Yandex has surpassed Microsoft Bing in search volume by the end of last year

Abstract: According to foreign media reports, the U.S. global market Research institute ComScore's search engine Analysis Services Qsearch released the latest data show that the Russian search engine Yandex in search volume over the end of last year to surpass Microsoft Bing, the world's fourth largest search guide

According to foreign media reports, the latest data released by ComScore, the US Global Market Research Institute, Qsearch, the Russian search engine Yandex surpassed Microsoft Bing as the world's fourth-largest search engine by the end of last year.

ComScore said in Thursday that Yandex overtook Microsoft in search volume last November. Last November, Yandex handled 4.62 billion search requests, while Microsoft Bing processed 4.48 billion search requests, yandex a slight lead, but both had a market share of around 2.6%. In December last year, Yandex's search requests were increased to 4.84 billion (2.8%), and Microsoft Bing processed search requests 4.48 billion times (2.5%), and Yandex's lead became more pronounced.

According to a report by HSBC Holdings PLC to its clients in Thursday, the company has upgraded its Yandex stock rating from "neutral" to "buy". By the end of Thursday, Yandex's regular trading in the Nasdaq stock market had been closed at $24.50 a share, rising 0.7% per cent after a 1.7% rise in Wednesday, while the company's share price had risen 14% in 2013. In the third quarter of last year, nearly 90% of Yandex's revenue came from text advertising.

Jean Kaplan, Jayne Kaplan analyst at HSBC Holdings in London, and Hevi Droette Herve Drouet, said: "As the leader of the Russian search engine market, Yandex has maintained a very good momentum of development." We have always regarded text-based advertising as the fastest growing, most influential and most market-resilient sector in the Russian media industry. We believe that Yandex will continue to play the role of market leader. ”

According to a report released this week by the Association of Russian Communications Agencies (Association of Communication Agencies of Russia), the number of existing Internet users in Russia is at least 16 million, compared with a 35% increase in the size of its 2012 online advertising business. , much higher than the entire advertising business year 13% year-on-year growth.

The three major search engines ranked before Yandex were Google (114.73 billion times, market share 65.2%), China Baidu (14.5 billion times, market share 8.2%) and Yahoo (8.63 billion times, market share 4.9%). While Bing offers Yahoo search technology, ComScore's statistics on Bing only refer to searches from the Microsoft Web site (which also includes searches in office and Windows Live, but mainly on Bing).

However, according to data from ComScore, Yandex is ranked fifth in the number of "independent searchers" in the world. Last December, Microsoft Bing's data was 268.6 million, while Yandex was only 74.4 million. Therefore, Yandex to catch up with Microsoft is not relying on the number of users, but to win the user to use a high degree. It's not hard to understand, because non-English-speaking users have a narrower choice of search engines than the English-speaking world, so Yandex can grow rapidly in Russia and Turkey.

"Russian netizens prefer to use Russian to search," Constantine Cher Konstantin Chernyshev, the Russian market-rating agency URALSIB Capital Corp, said in a telephone interview in Moscow in Thursday. and Yandex a large share of the country's search engine market, and other rivals simply cannot compete with it. The Russian internet advertising market is growing rapidly, so Yandex also benefited from it. He also estimates that the average annual growth rate of the Russian online advertising market is expected to reach 22% between 2016 and 2013.