Zhang Xiangning's Silly directory Web site diagnostics and optimization measures

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At the end of July I went to Suzhou to participate in the third Network Marketing conference, the world's Internet CEO Zhang Xiangning and Vice President Zhu Dongmei to the participants introduced their company's newly developed network products-silly catalogue. I have a good impression on this more creative product. Back to Beijing, want to "marry" out, perhaps to Zhang Xiangning the world interconnected Company is a good choice. In order to successfully "get married", I seriously analyze the problem of Silly directory site, at the same time put forward the corresponding optimization measures, wrote a "Silly directory status diagnosis, optimization measures and promotion strategy" program sent to Zhang Xiangning mailbox. After the mail sent out, there has been no response, coupled with other causes, eventually did not go to the world interconnection. I will share some of the contents of the proposal below.

Directory

I. Current Web Site Status diagnostics

Second, Google included quantity and quality diagnostics and optimization

Third, search keywords ranking diagnosis and optimization

Iv. Other Web site problem Diagnosis and optimization

I. Current Web Site Status diagnostics

1, Domain name/IP information Diagnostics

Domain name corresponds IP server location with IP server site number host speed

samulu.com59.151.35.247 Beijing century Interconnection 1 good

2, site ranking, site rankings and number of numbers and reverse link number detection

Current Silly directory (http://www.samulu.com) site ranking, site rankings and search engine number and reverse link number query results are as follows:

(above data query on August 23, 2008)

The above figure can be concluded as follows:

1, Google PR value and Sogou rank value has a greater space (PR value should be at least 7, China million net is already 7).

2, Alexa global rankings and Chinese web site rankings have a greater space (Alexa needs through efforts to enter 10,000).

3, Silly directory site in the three search engines Baidu, Google, Yahoo's collection of the number is significantly too little.

4, the number of backlinks to the site needs to be further increased.

The following gives the specific site problem diagnosis and optimization measures.

Second, Google included quantity and quality diagnostics and optimization

Problem diagnosis

The "Silly catalogue" site was indexed by Google in 359 pages. The problem is two, one is relative to the huge Open data platform silly directory, 359 pages of Google page included a little pitiful; the second is that the summary information of the 359 pages that have been included is exclusively show "silly Catalogue is the catalogue of business, guide of Consumption, And the real Community professionals circle of friends and exchange platform, included a large amount of information on the manufacturers, products and services to help manufacturers sell products, expand the market, network promotion and business ... "as shown in the screenshot below:

★ Optimization measures:

1, Silly directory site for Google to do optimization, so that Google included more Silly Directory page, the following part of the optimization measures will be mentioned;

2, modify the file page meta "Description" label content, the Unified "Description" label content to adapt to each page of the label content.

Third, search keywords ranking diagnosis and optimization

1, search keywords: directory

2, search keywords: network files

3, search keywords: Zhang Xiangning

4, search keywords: Beijing rong-Zhi Tengfei Education Technology Co., Ltd. ("Education" keyword hot sellers)

Silly directory site in the "Beijing Rong-Zhi Tengfei Education Technology Co., Ltd." for the keyword search, in Baidu results ranked 14 (the second page of the fourth line), Google and Yahoo because there is no index the page has no search results.

5, search keywords: Bochon fitness (the word is a silly list of the most popular business in Beijing, the first name, as shown in the screenshot below)

The following screenshot is "Bochon fitness" keyword in Baidu, Google and Yahoo for samulu.com search results performance

In the three search engines, Baidu and Google are not included in the Silly Directory network "Bochon Fitness" File page, only Yahoo included a silly directory site "Bochon Fitness" File page, row fourth page fourth.

Problem diagnosis

1, Silly directory site database is very large, the number of file pages there are many, but the search engine included only a small part of the page. This is why a lot of silly directory Web pages exist in search engines do not retrieve the reason.

2, Silly directory site is "network files" as a significant feature of the site, should be in the "network files" as the key words in search engines to be ranked in front of the first few, Google and Yahoo performance is still good, can be in Baidu in the silly directory ranked 22 (third page second).

★ Optimization Measures

From the contents of the Silly directory site, structure, form three aspects of the search engine friendly settings, in order to have more pages are included in the keyword search has a better ranking performance.

Iv. Other website problems diagnosis and optimization measures

1, Dynamic Web page static

Problem Diagnosis:

Silly directory Sites are mostly dynamic pages. Dynamic Web pages are not conducive to search engine indexing. This is one of the reasons why there are fewer pages in search engines for silly directory sites.

★ Optimization measures:

Website developers are asked to use URL rewrite technology for Dynamic Web page static processing.

2, add alt attribute content to the picture

Problem Diagnosis:

Search engines can't crawl images inside silly directory sites. The reason is that there is no content in the picture Alt property.

★ Optimization measures:

Adds a text annotation to the picture alt attribute. For example, the ALT attribute of a user's avatar is set to their ID number, and the ALT attribute of the manufacturer's picture is set to their manufacturer's name.

3, a large number of higher quality backlinks

Problem Diagnosis:

Silly Directory Site Reverse link number is small, reverse link quality is not high. such as the famous 123 Web site home, 265 internet navigation, 5566 wonderful sites such as Web sites are not included in the Silly directory site.

★ Optimization measures:

To various web sites, categories, industry directory to submit silly directory URL, in order to be included by them, and many excellent links to the site to increase the weight of the Silly directory site, improve the Silly directory site PR value and the global rankings.

4, about domain name: samulu.com VS shamulu.com

"Silly catalogue" of the whole spell is "Shamulu", according to common sense and the user's cognitive habits, silly directory site domain name should be used "shamulu.com", but now the company to publish the domain name is "samulu.com." The consolation is that "shamulu.com" also points to silly directory sites. Since, "shamulu.com" and "samulu.com" all point to Silly directory site, why not choose to meet the user's understanding and use the habit of "shamulu.com" as the main domain? I think, the company certainly in the two domain name balance between, as to why the final choice of pronunciation is not allowed. Samulu.com "as the primary domain name, I really do not have its solution. From the user's point of view to consider, from the user experience optimization angle to design, "shamulu.com" is obviously more suitable than "samulu.com".

5. About profit

Now silly directory site's profit point has been very clear, there are two points, one is on the left of the speed of the ads, the second is the best-selling bidder ranking, the two ways of profit is very consistent with the Silly directory site, the key is to convince business owners to buy. Persuasion needs to be justified and the business owner should see the effect. Only the first to do the silly catalogue products, promote good silly directory, good service users, improve user experience, improve the number of Silly directory Web site traffic and user registration, only have the strength to persuade business owners to pay to buy services.

The ancients said: "Things have always been, things have the end of the beginning, know the priority, it is a shortcut." "The profit of the silly catalogue is" to first serve good users, then to develop customers. "For service users, the silly directory needs to further improve the user experience, further enhance the usability and convenience of functionality, and further speed up the Web site to attract and retain more people using silly catalogs." Silly directory with a huge user base and traffic to do the basis of profit is a natural result. (Author: Shelain @seo Case Analysis blog)