Zen Tao: Shop sellers, how to create a good line of Word-of-mouth spread

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Word-of-mouth spread is playing an important role in Taobao marketing. Customers spread their word of mouth because they are happy to share ideas, experience and confidence. When a product or service really makes people feel good, bad, angry or confused, it's natural to want to share that feeling with others.

Product dissemination can verify shop products

Many people are keen to show what they know, and most people are trying to make sure that others are evaluating their own ideas in the way they want them to be in a campaign of relentless maintenance of their personal image. Therefore, they will use the method of sharing information to verify their value.

Second, Word-of-mouth communication is a affirmation of shop products

In general, people identify an idea that has been formed by creating word-of-mouth, and we want others to confirm our correctness. In addition, people create word-of-mouth because people are proud to be associated with a particular product or brand.

Third, Word-of-mouth transmission can drive shop sales

Word-of-mouth can drive sales, build store loyalty, support public relations, bring people to shops hidden in deep street alleys, and nurture trust. Word of mouth has its incredible value because it is very real and why it is so successful in the way products or services are promoted, because Word-of-mouth is sincere and natural. Therefore, the operation of shops can never be inseparable from Word-of-mouth marketing.

Iv. encouraging customers to spread Word-of-mouth

To strengthen the transmission of product reliability and superiority. When the product is recognized by the customer, the customer will be the first time to the surrounding friends to disseminate the product itself texture, raw materials, efficacy and services can be used "one-on-one" personal service. Reduce shop operating costs. Enlarge the consumption of the shop.

V. Product value to promote Word-of-mouth communication

Product value includes the product's advertising language, selling points, stories, services, concessions and so on. When the customer started to use a product, the buyer's question is "is this product worthy of our promotion?" "How can I promote this product more conveniently?" Valuable products can be favored by customers to facilitate their help spread out. If one of our products has been the customer's consistent high praise, customer satisfaction with product services, effects. Such products naturally become their gossip about the topic. The value of products can contribute to the formation of Word-of-mouth, to facilitate the spread of Word-of-mouth.

The essence of Word-of-mouth communication is the need to occupy more consumers ' minds. To occupy the consumer's mind, the most important thing is to improve the value of the product.

1. The combination of advertising language and selling point occupies the mind:

For example: Wanglaoji's advertising language is "afraid of the fire drink King Old Kat" when a customer just started using a product, immediately that can know, Wang Old Kat originally is a cool cold tea, such a simple advertising language, easy to spread. Advertising language contains the product selling point, the process of dissemination, it is easy to occupy the consumer's mind, spread out, we can blurt out "afraid of drinking King Old Kat."

2, services and products combined sales to occupy the mind

Win popularity, only need to invest a lot of money, intensive advertising bombing, can be formed in the short term, to win Word-of-mouth, should be the basic work done very carefully, in place and perseverance, in the short term can be formed. Only services exceed the expectations of customers in order to get their recommendations and publicity, selling products should be products and services sold to customers, to enhance the customer's impression of the product.

3, the combination of products and stories occupy the mind

Customer satisfaction with product use comes from the effect of products, and consumers to the effect of the product image needs us to decorate the product with stories, so that the product more dissemination value. Product and story how to combine? can be a customer experience of the product, can also be a product to bring people happy and so on, materials must be product-centric some people or things

4, the elements of preferential products to occupy the consumer mind

Taobao has an activity is free to use, not money can also use things, this is what every consumer is looking forward to, this discount directly to 0 points. Of course not to take so many products for free experience, to be interested in the consumer application, and then the merchant screening, and then distribution of goods, the more people apply, the more successful word-of-mouth dissemination, when customers and friends to talk about when they use the Internet free to apply for the use of XX products trial installed, so that the spread of products occupy the minds of consumers is a preferential Preferential information plays a leading role.

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