Zhongqiang: Talk about the importance of website anchor text in SEO

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believe that the line of all know SEO content for the king, outside the chain for the emperor. Outside the chain is not a link can be, but to anchor text, for SEO, anchor text is the concrete embodiment of this recognition. To show what keywords a Web page represents, you can find keywords in key locations such as Title tags, page content, and so on. But what you are doing on this page is not important, and the search engine values your knowledge of other pages. So the key to the anchor text on other pages is the keyword. I remember Tong once wrote an article that SEO most NB is Baidu. Regardless of Baidu SEO how, but Baidu SEO believe that there are people worth learning, the most obvious is Baidu encyclopedia inside a large number of anchor text.

On the internal link optimization, good anchor text will be the target keyword and long tail keyword ranking improve, play a significant role. In terms of external link optimization, if only a simple link, there is no way to search engines, the link to the content of the page has a good understanding, but also affect the page ranking factor. The theory of anchor text is to use a lot of third-party data to tell the search engine this keyword I am the most important, I should be ranked first. The more authoritative and more persuasive the third party (anchor text) is.

If Baidu said no one is more handsome than you, then maybe you are really the most handsome.

Anchor text is one of the most important factors in the ranking of keywords, and the anchor text can both carry a boat and overturn it. SEO down most of the power is due to improper use of anchor text caused.

Since the anchor is punished generally there are the following conditions:

1, a short period of time to increase a large number of anchor text outside the site, the keyword rankings are not seen or dropped.

2, a short period of time to lose a large number of anchor text, the keyword rankings are missing or down.

3, Anchor text layout is uneven, too concentrated.

For example, most of the anchor text is the site home page keywords, return to the homepage of the site, the key words in almost a few, or even not, this situation once the penalty is also a punishment home, the first page of the keyword ranking down, home down right. This situation is more, Baidu a bit "home is down right how to do": return included 162,000 pages: Of course, I said the home page down right because of this anchor text reason.

4, why my first page of the keyword ranking is missing, the inner page of the keyword ranking is still

A lot of stationmaster will have such experience, why my homepage keyword rank is gone, the inside page key word rank also is this anchor text too concentrated in the home cause trouble. Baidu: Return 464 pages.

Google returns 72,200 pages

5, the anchor text is not natural, optimization traces obvious

SEO can be done not as SEO, that is not a master. We often say not to excessive optimization, is generally said not to keyword accumulation, not mass chain and so on, but rarely heard said anchor text not too obvious. There are two kinds of anchor text inside and outside the station. Anchor text in the station can be directly used to do with accurate keywords (see above Baidu Encyclopedia anchor text, basically are 100% corresponding), but the station outside there is to do a natural point, since it is a natural link, anchor text "anchor" should not be so accurate, at least there should be part of it is not just right, because to appear to be not deliberately optimized. A bit difficult to understand, I give an example: The station I do not say, look at the above Baidu Encyclopedia picture to know, I am operating a silk Lanka wig website, so examples on my stand as a case. For example, the following figure: The key word for this page is: "Fashion explosion of the male-style", we do outside the chain of the anchor text can be used: "Fashion explosion head male" or "Male hair non-mainstream style", of course, can also use part of the "fashion explosion male hair non-mainstream style", as the anchor text keyword. As long as you think about it, how to be natural.

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