Zara or the recruitment of discount stores in China is accused of low-key digestion of inventory

A few days ago, the daily economic news reporter found that the internet has been the recruitment of Zara China regional discount stores to join the news, recruiting party for a leading international trade (Hong Kong) Limited (hereinafter referred to as the world). In this regard, the international said that this cooperation is its headquarters in Italy and Zara Spain headquarters in the domestic clearing stock business, and Zara China has no direct relationship.　　Zara China does not have a positive indication of this collaboration. In the industry, although relative to other domestic brands, Zara has been better in inventory, but with the increase in China's stores, slow digestion of goods will increase, only by virtue of the price store is not good digestion.　　If the situation is true, Zara will be in the low-key digestion of inventory, and follow-up may become China's long-term sales inventory. In a very international publication called "Zara wanted China authorized discount store Partners," the investment information pointed out that each quarter, Zara will sell all the inventory at the lowest price, and partners will have the right to operate the official authorized discount stores as a point of sale. At the same time, the discount shop should be from Zara is 70 kilometers away from the price shop, and can not hang Zara door, but the store layout can and Zara stores exactly the same, all discount products are strictly prohibited on the internet for sale and advertising.　　In this regard, Zara China has not, whether its Spanish headquarters with the above-mentioned companies in China authorized to open discount stores to clean up the inventory of a positive response, only stressed that "Inditex China does not accept any form of joining and agents, Inditex in the Chinese area of all stores are straight shop." To the very international staff told reporters that this is its headquarters in Italy and Zara Spain headquarters in the domestic clearing inventory business, and Zara China has no relationship. and its reference to the investment is also a very international contract, they give Zara inventory sales authorization, and the sales authorization means that in China to sell Zara products legal. The staff also said that "Zara has been in Europe to clean up the inventory, and China's inventory is shipped back to headquarters." Our Italian company and Zara have been working in Europe for many years to clear inventory. Only 2012 years to get it in China's clear inventory business. There is no authorization, it is impossible to purchase large quantities to supply, and Nanjing area has customers in the discount shop business. We can ship from three of the world's stock points, there is no formal channels to do it. "The reporter has interviewed the Inditex Spain headquarters by the Mail form, but as of press, did not receive the reply." To a very international level, the reason that Zara China did not understand the matter before, is because this inventory processing business share is relatively small, will not notify China area.　　Magang, an independent commentator in the garment industry, said the situation was still possible, although Zara did not respond exactly to the issue. The reporter learned that in foreign countries, Zara's inventory is through the Inditex opened the discount shop leFties clean. In Spain, Mexico, Paris and Porto and other locations have such stores, but there is no such stores in the country. Zara Positive price stores will also have some discount promotional activities, but fewer times, discount strength is not big.　　In the industry, with the increase in Zara's China stores, the rate of slow digestion will be more and more, so the need for another clean-up inventory channels. "Compared to their own logo discount stores, this time using other people's channels to sell their goods, want to go to inventory to make a lasting business model, so that it becomes a solidified to inventory channels."　　Magang pointed out that, if the situation is true, Zara is in the low-key sales of inventory, and the move also guarantees the image of the price store. An analyst who declined to be named said that the investment information, 70 kilometers away from the direct shop is a more stringent conditions. "Zara's existing channels are basically in the one or two-line city, the meaning of this regulation is to only go to the three or four-line city open shop." ”