Zhang Sijia: SEO Beginners must master knowledge (next)

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Yesterday wrote an article "SEO Beginners must master knowledge" omitted some, today to fill. There are a lot of things that are very conceptual, but they all have to be understood.

10. Long tail words: As the name suggests, such words are generally relatively long. For example, "Network Marketing Training" is the main keyword, "Network marketing training which good" "Best Network Marketing Training" Such words are long tail words. Long tail word is based on the main keyword, add some descriptive words, more accurate search target. The long tail word is very important in the website optimization, the general long tail word is optimizes in the form of the content page or the topic page. A website to the long tail word optimization, will bring a lot of traffic to the site. The extension of the long tail word is generally based on the content page to promote, want to do long tail word promotion to ensure that the site has a large enough amount.

11. Anchor (MAO) text: This sounds a bit difficult to understand, in fact, is the link text (hyperlink). is clicks can jump to other pages or websites, SEO angle, Anchor text (link text) focus on what text link out. This text is very important, as if you are on the search engine to click on this link to jump to a page or a site definition. Every link in the site is an anchor text.

12. Spider: Search engine most basic program, it will shuttle in the Internet. Crawl all the sites it finds, identify them with text, and then bring valuable pages back to the search engine server.

13. Site included: A website online, search engine spiders will crawl your site. Whenever you publish an article or a single page, spiders will crawl. If the search engine thinks your page is valuable, it will crawl your Web page to its server. In this way, the page being crawled is equivalent to being indexed by search engines. The amount of a website can also describe the weight of the site. Only the site contains a lot of content, can have more opportunities in the search engine show.

14. White hat seo: White hat seo is through just, in line with the search engine standards to optimize the site SEO. White Hat SEO is through their own efforts to the site for systematic, steps, and lasting optimization. If a site has a long-term plan, you must be a white hat seo means to optimize the site.

15. Black Hat seo: As the name suggests, black and white is always the opposite of two layers of meaning. Black Hat SEO is to use a variety of means to optimize the site, so that the site quickly in search engines have a good ranking, with the price is at any time by the search engine k off the possibility. Although I do not agree with the use of Black hat SEO means, but you have to admit, black hat SEO is also a technology.

16. Sitemap: Just a page with links to all the main pages of your site. The main site map to do is to attract search engine spiders crawl all of your site's main links.

17. Web log: A daily automatic generation of compressed packets in the web space to the end of. Log. We can learn through the site log, the major search engines on our site crawl situation. You can also learn about the user access to our site IP, access time and other data. Now many collection systems are analog search engine spiders crawl, to collect other people's website.

Let's talk about it today, I think it's about the same. SEO Basics A bit boring, but fortunately not a lot. I said some conceptual things today.

Author Information: Zhang Sijia (http://www.zhangsijia.com), welcome to reprint ^ ^ Network Promotion Exchange Group: 25057448