the gradual influx of college graduates into the society, according to this part of the people's High cultural level and the mastery of information tools, network availability information will greatly increase the demand, the main crowd gradually from the ground intermediary services to Internet Information Services, from free self-service to the charge of high-quality advisory services, Real Estate information site is also with the real estate industry development, and the youth into the community will be a common prosperity of one of the industry, so the focus of the user training should not only stay in the demand for home buyers, this group of people is the future real estate class site of the true mainstream users.

8. The real estate class website generally best makes the industry vertical portal website, the database is the specialized vertical website survival most basic product, 21st century most valuable except the talented person is the data, must pay attention to the database construction, the www.shidaiE.com database includes the industry news, the price market, the room pattern, Developers and other basic information, as well as supporting settings, group buying functions, property reviews, traffic conditions and other peripheral information, as well as the real estate comparison, building materials and other human evaluation reference information.

Article Source: http://www.royec.com