Yan: Sina Development game ability is very poor can and grand cooperation

June 1, Sina CEO and President Yan came to Jinan, with network singers to promote the Sina Network of "2005 Network song rankings." Yan dressed gracefully, white shirt with black trousers, 1.88-meter of tall and straight head so that he no matter where he went to the high. "Approachable", accompanying the assistant to comment on their Wang general. Sure enough, the interview, which was scheduled to start 6:00, was 10 minutes ahead of schedule. The assistant handed Yan an interview outline, Yan glanced at it and said, "No, I'm going to pull it off myself."　　"Vigorous baritone, Beijing full." "Hello, dear God." "See reporters, Yan slightly forward a bowed, gently and kindly greet the road."　　His calmness and politeness made the journalist feel a sense of distance. Yan came from a family of senior intellectuals, Grandpa Wangdezhao is a member of the Chinese Academy of Sciences, the founder of Acoustics, Uncle Wang Dexi is also a academician of CAs, and Father Hua is the first of our country in France diplomats.　　Such a family background to give Yan strong intellectual temperament and "noble humanities" concept.　　"Thank you" these two words, Yan often hanging on the tip of the tongue, met the waiter to pour water, others let him go first, Yan always polite to say a lot of "thank you." The appearance of June Lang, young and noble, Yan congenital conditions and acquired achievements so many people can not be expected, is simply a lucky man of God.　　But Yan said that such a good condition also makes him feel very pressure, do not dare to relax himself, always try to do the best. Conscientious "OX" after graduating from high school in the country, Yan went to France to go to university, study is not related to the network of Law major. After returning home in 1996, when the network career is in the ascendant, Yan gave up a lot of work related to his major, and several colleagues, into a small black house began to tinker computer.　　The Yan had a hunch that the Internet would subvert traditional communication and the way people get information. The Open family did not force the Yan to find a decent job, but gave him great room for development.　　After a period of time, Yan and colleagues jointly developed the first commercial Chinese website-Li Fang Online (Sina predecessor) turned out, let the world to the young people. In Sina for nearly 10 years, his mode of operation has made Sina profit for the first time after 8 years of establishment.　　Yan smiled and called himself Sina's "ox". Sina's first-quarter financial report of 2005 showed a decline in Sina's performance.　　SMS business because of the impact of national policy problems, thus affecting the wireless business by the profit of Sina, at this time the income from the traditional advertising to Sina became important. Recently, viewers can often see Yan endorsements on television, from automobiles to telecoms businesses. In this respect, Yan said: "These ads are free, those are our advertisers, but also my friends, to help friends busy, but also for Sina."　　"There are a lot of peers, the media even called Yan is" the most representative temperament of the CEO. Like to tryChallenger to see Yan Nature to confirm whether a rumor is true, Shanda Network has acquired Sina.　　But on this issue, Yan insisted on secrecy. "Our cooperation, Sina can learn from the Grand network development game advantages." Interactive Entertainment is a growing point of the future network, Sina's own development of the game's ability is very poor, not easy to open the "Paradise Ⅱ" after this situation only some improvement. My thinking is very open, Sina has more than 2000 partners, their own insufficient place to admit that we are not versatile, we do their most professional, absorbing the best of others.　　"Yan is very honest," I will not play games, but I know that the game is the new economic growth point of the network. Things are always changing, and Yan thinks he is a man who likes to try. "I was born in Zhongguancun, but also in Zhongguancun business." Everyone knows that Zhongguancun began to be a lot of questioning, known as ' Liar a street ', now Zhongguancun although there are some old problems, but it also cultivated a number of new enterprises. The network is the same, do not try is not, as long as I am optimistic about the industry, I will go to try.　　Yan that the network elites are more rational and real than the elites that were spawned by the dotcom bubble of the 2000. Warm humorous good Man Yan colleagues said that in the Sina office building, wearing the most formal decency must be Yan.　　Probably influenced by French culture, Yan behaved very gentlemanly, rarely revealing personal feelings, peace and distance. Occasionally, however, Yan will say hilarious jokes. It is always surprising that people with a sense of seriousness will casually say humorous words. Talking about the development of Sina's Hope, Yan smiled: "I want to make Sina as a new and wave site." Some people say ' behind, before the waves died on the beach ', regardless of the wave before the wave, I hope Sina is the latest wave, the waves will always be my starting point. My ideal is to let the Chinese people around the world stand in the forefront of digital technology, Sina can become the world's first network of Chinese access to information. "Wang extends not only polite manners but also a good man's side."　　Yan doesn't smoke because his wife doesn't like him to smoke. Yan accepted This reporter interview, also praised the female netizens: "Our female channels, parenting channels are very popular with women." Although I do not have data statistics, but the two channels of advertising revenue for Sina, very impressive. Female netizens! "The Yan archives were born in Beijing in 1972, and kindergartens, primary schools and secondary schools all spent in Zhongguancun. After graduating from high school in 1992, he went to France and graduated from Paris University in France in 1996 with a Bachelor of Law degree. Back in 1996, and colleagues to create four-Li-Fang company, as the international network of the minister, the same year in June, the earliest commercial Chinese web site-li Fang online. 1999 to 2001 June, as the general manager of Sina China area. June 2001 succeeded Zhidong as president of Sina Net. May 2003, became Sina CEO.