Zhang Chenpeng: How to grasp the essence of group buying website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Group buying site Fire, a few days ago read a lot of related articles, today I also write some.

Presumably for Groupon this model is not much to introduce, the following we cobwebs, a layer of analysis.

Current situation of domestic consumer market

With the opening of China and the entry of a lot of foreign capital, Chinese citizens have formed brand consciousness, but it is undeniable that the high quality and low price is still our benchmark for choosing goods and services. Although a lot of price competition, price war is not conducive to market development, but we have to respect the reality, the existence is reasonable, because they meet the needs of Chinese consumers. and the purchase website provides the goods or the service is very inexpensive, obtains the consumer favor, therefore has caused now the entrepreneur's swarmed.

Why is the group buying site cheap?

The price of the goods or services offered by the group purchase website is very cheap. Why do businesses have to pay for them? Because they want to use the group buying website "make a Profit" (of course some of the goods service still have profits, but very low). What is the key to "making a profit?" lies in the "Yell", the group purchase site negotiated the price to a very low discount, is because the business to take profits to "yell", Yell is the cost of advertising marketing.

What do you want for a group buying site?

Group buying website: to be popular, to be profitable.

Business: To be popular, to be profitable.

Consumer: cheap.

From the emergence of many group buy aggregation site can be seen, consumers only want to find the most suitable for their own and cheap goods, they do not have feelings and dependence on the business, the possibility of repeat customers is very low, so that the merchant's "yell" money hit the water drift, will not cooperate with group buying site

The details are worth thinking about?

This part is for everyone to think about, I give two examples.

Catering class group purchase: Especially Western food, lovers will not take out the purchase site coupons as long as this one dish, as long as you sit on the chair steady, not more spending some money I am afraid is out.

Beauty Group Purchase: Many women in the beauty salon will pack a lot of beauty products, this aspect I am not very clear, it is simply said that I do a beauty only need 10 ml of a product, but because it feels good so once bought a bottle of 500 ml of a product to send a beauty salon, so that the next use.

What do these examples tell us?

Told us that although domestic consumers like cheap but there are ways to let them spend more money, patronize! It just needs a shopping site to carefully analyze the psychology of consumers, choose this type of consumer potential and durability of goods or services, but also need businesses to find ways to make consumers satisfied with their own and rely on.

This Groupon model from head to toe analysis, you will find that many of the essence is suitable for all walks of life, various types of Web sites, analysis of user psychology, grasp the consumer, business and their own tripartite relationship, do strong and big in fact not difficult.

Zhang Chenpeng's article never left the chain, I hope to discuss with you, learn from each other, my Q86481430, or pay attention to my microblog Http://t.qq.com/zhangchenpeng