Zhong Zhixin: Usability of website for user Experience analysis (i.)

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Once on the web to see such a test article: a market research company had done experiments, 10 people were tested by the test staff to browse the designated site, give them the use of a specific test of the credit card, asking them to complete a particular product purchase. In other words, there is no site trust, product quality, copywriting writing level, price and other issues, the test is to spend other people's money to buy their own things, but also must buy. But the result is regrettable, on average, only 20% of those tested successfully completed the purchase process.

It is not difficult to see that there will be such a result, the user can not complete the purchase of the main reason, can only be attributed to the ease of use of the site is too poor. Perhaps this success rate in different industries, different target user groups will change, but it is undeniable that the site usability is a lot of web sites to prevent users to buy one of the most important reasons.

Ease of use is the site operation of various departments should be concerned about, not only network marketing staff. Web designers, product managers and so on will be a lot of energy to ease of use, the relevant research is also more in-depth. I simply from the Internet marketing perspective to explore the usability of the site need to pay attention to what issues, purely personal opinion, for reference only. For your funeral, please pay attention to Zhong Zhixin blog or webmaster Heart Forum.

The value of the site is to sell things, whether products or services. Ease of use is also to improve the conversion rate, making it easier for users to find products, easier to buy products. For network marketers, improving ease of use is the process of optimizing the purchase of a website. In general, the simpler the better, whether users read, browse, understand the content or the final purchase, to try to simple. Online users are very worried, lazy, can not find information or the purchase process a little more complex, they would prefer to go to other sites, rather than to your site to delay more time.

Simplicity is a principle that everyone has always agreed on, and the problem is that nothing is more difficult than making the site more complex. To make the site complex, as long as the content of the messy heap up, but to make everything simple and clear, but also contains all the content, it is a very difficult thing to do.

1. Website link

First, make sure the entire Web site has no invalid links. A small scale of the site, may be due to a variety of reasons for invalid links, caused by a lot of reasons, such as personnel changes, site structure adjustment, page information Delete link to do not delete and so on. Invalid links are very disappointing, users would have wanted to see more details, but open an error page. This can be used to check the integrity of the tool.

Link text to be descriptive, in addition to the navigation system in the link should be as accurate as possible to describe the content of the column or channel, the text of the link should be as descriptive as possible, so that users know what to see before clicking on what content. Only in this way can the user make a valid judgment, whether it is the click to learn the details, or whether the content is not clicked.

Link standard color, this is a habit of the problem, whether the Web designer or users have been accustomed to several different link colors, has not clicked the link is blue, has clicked the link is pink, is being clicked the link is red. These colors have become the custom of the user and should, where possible, use these standard colors as much as possible. Even if the web design is based on a slight change in the color of the link, it should be close to the standard color.

The most failed link is to use the same color as the common connectionless text, if not underlined, users can not find the link, but the occasional mouse across the text to know is a link. It seems like a mistake that shouldn't happen, would anyone like to design the site?

404 pages, no matter how seriously adhere to the invalid link, when the site size is larger, the occurrence of invalid links or users from search engine results directly access to a Non-existent page, is not completely avoided. When users visit this nonexistent page, they usually see 404 error messages. If the site does not design a dedicated 404 page, users see only the page can not find the default error message, I believe you are very familiar with. We should design a dedicated 404 error page, put on the page clearly, such as Webmaster Heart Forum bbs.zhzhxin.com/123456 This page is absolutely non-existent, not only this page, as long as a non-existent page, will automatically jump to set a good 404 pages. At the same time, the main columns of the site link, can be the same as the dominant navigation, plus site map links and a station search engine. In this way, users also have the opportunity to re-enter the site from 404 pages useful parts.

2, the content of the Web page easy to read

This is the basis for users to understand the content of the site, this refers to the article is not written in the text of the writing problem, 20 how the visual and form to make the text easier to read.

First is the background and text color, and some sites to show the trendy, the background set to black, text use white, or other similar dark background with light text. This is the white background, black text is only reversed, but the user's visual impact is very different. More sites use other contrast-less obvious color, such as yellow background green text, and even some sites using colorful background, this to the user's reading process, is simply unsightly.

Do not try to play a trick on the background and text color of your Web page, using a white background or black text. Sometimes in order to beautify the layout, you can use a very light color background, its brightness and white difference is very small, but visually will play a very good beautification effect.

Text typesetting requires some research. The text section of the page should look at the point at a glance. In addition to the title of the page, you can insert a small title between paragraphs, small title font slightly larger than the normal paragraph text, so that users can sweep a glance to know how the article is divided into several points, where the focus, you can see the need to quickly browse, read the paragraph of interest and then serious reading

It is best to use a shorter paragraph in a web article, and individuals think that three to five behaviors are good. There is nothing more tiring than a twenty or thirty-line article without segmentation. Let the user's eyes tired, upset, away from the purchase more and more away.

In addition to the title, paragraph of the article can also be emphasized when the appropriate bold, but must be used cautiously, with a screen article, bold place not more than two or three, otherwise will have a side effect, let a person dazzling. The bold place is the place that emphasizes the selling point.

Do not use italic fonts. Because italic text is more difficult to identify than normal text, especially on the computer screen, the size is small.

Do not use underscores for no reason. Underlining with blue text is a standard form of linking. Everyone has been accustomed to this way, do not try to challenge the user has formed the habit, not to emphasize the text and use the underline. Many users because of the habit of the problem, see the underline will involuntarily put the mouse up to see if you can click. Using underscores on unlinked text is forcing a user to waste time and interrupting a fluent reading process.

Use the list, when appropriate, to use the list, you can achieve a certain effect,

Layout neat and beautiful

Clear thinking and good understanding

Users can easily grasp the key, but also conducive to quick browsing

The above three lines is a list, the effect is very obvious, the front of the small dots can be replaced by other, such as squares, triangles can be.

The problem with tables, especially music data, is that it is easiest to draw users ' attention to the list and to present the argument in the clearest format.

Paging and no paging. A lot of news or portal sites like paging, ask is to increase PV, the article a little longer, on a few paragraphs, each end of the table on the next page, users need to click to continue reading. is to collect advertising fees, and even sometimes only three hundred or four hundred words of the article also to pagination. Anyway, I am very disgusted, I believe most users are very disgusted. So, we try not to page out as much as possible. Because every time when users need to click, the user increased the workload, but also increased the uncertainty, users may click to continue reading, may not click. Do not be afraid of very long web pages, as long as the content is wonderful, users will continue to pull down the window, read on. Paging often interrupts the user's fluent reading process, adding obstacles to the path to the site's goals.

Text not too wide, now web design future care more and more widely used large screen, more popular adaptive width design, that is, whether the user screen is 800x600, or 1024x800, the page text typesetting with the screen width of self-regulation, always full screen or a fixed percentage of the screen. This makes the page has a sense of flow and modernity, but the body part is too wide, easy to create difficulties in reading. Because text passages are more than a certain range from left to right, users may have difficulty changing their eyes. So try not to make the body width more than 500 pixels.

3, site compatibility is better

Web design process and the end, remember to test page compatibility, including different operating systems Windows, Linux, and other browser ie, Firefox, roaming, etc., to ensure that the Web page in the above all system normal display, function can be used normally. These are believed to do the website all understand, but has too many websites to ignore these most basic things. Originally the user purchase desire is very strong, but because the website's compatibility is not good to be able to browse normally, that lost a lot of users.

Typing hit succeeded all pain, today is the first to this bar, to know how, please listen to decomposition. This article by the Maoming News net www.maomingxinwen.com stationmaster Zhong Zhixin original.