Zheng Beyond: How the medical website should improve the consultation quantity correctly

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In the medical network marketing, the medical website is a very important medium, and the consultation quantity is also regarded as one of the standards to measure the performance of the network marketing worker. Many medical websites in order to blindly increase the amount of consultation, the opening of the site will continue to pop business pass, quick Shangtong and QQ and other tips for visitors and online experts to communicate with the window, and some sites even pop up two or three at the same time, even more is that kind of "forced dialogue" or when the page is closed to pop-up a dialog box: "Whether to set the site as the homepage ", which directly affects the mood of the page viewer, seems to come to this site is to communicate with experts, rather than to see the content of the article, although this situation in the short term will increase the volume of information, but for the conversion rate and the future development of medical websites are extremely unfavorable.

So how exactly should we raise the volume of consultation?

One window is enough.

Why do you want to talk about the window? Because the window has a direct impact on the user experience, if the user experience is not good, even if you the content of the article is professional enough to convince the viewer, but there will be a large number of people directly choose to turn off your site, even if the viewer patiently read the content of the article, he will immediately close the site, And will remember this site, will not come again. Moreover, misuse of the window is not conducive to site SEO. Of course, for potential customers (I call the patient as a client) to enter the site, play a dialogue window is very necessary, but a window is enough! It is also recommended that the time of the window popup be delayed and popped up after 15-30 seconds for the viewer to open the page, which enhances the user experience and gives the viewer time to read and think. There are some advantages to improve the conversion rate of consultation.

Enhance the readability of article content

The content of the article should be able to convince the viewer, only to get his approval to trigger the consultation more easily, in addition, in the article or at the end should naturally add a number of guiding language, can also greatly improve the consultation volume.

The appropriate section of the site to add advisory Tips ads

Which sections of the page can advertise more to attract viewers ' eyeballs? In doing AdSense I have seen a "hot map", this "hot map" to a page layout sample to illustrate the ideal location. The color is fading from dark orange (best effect) to light yellow (worst effect). Where other conditions are the same, the ads that are visible on the page without scrolling are better than the positions below. Often, ads close to rich content and navigation flags work better because users notice these areas of the page. Of course, the layout of each page design is different, this need their own in practice according to the data summed up their own site more suitable for the launch of the Advisory Advertising Forum.

PS: Medical Web site consultation is a process, must not be too quick! Consulting volume and conversion rate of the parabola law, which means that the consultation volume is not the higher the better.

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