Yi Days Ad League Hou: Web game will become the main webmaster income

Yi Tian Advertising Alliance general manager Hou May 17 Morning News, 2009 Fourth annual Internet webmaster held in Beijing Great Wall Hotel. The theme of this session is "to the end of growth".　　Yi Day Advertising Federation general manager Hou in the site to accept Sina Technology interview, he said that the web game will become the main webmaster income. The following is an interview record: Sina technology: You Sina netizens, everyone good! We this in 2009 Webmaster conference site, we are pleased to please to the day of the Hou Advertising Alliance to accept Sina's interview.　　Hello, first to say hello to netizens!　　Hou type: Everyone sina netizen, everybody good!　　Sina technology: This time, we will be very concerned about the impact of the economic crisis, that may be in your opinion, you think the economic crisis on the webmaster industry and the advertising industry's biggest impact is what? Hou: This time the economic crisis may be the most important to some entities of the industry impact is relatively large, but for our internet companies in turn will have a role to promote, such as the simplest of us may because of economic crisis will have a little digestion, like to buy, such as Taobao and so on the internet shopping, because more convenient and more affordable , which in turn would have a catalytic effect. In addition, in terms of our advertising industry, because people may spend more money, more expensive money to do some physical ads, like the traditional TV media, now they will find that they can use less money and then do better on the Internet advertising, such as Sina and these big portals,　　I think in these months advertising is also increasing, I also pay attention to.　　Sina technology: That actually from the company's business situation, the economic crisis since the emergence of the company's income will not show you just said the virtuous cycle? Hou: There are two reasons, one I just said, many users will choose the Internet media to launch, this is an increase. Another growth is with the current recent web game, that is, the trend is very large, and this is related.　　We are now, because we are the first to launch a Web game, is currently doing the largest, so this aspect should affect is relatively large, so we grow is very fast.　　Sina technology: When it comes to web games, do you think that the service of web games is likely to become a major revenue in the future like webmaster industry? Hou: I think it's supposed to be a wave, it is not that we always rely on the growth of web games, because like the earliest such as everyone is to do, for example, many webmaster rely on the SP to increase revenue, there is a period of time may be the SP down, there is no new advertising, so there is a period of time may be very hard webmaster, But now we all adhere to the down, the web game also up, so now, the web game on the current owners of the proportion of the income is relatively large, and then I believe that will come out more and better some products can become the current webmaster their one source of income products, Our advertising alliance would like to do a bridge in the middle to find more such products.　　Sina Science and Technology: you just talked about SP, once also become stationmaster very main income, everybody also concern to now 3G in China now officially start, 3G can give stationmaster bring some new wireless aspect opportunity? Hou: Because 3G I understand, in fact, it is a faster than the previous GPS network, and now includes a lot of mobile phones also cooperate, including my own also do not have to go through the 3G, through GPS I also surf the internet, but the speed is very slow, but 3G up later, many people use mobile phones at any time can be online, In addition, he is like some video sites, previously because of bandwidth constraints, including some applications, now this speed together, I can use the Internet all kinds of services, for Stationmaster is a great opportunity, why? Because the webmaster I do the station I used to do the station to do some simple, may be based on the increase in bandwidth, do the video, according to a number of basic applications, according to the type of site a series of products are more and more updated, now 3G up, many personal sites they may be to do with 3G matching some of the application-type services,　　In this way our Internet application will be simpler, faster, and better use anytime, anywhere.　　Sina Science and technology: Finally talk about Yi Tian Advertising Alliance this year a major goal? Hou: This year because now is still the main web game, because we have also started before, the earliest to do web games, including the Three Kingdoms, it is in this industry in the first advertising in this call to do a large area of the game to promote a business, back we dug up some, now we should 80%　　The above customer is to do the web game, we now probably have 300 million PV every day, there are 10 million of IP, basically i calculate we now every 5 people visit the site, which will have 1 people are our audience.　　Sina Science and Technology: Do you think this kind of IP and PV achieves an ideal situation in the realizable ability? Hou: Now we still have a lot of room to ascend, at present, our advertising form to play the main window, but we developed a number of secondary media including some floating, including some ordinary large variables of some ads, these are very simple for webmaster, because our alliance is more special, we are mainly CPM, CPM is paid by the display, because now many stationmaster, he is to do CPS is not very direct, according to show him is very simple, I have 1 million IP I can charge how much money, very clear thing, our work is to let him this display effect can rise, because the effect cannot reach,　　This business is not willing to advertise, webmaster also will not have income, so we in the middle of a let the merchant more effective, let stationmaster put more stable, according to show to pay. Sina technology: Thank you, I hope you have better development.