Yue Huai Marketing: Content synchronization Qiao Occasion wine good not afraid alley deep

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The so-called "content synchronization", refers to the site of their own high-quality articles on the Web site copyright notice in the highly-weighted industry authoritative website (or social media website) to publish, through high-quality content sharing to win the highly-weighted industry authoritative website endorsement recommendation, so that their quality content in a shorter period of time, In a wider range of effective dissemination, so as to win more potential user identification, and better promote their own web site (not just a URL to promote the chain), and then to better build their own industry brand.

In fact, from a simple SEO point of view, "Content synchronization" method is "to create a link bait with high-quality content" to attract more people in the industry to pay attention to a specific form of expression, a lot of successful cases-including domestic well-known Bo A5 Dong Shijun, Longweilian (Moonlight blog) and Lou, Even 36 krypton and so on continue to use such methods for brand marketing and website promotion, has been successful.

As we all know, the network industry at present homogeneous competition is extremely fierce, including brand website, all the sites are facing the problem of high quality content resources sleepy; But at the same time, "The wine is also afraid of the alley deep", the network community "where there is, but also to add to him to call him superfluous;" No, even his all have to take over the "Matthew effect" trend is more and more obvious. Even if your site has a very good quality original content, but rely on their own website is difficult to achieve rapid and effective dissemination of the purpose-especially at present, the domestic network industry copyright awareness is generally indifferent, all kinds of collection of false original popular case, "content synchronization" Is the weight of the lower quality content of the site with its own high-quality content and high weight industry website reached a "cooperation and win" mode.

In which, high-quality content Web site face their own low weight, the reality of not enough influence, seize the "all forms of promotional marketing in the final analysis is content marketing" This fundamental point, ingenious occasion. The use of high weight site potential users more, flow of a large advantage, you can in a relatively short period of time, so that the quality of their website to win a more extensive dissemination of access to a wider range of potential user groups of concern and recognition, from the site to promote, has been representative of the site organizers "willing to recommend" the quality of the chain; At the same time effectively avoid their own high-quality content is collected and copied false original embarrassment.

And through such cooperation, the high weight of the industry site has been continuously high-quality content, better meet the needs of the site users. A5 webmaster network yue Huai seo (http://www.yuehuai.com) that the first time within the industry to such high-quality content resources of the continuous integration of the release, you can better consolidate their own as the industry authoritative website brand status.

"Content synchronization" way also conforms to the search engine regarding the network information dissemination request, it in a short time, achieves the high quality original content "the site gain" and "The content gain", has achieved the Internet "the information sharing, the value transmission" the original intention.

Unfortunately, the domestic network marketing industry on the "content synchronization" lack of a more in-depth system research-so far even Baidu Encyclopedia has not established relevant entries, relevant research articles are also very few (only research focused on SEO outside the chain), not to mention its practice, the current domestic some consciously through "content synchronization" The way to spread and get a certain success, only a small number of persistent independent blogger bloggers. Therefore, in general, the industry on the "content synchronization" marketing approach lacks the necessary attention.

With the flourishing of Weibo in China in recent years, some forums also use the micro-blog "Content synchronization" mode of operation, but because of the number of micro-blog limit, more such microblogging "content synchronization", but simply the title and URL sent, user experience is not good, it is difficult to achieve better marketing purposes.

Now domestic about "content synchronization" the most detailed introduction is Shanhui (ZAC) Translation of "SEO art", but the book due to the theme limitations, the book for "Content synchronization" analysis, more from the website SEO from the perspective of the construction of the point of view, it is more than people feel.

Undeniably, "content synchronization" is to win the high weight industry website "willingly recommended" high-quality outside the chain of good methods, but if the "content synchronization" only classified as "link bait" one of the methods, it is biased-because the ultimate goal of SEO search engine marketing or promote sales, play the brand. This can be done directly if the content synchronization method is applied well. In this case, the SEO consequences of "content synchronization" are just a useful addition, not the key, not all.

In fact, the Web platform suitable for "content synchronization" is not limited to the authoritative website of the high weight industry, such as the social media website such as YouTube is also the main battlefield of "content synchronization" brand marketing way--relatively speaking, such social media platform is more suitable for some enterprise websites.

You didn't think? Premier League champions Manchester City club also marketing through content sync (Web images)

For example, "see the pound as papyrus", eager to surpass the Premier League champions Manchester City constantly on YouTube through the "Content synchronization" mode of brand marketing, according to the "football" reporter Lu You "Cancer Balotelli was ironic 4-Year-old IQ Mancini:" If he is not in the reporters are laid off, "The article Statistics:" The cumulative hits on YouTube's official video exceed 20 million-but the number of fans subscribing to the site is only 30,000, as the city club's ambition to create brands through content synchronization and the role of "content synchronization" in branding are evident.

In fact, as long as you are creative enough to find good publicity and marketing gimmicks, ordinary enterprises can also make good use of "content synchronization" mode, through YouTube and other social media platform for brand marketing, promote sales. "SEO Art" in the book provides a lot of success stories, such as our well-known Blendtec, it is a variety of things in their own operating shredder crushed "can smash" video "Content sync" to YouTube, a great success. In the past, we talked about "can crush" video success is more from the SEO outside the chain construction angle. But in fact, such ingenious "content synchronization" marketing, for Blendtec brand building and promotion of sales of direct role in SEO outside the chain of construction.

Of course, there are some shortcomings in the content synchronization marketing method, which need to be compensated effectively by other methods. First of all, "content synchronization" marketing requires continuous high-quality original content, for too many sites, it is difficult to persist, but in the site SEO, due to the number of reprinted, "Content Synchronization" method easy to form too many duplicate pages, due to their own starting site weight low, search engines can not accurately identify the original site, May cause the original web site to become a copy of the consequences of the site.

Therefore, in the ' Synchronize ' content, in the end "at the same time (all marketing methods must continue to adhere to the final results), how to" content synchronization "marketing and other marketing methods organic combination, complementary advantages, and gradually reduce their reliance on high weight industry sites, and constantly highlight their own website brand, is a" Content synchronization "Marketers must seriously think about the problem. Otherwise, it is always unable to get out of "for others to do wedding clothes," the "value of free output" embarrassed (this article for Yue Huai Marketing Column Gouyn12 manuscript, reprint please bring the website http://www.yuehuai.com/).