Zhangchangdong: How to realize the true originality of the information website

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The most important content is the website with industry information. The editors ' persistent content update is the biggest foundation and source power of the website development. Our goal, to achieve true originality, from false original. See webmaster always talk about how false original. I have been thinking, also ask themselves, is not everyone went the wrong direction, why so many people to study false original, but not carefully looking for the original method? In fact, the pseudo original article is only temporary for search engines useful, the user experience is not good.

Website needs information, I do not object to reprint, and agree to reprint quantity can be equivalent to the original quantity, this is a good internal and external balance of the site. Other words not to say, false original after all is not a long-term, if you webmaster heart, more practice their own writing, think more some ideas to improve the original, original is not so difficult. I have to do the original article summed up the experience to share, hoping to get enlightenment:

1, keep an eye on the search engine and learn the latest news.

Through keyword search, we can find the news that happened a few minutes ago, we call it the news source. By discovering these news sources we can relate to so many things and create manuscripts that are different from news sources. Through this, can do industry events do not leave omission, have a clear idea. First of all new things to understand, in order to combine the site needs to write related articles. With other people's reports, and then according to their own thinking to write, I think this should be original.

2, Interview, Exchange

You reader sure will complain, to the field interview report is to spend a lot of effort, and a lot of Web site manpower and resources are not enough, this is a common problem of the website. People often add me qq ask how to do the website to do? An understanding to know, the whole site he alone. Mouchangqing, Kun and other experts can not be a person to do the site, and will often rack their brains to promote, work late into the night. Their success is the result of pay, worth learning. To get back to your own interview is the real original source. In order to save time and effort, the interview here can be QQ and other chat tools on the interview, or email interview. Said the exchange can also in QQ Group, forum, etc., do not use the telephone. I often put the interview object to my QQ group, so that everyone can see and participate in my interview, I often at the same time in a few QQ group launched a major industry discussion, popular popularity. In short, there is more time to communicate with the experts, write out the most original things.

3, information integration, special topics

There are three ways to integrate information, one is to integrate long into short passages, take its essence, for example, the book of an industry to organize their own essence notes, experience, and the second is through a number of articles, integrated into their own updated more full view of the article; third, according to the same theme, collect dozens of articles related to some aspect of the topic.

Speaking of this place, some webmaster or editor headaches, or to write things ah. Yes, the original article is not in vain, this is already a very short way. Zhangchangdong that editors of information-type websites need to make their own industry information experts, in fact, when you are proficient in the industry information, you are naturally expert. When you are an expert, it is not difficult for you or someone to write some articles. If you have more information on your website, if you have two editors, you should choose one to train the industry dynamics researcher and become an industry information expert.

4, find someone else's original

In addition to their own writing, you can also find someone else's original. Major web forums, know, stick, blog, QQ space, etc. is an original place, through the three words of others can be sorted out articles; to mention a more important original treasure: QQ space in the article in Baidu Search, in the Tencent Soso blog search space can be found in a lot of original articles, Can QQ contact the author published, or their own reference.

There should be a lot of methods, but ça, I hope that webmaster and editors can move toward the true original footsteps, more observation, more thinking, more writing. Adhere to the original, is the industry and the network to contribute to the world.

Zhangchangdong information expert, has five years of experience in the magazine and website, is now the Sweater Network (www.maoshan118.com) operations director. qq:287274958, welcome to share the experience of website operation.