Xu Zi rain: site location analysis of SEO diagnostic report

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, I am the Phantom of the Rain. For us to do SEO webmaster, we need to do is to their own industry to do a very good grasp of their own website to carry out a thorough analysis, so with the increasingly strong demand, the market has born a new industry: SEO diagnostics. In fact, the industry has before, but not alone to do, before we contact the SEO consultant, SEO guidance, etc. are for our company to do SEO diagnosis, generally are individuals, very few people take out alone to do a company to do, But A5 's optimization team's SEO diagnosis has made the industry a sign of rising. Anyway, this point selected is very good, our website does need to do SEO diagnostics.

For the SEO diagnosis we are common in fact everyone is very clear, and every day is done, but we do not have a system concept, common site positioning analysis, site keyword analysis, page layout analysis, site code analysis, site URL structure analysis, link structure analysis, website content analysis, Search engine included and snapshot data analysis, external link analysis, keyword ranking and traffic analysis, do these analysis can basically for our site to do a very good diagnosis. Today I would like to introduce a point is the site's positioning analysis.

A website positioning analysis, in fact, we just contact the industry webmaster is impossible to fully analyze out, because after all, we do not know much about this industry, many things are not very good grasp, because the site's positioning analysis includes a lot of aspects, the most important is the industry analysis, Resource analysis and target customer analysis in these three areas, do this three aspects do not have a long time of industry experience accumulation is not done, so we do this site positioning analysis needs and customers to carry out deep communication, to determine the type of Web site, the way of profit, user positioning and the conversion of traffic.

1. Determine the type of website

Any industry we choose what kind of market determines how much money we can make, and on the Internet we choose a type of site directly determines how much we can rely on this site to make a lot of profits, through industry analysis we can help the site to choose the type of help to profit. So industry analysis is very critical. Here I give you a two-point view:

A, personal contact survey. In the short term we have to hand over the SEO diagnostic report, so we do not touch the industry for a long time, the degree can not be very deep, but we can from the perspective of optimization to see some companies do not see the place, such as many companies are not aware of the choice of industry keywords, there are many industry or more accurate keyword is more will not choose, some companies simply do not know what keywords they should determine, this time we can according to their own SEO technology to do more accurate choice, wider expansion.

B, cooperation with the company analysis. Whatever the company's website, their understanding of the market and in-depth excavation is very deep, we need to do industry analysis and they do more communication, from their side to get more industry information and the company's main direction, such as I have a friend is to do the foot line of the factory, If according to our SEO idea of course is to choose the foot-line manufacturers, kick line prices and other key words, expand the time will also choose stainless steel kick line, solid wood kick line, Tile kick line, but this friend company is only operating solid wood kick line, then the stainless steel and ceramic tile keyword selected has not much effect.

Industry analysis must start from these two aspects, so as to achieve multi-angle analysis of a wide range of industries, and then to select the site's keywords and types. For example, the foot line of the industry, the best of course, choose to do business station more appropriate.

2, the choice of profit way

For a company to develop, must have its own path, said that the elegant point is to have their own profit model, some companies rely on sales, directly targeted at customers, some companies do portal sites, the main way to profit is to provide information services, by registered members and advertising profits, and some small business stations, such as home economics, Moving the site, relying on the sale of services to profit, we do site optimization when the most need is to have a clear profit model, there is no clear profit model we will be unable to move, because do things when there will be no direction, east a hammer West a stick, do anything will not succeed. I've done optimizations in a small private hospital, they are in fact the positioning of their own is not very clear, obviously the network is the main tumor, but the leader wants to carry out other types of disease, and the tumor as a disease subject is too big, no own characteristics is not developed, Profit model of the chaos caused the hospital's profits for a long time no growth, I was forced to leave.

3. Accurate positioning of customers

When it comes to customers, our company is really clear, but a lot of times because we do not understand the industry is not aware of the company's potential customers where, this time we need to communicate with the company, know the needs of the company's customers, and then according to the needs of customers to develop a strong keyword strategy, In particular, long tail keyword more attention to the company's product input, many customers because of the need for a single product to find our company. I have a client. They are big game machine, when I do optimization, I suggest that he do a top game this year, and then update the latest product information within the site, so that the search for their customers this game machine is very accurate, strong purchasing power, And the general purchase of hot game machine customers are interested in other games, so found that other products on the site will also purchase inquiries, so that through accurate customer positioning to achieve the best transformation.

As for the conversion of traffic, mostly and customer service personnel and the company can provide products and service capabilities of the decision, which we do in the SEO diagnosis needs attention, but more attention is the company itself, here I do not have much experience, also do not say more.

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