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In China, pirated games is a very wonderful existence, it can openly survive in the sun, can also be turned into thunder rain moist users dry heart. Last year, 3DM founder Su Fei Feifei and the bi-Han network CEO Zhou Ning on the micro-blog on the crack "Assassin's Creed 3," a dispute. And now, Ubisoft Market Initiative launched 0 Yuan game storm, "loss" to make a yell. Ubisoft seems to have a lot of movement in China.
It is worth noting, however, that Ubisoft's official website releases not all games free, but the limit of opening a series every week, meaning that not all users can get free genuine games. The restriction of the policy and hunger marketing has the same effect, the more can not be, but the more will arouse the attention of the players. Only Ubisoft's game online can find cracked version, in this exotic territory how familiar with the rules is Ubisoft's top priority.
As a world-renowned game maker, Ubisoft has never given up trying to open up the Chinese market, but it is accustomed to the long-term piracy of the players in the face of a large dozen hundreds of games have always been hard to ruthless heart. In China, the tone of the free is already popular, whether it is a stand-alone game to crack, or online games free. Of course, Ubisoft's move is not all useless work, at least attracted the eyeball, but also let Chinese players more interested to understand Ubisoft's game, in the face of selling the Chinese market, Ubisoft is not a loss to earn a yell.
It is worth mentioning that in this year China's single machine also does erupt a small climax, typical is "Gujian Tan 2" of exerting force, almost reproduce the brilliant shengjing of Chinese stand-alone machine. Perhaps because of this, Ubisoft inevitably heart throb.
But the domestic machine after all, and outsider has the essence of different, loyal domestic game fans are often antique culture enthusiasts, like that leaning horse Shangjian, softness inch of broken Chinese wind, foreign game experience, light plot model may not have a lot of players buy. After all, Chinese culture is difficult to localize. In addition, the player's portrait support is also one of the factors selling ancient swords.
However, according to the trend, piracy will gradually improve the legal system and gradually eliminate the invisible. The biggest enemy of Ubisoft is not piracy, but how to get into China from a layer of censorship barriers and how to localize after China.
